University Of Texas Elects First Physically Disabled, Latina Student President
LinkedIn

When Alejandrina Guzman and Micky Wolf sought the top two spots of the University of Texas at Austin’s student government, they ran under the motto “Let’s RALLY,” defining what they’d be about.

First there was the definition of the word, “to come together for common action.” But they defined the acronym as: “Represent All Longhorns Like You!”

They were successful and with the win, Guzman, a senior studying government and Mexican-American studies, became UT’s first Latina student government president, as well as the first person that she describes as “differently abled” rather than disabled to hold the job. Guzman and Wolf, a junior, had 54 percent of the vote, winning by a margin of 800 votes last Thursday.

Guzman told NBC News she plans on using her platform to shine light on issues facing underrepresented communities.

“Representation can be very lacking in a lot of these different spaces,” Guzman said. “Being Latina, being a woman, being differently abled, I think it’s a unique opportunity for me to bring different perspectives to the table and now be at the head of the table.”

According to her campaign site, Guzman decided to run for the position after realizing the importance of representation and advocacy of underserved communities on campus.

Read more about Alejandrina and her campaign on NBC News.

Renowned Latina chef helps spread word about free summer meals for kids, teens
LinkedIn
Renowned Latina chef Lorena Garcia wearing a red chefs uniform while smiling at the camera

By Edwin Flores, NBC News

Latina chef, author and TV personality Lorena Garcia is partnering with a national nonprofit group to let families know there are free meals available for children and teenagers as more people face hunger and food insecurity amid high food prices.

“We’re really trying to raise awareness, particularly this summer, about the meals that are available — parents and caregivers can find free summer meal sites right in their neighborhood,” the Venezuelan American chef said about No Kid Hungry, a campaign by the nonprofit group Share Our Strength based in Washington, D.C., which helps feed children and teenagers across the nation.

Even before the current issues of inflation and steeper food prices, the Covid-19 pandemic fallout resulted in a loss of jobs or reduced hours for millions in the country, leading to more families struggling to put food on the table, according to an analysis by Feeding America, which focuses on equitable access to food.

In 2020, food insecurity for Latinos increased by more than 19%, with Hispanics 2.5 times more likely to experience food insecurity than their white counterparts. Latino children were more than twice as likely to live in food-insecure households than white children, according to the nonprofit group.

Additionally, census data indicates that 1 in 6 Latinos live in poverty compared to 1 in 16 non-Latino whites.

Parents and caregivers can find a free summer meal site by texting “FOOD” or “COMIDA” to 304-304 or by visiting the group website’s free meal finder. The free meals provided are for youths 18 and younger.

Summer marks the hungriest time of the year for children since school is no longer in session and there is less access to daily, reliable meals. The No Kid Hungry summer meals programs reach 16% of children nationwide.

García said some of the summer meal programs are providing up to 750,000 meals a day to feed children and teenagers throughout the summer.

“The help is there, we just need to make sure that people know that this program is out there,” Garcia, who joined actor and TV cooking personality Ayesha Curry and rapper Big Freedia as No Kid Hungry partners, told NBC News.

As families grapple with the issue of meals in the summer months, millions of students could lose access to free and reduced-price meals after Congress failed to extend the federal Child Nutrition Waivers — introduced during the pandemic — which are set to expire June 30 after two years.

Click here to read the full article on NBC News.

7 Latina-Owned Secondhand Shops That Promote Sustainability
LinkedIn
7 Latina-Owned Secondhand Shops That Promote Sustainability

By Tess Garcia, Refinery 29

Like many immigrants, Latines have a complicated history with secondhand shopping. Some of us grew up parsing through thrift stores out of necessity. Others were raised to avoid them at all costs, viewing shiny, new things as symbols of success. In recent years, an alternative school of thought has emerged from both ends of the spectrum: more and more, Latine shoppers of all class backgrounds are embracing pre-owned clothing for its prices as well as sustainability and style points.

“Growing up first-generation in a super white community, I couldn’t comfortably sit in one group or the other. I used clothes to express myself,” Mexican-American Isabel Robles tells Refinery29 Somos. Upon entering her teen years, this meant exploring the once-taboo worlds of thrift and consignment stores. “As I grew up, I grew more comfortable with my individuality, and shopping vintage and secondhand gave me the opportunity to pull pieces and style myself differently from everyone else.”

Others, like Moises Mendez II, shop secondhand as a way to honor their elders’ values. “My mom, who is from the Dominican Republic, is the biggest believer in ‘if you can get it for cheaper, why not?’ She also does her best to be environmentally conscious,” he explains. “Because I saw those two things growing up, they’ve been instilled in me, and I feel like I’m fulfilling them by shopping secondhand.”

No matter your motives for buying secondhand, it’s also a great way to support Latine entrepreneurs. Below, we’ve rounded up seven Latina-owned vintage and thrift stores that will change the way you shop. Keep reading to learn how each founder got their start, how they feel about sustainable shopping trends, and more.

The Plus Bus — Los Angeles, California

Co-Founded by Marcy Guevara-Prete

Image from The Plus Bus vintage store
Origin Story: “My business partner and I had so many clothes. Not only did we want those clothes to go to other happy homes, but we wanted a place to come and actually have a shopping experience in person. It’s so stressful and feels like such a disparity that the amount of options for our straight-size counterparts are just so abundant, yet there’s just nothing for plus-size shoppers. But we have money to spend, places to go, people to see.”
On Sustainability & Personal Growth: “When we started the store, sustainability was not on my radar. But it has become so important to me and such a central part of our business. Not only do we know fashion is a huge polluter of the planet, but I care about my wallet, I care about investing in brands that do care and are trying to be ethical. I really try to shop out of The Plus Bus, and I’ve been able to do that successfully for almost three years now.”

Current Boutique — Washington, DC

Founded by Carmen Lopez

Image from Current Boutique vintage store
Origin Story: “Growing up, my mother and I would visit la segunda for treasures every weekend. I saw an opening in the market to make consignment shopping cool, modern, and on-trend. At 28 years old, I saved enough money to launch my business, Current Boutique. My parents, especially my father, didn’t support my decision. No one in our family worked for themselves, definitely not a woman. I started with a lease on a small brick-and-mortar storefront and grew it to three. Now, it’s evolved into a national e-commerce consignment website.”
On Attention to Detail: “I was brought up to know that everything has value and I should cherish my belongings to make them last. We tell our customers to bring us natural fabric items made from cashmere, silk, linen, and cotton. Not only do they hold their value, but their new owners will get repeat uses, which is the key to circular fashion.”

Poorly Curated — New York City

Founded by Jamie Espino

Image from Poorly Curated Vintage Store.
Origin Story: “As a kid, my Tata would take me thrifting. We’d go thrifting and we’d go to lunch. After college, I started applying to jobs at bigger fashion companies, but then I realized none of these places shared my beliefs. The more I thought about how I’d be spending my time, the more I was like, ‘I should just try to do vintage full time.’ Now, it’s about to be six years. I love what I’m doing with Poorly Curated.”
On the Cost of Fast Fashion: “At the end of the day, vintage is a very sustainable way of shopping, especially compared to disposable fashion, which is mostly made by people of color who aren’t getting paid fair wages. Why would I want to contribute to people who look like me not getting paid fairly? Also, when it comes to climate change, it’s always poor communities of color that tend to be affected. Why would I do that to myself, essentially?”

Fresa Thrift — Denton, Texas

Founded by Anisa Gutierrez

Image from Fresa Thrift Vintage Store
Origin Story: “Before the Covid-19 pandemic, I opened my store, Fresa Thrift, but during the lockdown, I decided to quit my full-time job and just jump into the store full time. It was a combination of what I loved and needing to love myself.”
On Owning a Business: “I’ve always had a boss, so it’s hard for me to see myself as my own boss. As a Latina in the workplace, I was the one who said, ‘I’m going to put my head down and work.’ I wasn’t around a lot of people who looked like me, and I wasn’t going to give them a reason to look down on me. For my mother and my grandmother, starting a business was never an option or a thought. For me to do it and have them say, ‘You make it look so easy,’ it’s nice to hear. It makes me wonder: What would their small businesses have been?

Debutante Vintage Clothing — Pomona, California

Founded by Sandra Mendoza

Image from Debutante Vintage Clothing
Origin Story: “I had amassed so much vintage for myself to wear that I had to start selling some of it. In 1998, I started flipping things on eBay and realized, ‘Wow, I can make some money.’ Eventually, it grew into my business, Debutante Vintage Clothing.”
On Generational Shifts: “When I first started my business, my parents were like, ‘Eso trapos viejos, ¿vas a vender?’ It’s only been this year — and I’ve been in business since 2005 — when I showed them my shop, and they were like, ‘Oh, it’s nice here. It’s organized.’ As immigrants, they wanted everything brand new and shiny. I’m so proud that younger people are embracing secondhand and even mending and repurposing. As a business owner, inventory has become a lot harder to source [laughs]. But as a social movement, I’m so happy.”

Click here to read the full article on Refinery 29.

At 17, she was her family’s breadwinner on a McDonald’s salary. Now she’s gone into space
LinkedIn
At 17, she was her family's breadwinner on a McDonald's salary. Now she's gone into space

By Jackie Wattles, CNN

A rocket built by Jeff Bezos’ Blue Origin carried its fifth group of passengers to the edge of space, including the first-ever Mexican-born woman to make such a journey.

The 60-foot-tall suborbital rocket took off from Blue Origin’s facilities in West Texas at 9:26am ET, vaulting a group of six people to more than 62 miles above the Earth’s surface — which is widely deemed to make the boundary of outer space — and giving them a few minutes of weightlessness before parachuting to landing.

Most of the passengers paid an undisclosed sum for their seats. But Katya Echazarreta, an engineer and science communicator from Guadalajara, Mexico, was selected by a nonprofit called Space for Humanity to join this mission from a pool of thousands of applicants. The organization’s goal is to send “exceptional leaders” to space and allow them to experience the overview effect, a phenomenon frequently reported by astronauts who say that viewing the Earth from space give them a profound shift in perspective.

Echazarreta told CNN Business that she experienced that overview effect “in my own way.”

“Looking down and seeing how everyone is down there, all of our past, all of our mistakes, all of our obstacles, everything — everything is there,” she said. “And the only thing I could think of when I came back down was that I need people to see this. I need Latinas to see this. And I think that it just completely reinforced my mission to continue getting primarily women and people of color up to space and doing whatever it is they want to do.”

Echazarreta is the first Mexican-born woman to travel to space and the second Mexican after Rodolfo Neri Vela, a scientist who joined one of NASA’s Space Shuttle missions in 1985.

She moved to the United States with her family at the age of seven, and she recalls being overwhelmed in a new place where she didn’t speak the language, and a teacher warned her she might have to be held back.
“It just really fueled me and I think ever since then, ever since the third grade, I kind of just went off and have not stopped,” Echazarreta recalled in an Instagram interview.

When she was 17 and 18, Echazarreta said she was also the main breadwinner for her family on a McDonald’s salary.

“I had sometimes up to four [jobs] at the same time, just to try to get through college because it was really important for me,” she said.
These days, Echazarreta is working on her master’s degree in engineering at Johns Hopkins University. She previously worked at NASA’s famed Jet Propulsion Laboratory in California. She also boasts a following of more than 330,000 users on TikTok, hosts a science-focused YouTube series and is a presenter on the weekend CBS show “Mission Unstoppable.”

Space for Humanity — which was founded in 2017 by Dylan Taylor, a space investor who recently joined a Blue Origin flight himself — chose her for her impressive contributions. “We were looking for some like people who were leaders in their communities, who have a sphere of influence; people who are doing really great work in the world already, and people who are passionate about whatever that is,” Rachel Lyons, the nonprofit’s executive director, told CNN Business.

Click here to read the full article on CNN.

Former TV News Producer Showcases Latin Culture With New Series ‘Gordita Chronicles’
LinkedIn
Former TV News Producer Showcases Latin Culture With New Series ‘ Gordita Chronicles '

By Elizabeth Chavolla, NBC Los Angeles

Working in the newsroom helped her become a better series writer, said Claudia Forestieri, creator of the new comedy “Gordita Chronicles.”

“By day I was a full time journalist and by night an aspiring series writer,” Forestieri told Telemundo 52, as she recalled the years she worked as a reporter, an assignment editor, and a news produce for various Telemundo stations.

“Telemundo helped me become a TV writer. When we do news, you have to pitch stories every day, and if your story didn’t get picked, you can’t sit and cry about it, you have to keep pitching ideas, know how to meet a deadline, and able to summarize a story quickly, so news prepared me well to be a TV series writer,” said Forestieri.

I wanted to showcase the life of the immigrant that is never shown, the fun side, the happy side, the positive side, and show the wonderful things about the Latin culture and how our culture and the American culture can come together and create a beautiful community.

And even though she loved being a journalist, her heart’s desire was becoming a writer for a television series, and nine years later, after years of sacrifice, tears, sleepless nights, and being almost 3,000 miles away from her family, the Dominican immigrant created a series that has received support from HBO Max and the actresses and executive producers, Eva Longoria and Zoe Saldaña.

IT WASN’T EASY
“I started from scratch. I didn’t have any contacts; I didn’t know anyone in this industry. I sacrificed a lot, I missed many weddings, vacations, but in the end my family understood.

Forestieri, who left Miami at age 35, said arriving to the West Coast with a mission forced her to prepare for the challenge she was about to face. “I had to fall in love with the journey. I had to learn to be a better writer, take classes.”

THE SERIES “GORDITA CHRONICLES”
After having been accepted into several writing programs, in 2018 Forestieri did her first screenwriting job, and in 2019 she collaborated on the Netflix series Selena.

Then in 2021, Right during the pandemic, HBO Max announced they had chosen the series “Gordita Chronicles”, and that Zoe Saldaña and Eva Longoria would become the executive producers of this project.

Inspired by the life of Forestieri, the protagonist of “Gordita Chronicles”, Carlota, “Cucú” Castilli (Olivia Goncalvez), is a 12-year-old girl who, along with her parents and older sister, left the Dominican Republic to pursue the American Dream in 1985 after her father, an airline marketing executive, got transferred to Miami.

The series shows how young Cucú faces the challenges of being an immigrant in a new world, showing her courage, humor, mischief, as well as the importance of her culture and family.

“I wanted to write a script that was personal. I was an immigrant girl, I wanted a better life, I had to learn a new language, a new lifestyle in a new country, and make new friends,” said Forestieri.

“I wanted to reflect the life of the immigrant that is never shown, the fun side, the happy side, the positive side, and show the wonderful things about the Latin culture and how our culture and the American culture can come together and create a beautiful community,” she added.

The writer added that most immigrants who arrive to a new country “want a better life, they want the country to be better” and that is precisely what the series will show.

Click here to read the full article on NBC Los Angeles.

Tracee Ellis Ross Partners With Non Profit To Support Black Women-Owned Businesses
LinkedIn
Tracee Ellis Ross on the cover of Professional WOMAN'S Magazine

By Angela Johnson, The Root

She’s already crushing the beauty game with her PATTERN line of hair care products and accessories. Now actress and entrepreneur Tracee Ellis Ross is teaming up with the non-profit Buy From A Black Woman (BFABW) and H&M USA to inspire and support other Black women business owners. According to a June 13 press release, H&M will partner with Buy From A Black Woman for the second year in a row to shine a light on Black women-owned businesses. And this time, Ross will serve as the non-profit’s ambassador.

In a June 10 sit-down with Buy From a Black Woman founder Nikki Porcher at H&M’s LA showroom, Ross shared her advice on achieving success with other young Black female entrepreneurs. “I am proud to help support Buy From a Black Woman and the incredible network of business owners they’ve brought together,” Ross said. “Black women and their contributions are often overlooked, which is why it’s crucial for us to come together to build, strengthen and create our own opportunities for success.”

Buy From A Black Woman launched in 2016 with a mission of providing Black women with all of the tools they need for success, including educational programming, an online directory and funding. In the second year of their partnership, H&M USA plans to donate $250,000 to BFABW and provide sponsorship for the Buy From a Black Woman Inspire Tour, which will place products from Black women-owned businesses on shelves in select H&M stores across the country.

BFABW founder Nikki Porcher says she believes Ross is one of the best advocates for the cause of supporting businesses owned by Black women. “It’s hard to describe in words what it means to have Tracee Ellis Ross as an ambassador for Buy From A Black Woman. This year we are celebrating and showing the world that Black Women are living examples. I couldn’t think of a better example to help us spread our message of just how important it is to buy from and support Black Women Business Owners better than Ms. Ross. We are truly honored to work with her and to continue our partnership with H&M,” she said.

Click here to read the full article on The Root.

Mellody Hobson to join Denver Broncos as the first Black female NFL owner
LinkedIn
Mellody Hobson to join Denver Broncos as the first Black female NFL owner

BY Angel Saunders, Revolt

Last week (June 8), it was announced that a group headed by Walmart heir Rob Walton would buy the Denver Broncos, pending approval from the league. One of the group members, a businesswoman named Mellody Hobson, is set to become the first Black female NFL minority owner.

Also in the group is Walton’s daughter, Carrie Walton Penner, and his son-in-law Greg Penner, who will become minority owners as well.

At 53 years old, Hobson has built an impressive resume. The Princeton University grad is the president and co-CEO of Ariel Investments and the chairwoman of Starbucks Corporation. She previously held a position at DreamWorks Animation as a chairwoman as well.

Walton appears to be pleased with her skill set. “Beyond her role at Ariel, Mellody is an influential leader in corporate and civic organizations across the nation,” he said in a press release.

He continued, “Mellody currently serves as chair of the board of Starbucks Corporation and is also a director of JPMorgan Chase. We know she will bring her strategic acumen and leadership perspective to our team.”

Hobson is married to film director George Lucas, who is widely known for his work with the Star Wars franchise.

In February, NFL commissioner Roger Goodell announced that the Broncos would be sold. After an avalanche of claims that the league had an issue hiring minorities in leadership roles, the commissioner expressed that he was looking for diverse ownership.

Click here to read the full article on Revolt.

Maria ‘Chica’ Lopez Becomes the First Latina LBTQ+ Creator To Join Fortnite Icon Series
LinkedIn
Maria Chica

By Yamily Habib, Be Latina

When we say Latinas are breaking through in every industry, we mean every industry. Just look at the outstanding achievement of Twitch streamer Maria “Chica” Lopez, who has joined the icon series of Epic Games‘ popular game, Fortnite.

As announced by the company, Chica’s icon set is now available in the item store and includes five different costume styles.

The icon set is one of 17 rarity types in Fortnite: Battle Royale. This rarity focuses on notable celebrities, artists, and influencers. The most notable inclusions are emotes (Twitch-specific emoticons that viewers and streamers use to express many feelings in chat) with copyrighted songs and other cosmetics based on streamers and artists.

Chica thus joins professional athletes such as LeBron James and Neymar Jr, pop star Ariana Grande, fellow streamer Kathleen “Loserfruit” Belsten, and others in the Icon Series, which immortalizes celebrities and high-profile content creators with skins and other cosmetics in Fortnite.

Maria “Chica” Lopez is an American Twitch streamer and professional eSports player known for her talent in multi-person shooter games like Fortnite.

Chica started gaming full-time during college and has since garnered over 2 million followers on Twitch, making her one of the most successful streamers on the platform. Maria has also become known for being one of the only prominent streamers to broadcast games in two different languages.

Chica has been a professional eSports player for several years. She first signed with TSM as their first player. Then she signed with DooM Clan and later joined Luminosity Gaming as a content creator and streamer.

Now, the young Latina breaks the glass ceiling and becomes the much-needed representation in the gaming world.

“I take a lot of pride in being not only a content creator but also in my identity as a Puerto Rican woman in the LGBTQIA+ community,” Chica said. “I wanted my Set in Fortnite to be true to who I am. I’ve been able to build such an awesome community within the Fortnite family, and I can’t wait to share my Set with everyone. I’m thrilled to be the first Latina to join the Icon Series.”

Click here to read the full article on Be Latina.

Who Is Johnny Depp’s Latina Lawyer, Camille Vasquez?
LinkedIn
Camille Vasquez wearing all white in a courtroom

By Yamily Habib, Be Latina

Forget Amber Heard or the trial circus that the legal battle between the actress and movie icon Johnny Depp has become. The real star is Camille Vasquez, Depp’s lawyer who has gone viral on social media, inspiring thousands of Latinas around the world.

As USA Today explained, Vasquez, 37, is one of Depp’s nine lawyers in his $100 million defamation lawsuit against his ex-wife Heard. Today, she is almost as big a social media phenomenon as the two protagonists in one of the most widely followed lawsuits in recent years.

Born in San Francisco to Cuban and Colombian parents, Camille Vasquez graduated in 2006 from the University of Southern California and in 2010 from Southwestern Law School in Los Angeles, the BBC explained.

For the past four years, she has been an associate at Brown Rudnick, the high-profile law firm hired by Johnny Depp to represent him in his $50 million defamation case against Heard. Vasquez is one of nine lawyers at the firm involved in the trial.

She specializes in litigation and arbitration, focusing on representing plaintiffs in defamation cases, and in 2021, she was named one of Best Lawyer magazine’s “One to Watch” lawyers.

She previously assisted Depp in claims against his former lawyer Jake Bloom and his former business manager Joel Mandel.

Today, the hashtag #camillevasquez has more than 980 million impressions on TikTok. A video of her quick objections to Heard’s lead attorney Elaine Bredehoft had nearly 30 million views.

The two-minute TikTok video of her courtroom interruptions with the caption “where did this woman get her degree?” coincided with a 1,820% increase in Google searches for Southwestern Law School, Vasquez’s alma mater, research from the higher education website Erudera shows.

Similarly, thousands of Latina law students have been inspired by Camille Vasquez to continue fighting for their dreams.

“Had to meet Camille Vasquez and tell her what an inspiration she is to so many Latinas!” gushed Carol Dagny (@caritodagny) on TikTok. To which Andrea (@b.andrea111) replied: “As a Latina entering my final year of law school, no one has gotten me as excited to join the field like she has!”

Click here to read the full article on Be Latina.

Pierrah Hilaire On Going Viral Teaching Her TikTok Followers About Black Fashion Brands
LinkedIn
Pierrah Hilaire wearing orange for her article On Going Viral Teaching Her TikTok Followers About Black Fashion Brands

By Robyn Mowatt, Okay Player

Pierrah Hilaire, a Brooklyn-based content creator, was on TikTok before the platform forced its way into the fashion conversation and became a go-to source for people to keep an eye on growing (and dying) trends. But she noticed a problem: that most of the creators behind “Fashion Tok” as she calls it were mostly filled with white creators who also weren’t highlighting the brands — especially Black ones — she admires and enjoys. So, she decided to fill a void and share the brands she had an affinity for, making her TikTok account a popular destination to learn about Black-owned brands and designer pieces in the process.

Originally from Miami, Florida, Hilaire’s roots in fashion stem from her parents; her father was always stylish, while her mother modeled in New York City during her twenties.

“I’ve been obsessed with fashion ever since I could remember because of my parents,” she said over a Zoom call. “I’ve always loved [it].”

Hilaire began modeling as a teen; as she got older, she began dreaming of moving to New York and working in fashion in some capacity, inspired by all of the blogs she voraciously read about New York-based designers.

“The plan was to just go to medical school and stay in Florida,” she said when speaking of her life before taking the leap and moving to New York City. Even as she was studying psychology and putting in work at clinics, Hilaire was still making time for modeling.

“[I went] to school and studied,” she said. “There were times I would even go to clinics and help the physicians in the hospital. But then, I would have my bikini underneath and run to the beach for castings.”

In 2018, she decided to put her medical school ambitions behind her and told her parents she was relocating to New York (Brooklyn) to pursue modeling. The early stages were tough; although she had family support, money was hard to come by and she had only saved up a few month’s worth of salary from a hospital job. But she eventually landed on her feet when she began working in corporate for companies like PepsiCo, while also balancing a social media management side job and participating in as many fashion-related opportunities as she could.

Around this time, Hilaire began seeing Telfar bags in her neighborhood. Unfamiliar with the then-rising Black brand, she began researching it and other Black brands. This, paired with the racial reckoning of 2020 amid the deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery, led to Hilaire using her knowledge of fashion to shed light on Black-owned brands and designs on her TikTok account.

Hilaire sees TikTok as a fashion discovery tool, and even her first viral video on the platform reflects that. Highlighting bags by Telfar, Brandon Blackwood, Homage Year, and CISE, the video propped up names that have since become more known and popular in recent years, helping the video go viral in the process. Since then, she’s gone on to create additional compilation clips centered around menswear brands, gender-inclusive lines, sustainable fashion houses, and more.

We recently spoke with Hilaire about how she got her start in New York, the role she plays as a content creator, and the rise of Black luxury brands.

Do you feel you naturally fell into highlighting Black designers on your TikTok account?

Pierrah Hilaire: I think it was a mix. I didn’t see what I wanted in the TikTok space. It was predominantly non-black even though we were leading the trends. I always liked to know who was behind a brand that I was buying into. I would ask on Instagram all the time and people would tell me, “Oh, we’re black or women-owned.” And I liked knowing where my dollars were going.

Then, around the Black Lives Matter resurgence [in 2020], I realized, “What can I do to help out?” [Highlighting Black designers] was my form of activism. I went to some of the marches [and] donated to [organizations too].

I was literally sitting in Zoom meetings at my corporate job stressed out. At one point, we were in a lot of racial sensitivity trainings that weren’t even geared toward me. And I felt the least [I] could do [was] support the smaller Black businesses. So, I just started creating a list of brands that I would want to buy into or that I already have bought into, and I was on TikTok for a year already before I really took it seriously. So, when I posted it did really well, and I just kept it going.

How do you feel about the responsibility of sharing these brands with your followers?

As a creator, it’s great when the video does really well when it comes to numbers, but it’s not about the numbers. I think I care about the one person in the comment who’s like, “Oh, I didn’t know about this brand and I’m going to buy into it because ultimately it’s about supporting each other.”

But on top of that, what I love to see is growth. I hope people pay attention to [these] brands because — yes, I love them — but they’re doing amazing work not just for the business. A lot of these brands tend to help their community. I know my money’s not just going to the brand and the brand owner’s pockets, but to the community that they’re serving. That’s where you see the impact, and I think that’s the most important part of some of these videos.

Click here to read the full article on Okay Player

Bethenny Frankel Was a Business Woman Before She Was a Real Housewife
LinkedIn
Bethenny Frankel headshot

By , Observer

I recently spoke to former Bethenny Frankel, an entrepreneur and star of Real Housewives of New York. Frankel, who left Real Housewives in 2019 after appearing in eight seasons, has been building out her business empire, which she said was her intention from before she was even on television.

“I chose to change the course of my career and focus really more on business and philanthropy and not on entertainment, entertaining, (and) dramatic antics as a business,” Frankel said.

Frankel said she initially turned down the opportunity to be on Real Housewives, but eventually accepted because she wanted to promote her businesses, which include cocktail mixes and shape wear. She also was the only cast member to negotiate a deal where Bravo would not receive a cut of any of her business profits.

“I immediately understood the value of using television at the time as a vehicle to promote what you’re doing,” she said. “I was a pioneer in doing that…being one of the first to really monetize reality television in that way.”

Frankel, who has a new book called Business is Personal: The Truth About What it Takes to Be Successful While Staying True to Yourself spoke about the decision to leave reality TV, her different businesses, and what she sees for the future of the creator economy.

“Long before any reality television personalities, period, I had already turned a brand, a successful cocktail brand, and landed on the cover of Forbes magazine,” she said. “I always took my business and my path very seriously. It always came first. It came first before salacious entertainment and drama.”

Bethenny’s Brand
Frankel has multiple products she sells to her fans. Aside from her Skinny Girl Margarita, most of her ideas for products come from a desire to break into a new space or interesting people approaching her.

“A combination of people approaching me and me wanting to do something in those spaces, but usually just good partners that approach me,” she said. “And I thought, ‘Okay, that’s a great idea.’”

New Influencers
The rise of TikTok stars like Charli D’Amelio and Addison Rae is largely due to the transformation of the retail space, Frankel said. The decline of brick-and-mortar stores and the increase in popularity of direct-to-consumer retail and e-commerce channels has created an opportunity for new influencers, she said. And as their popularity has grown, they have been able to bypass traditional television production companies and stream to their fans directly.

“So now (influencers like) Charli D’Amelio…they’re direct-to-consumer, and they’re creating their own television show, that’s their own network,” she said. “‘This is me entertaining you, my own reality show on my terms.’”

Brand Deals
While Frankel has worked with different companies in the past to promote their products, brand deals are rare for her now. She won’t work with a company unless it’s to promote a product she’s really excited about, like Madison Reed’s hair dye.

“I’m not about the benjamins,” she said. “I mean, I like the benjamins, but it’s been proven by walking away from multiple millions of dollars on television that the money is not what drives me.”

Revenue Streams
Since she left reality TV, she has made money from speaking engagements, her investments—which includes real estate—brand promotions and her licensing business. Frankel doesn’t have an agent and makes a lot of her business decisions on her own, though she sometimes consults her publishers, or her fiance, who is also an investor.

Click here to read the full article on Observer.

Air Force Civilian Service

Air Force Civilian Service

Leidos

United States Postal Services-Diversity

United States Postal Services-Diversity

lilly

American Family Insurance

American Family Insurance

Alight

Alight
 

Upcoming Events

  1. City Career Fair
    January 19, 2022 - November 4, 2022
  2. The Small Business Expo–Multiple Event Dates
    February 17, 2022 - December 1, 2022
  3. San Diego Unified Construction Expo 2022
    July 13, 2022
  4. Business Beyond Barriers Conference + Expo
    July 14, 2022
  5. The 2022 NGLCC International Business & Leadership Conference Heads to Las Vegas!
    August 2, 2022 - August 5, 2022
  6. WIFLE 22nd Annual Leadership Training
    August 8, 2022 - August 11, 2022
  7. Commercial UAV Expo
    September 6, 2022 - September 8, 2022
  8. Wonder Women Tech Immersive Tech & Hybrid Summit
    September 14, 2022 - September 15, 2022