Advice for New Working Moms: Stop Taking Advice

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The MPW Insiders Network is an online community where the biggest names in business and beyond answer timely career and leadership questions. Today’s answer for, “How do you deal with the pressures of work and being a new parent?” is written by Heather Zynczak, chief marketing officer at Pluralsight.

After having three kids in less than four years, I completely understand the excitement and worry that comes with juggling your career and family life. I’m the definition of a working mom, serving as a C-level executive at a tech startup while simultaneously raising my three rambunctious sons: ages six, seven, and nine.

During my early motherhood years, I never let up on my career’s gas pedal. I managed a large global team, was accountable for marketing over $3 billion in revenue, launched both the brand and product at a rising tech startup, and played a critical role in helping raise hundreds of millions of dollars in venture funding. To say I was busy was an understatement.

Here are some of the more surprising, unexpected insights I learned along the way:

It’s okay to change your mind

After becoming a parent, you can’t predict how you’ll feel until you’re in the moment. For me, this was a shocking revelation, because I am a planner by nature.

I approached becoming a working mom the same way. I planned every little detail about going back to work, only to find several aspects of my plan did not realistically work for me once I was confronted with the timeline. As an example, I initially scheduled my first day back to work, only to end up prolonging it by a month with my first son. On the flip side, after my third son’s arrival, I shortened my time off by four weeks. Along the way, I spent an absurd amount of time researching the perfect day care center, only to discover that day care did not work for us. Instead, we hired a nanny.

Drop the guilt

Becoming a mother will force you to reprioritize many things in your life. There will be times when you make decisions that feel like you are short-changing one aspect of your life. As long as you eventually strike a balance, don’t feel guilty about those decisions. Sheryl Sandberg wrote in Lean In that when she is not traveling for work, she leaves the office at 5 p.m. to be home for dinner. As a rule, when I am in town, I do not schedule meetings before 9 a.m. so I can spend time getting my three sons off to school with a big nutritious breakfast, a final check of their homework folder, and a healthy packed lunch.

So when you decline a 6 p.m. meeting invite from a colleague because you have decided to be home for family dinner, don’t feel guilty about it. And when you miss a school recital because you decided to attend a board meeting, don’t feel guilty about it either. Trade-offs are okay.

Continue onto Fortune to read more advice!

300+ Major U.S. Companies Voice Opposition to Anti-Equality Legislation
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skyscraper lit up at night in LGBT colors

Recently, the Human Rights Campaign (HRC), the nation’s largest lesbian, gay, bisexual, transgender and queer (LGBTQ+) civil rights organization, announced that more than 300 major U.S. companies have spoken out against attacks on the LGBTQ+ community by signing on to HRC’s business statement on anti-LGBTQ+ legislation.

The list of signatories, which has grown by 50% since the beginning of 2022, presents a unified message that anti-equality legislation is also anti-business, underscoring that assaults on LGBTQ+ rights contradict U.S. public opinion and decades of progress in the workforce.

The business letter was launched in 2020. But now, just three months into the year, 2023 is already on track to be a record-setting year of anti-LGBTQ+ attacks at the hands of state legislators throughout the country, with most of them targeting transgender people, particularly transgender youth. So far in 2023, HRC is tracking more than 460 anti-LGBTQ+ bills that have been introduced in statehouses across the country. More than 190 of those bills would specifically restrict the rights of transgender people, the highest number of bills targeting transgender people in a single year to date.

“The LGBTQ+ community is in a state of emergency, and silence is no longer an option. We’re grateful that more than 300 companies are standing up for their LGBTQ+ employees and customers against a backdrop of extremist attacks and disinformation. Together, these businesses are sending a message that being anti-LGBTQ+ is bad for business, and that they do not want their employees or customers to have to choose between living and working in a state where they can provide for their families or a state where they, or their LGBTQ+ children, can live without fear.

We encourage companies to continue working with leaders in their communities to stop anti-LGBTQ+ discrimination, which does nothing but discourage a strong business climate.”  – Kelley Robinson, Human Rights Campaign President

Business leaders consistently report that they have difficulty with recruitment, retention, and tourism in states that debate or pass legislation that excludes LGBTQ+ people from full participation in daily life. These policy fights negatively impact businesses operationally and financially, and needlessly put the safety and wellbeing of their team members and their families at risk.

So far in 2023, HRC is tracking more than 460 anti-LGBTQ+ bills that have been introduced in statehouses across the country. More than 190 of those bills would specifically restrict the rights of transgender people, the highest number of bills targeting transgender people in a single year to date.

This year, HRC is tracking:

  • More than 110 bills that would prevent trans youth from being able to access age-appropriate, medically-necessary, best-practice health care; this year, nine have already become law in Arkansas, Tennessee, Mississippi, South Dakota, Utah, Iowa, Georgia, Kentucky and now West Virginia.
  • More than 25 bathroom ban bills filed,
  • More than 110 curriculum censorship bills and 40 anti-drag performance bills.<>

Continue on to read the Business Statement posted on HRC.org.

The Stevie® Awards for Women in Business Presents the 6th Annual Women | Future Conference
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LinkedIn
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Hundreds of women professionals will gather virtually at the sixth annual Women|Future Conference from August 1-2, 2023.

The Women|Future Conference is a professional development, learning, and networking event that brings together a community of small business owners, executives, entrepreneurs, and women who are interested in starting a business. Attending the conference is free, but attendees must register in advance to access the virtual platform and sessions.

Women from cities across the United States, Canada, Australia, Asia, and Europe attend the conference year after year to be inspired, build resilience, and share insights into changes that impact their industries, their careers, and their lives.

The 2023 conference agenda features two days of panels, workshops, and breakout sessions hosted by over 30 world-class speakers including CEOs, founders, entrepreneurs, thought leaders, and small business consultants from The Audacious Agency, MENTOR New York, Jennings Social Media & MarTech, and others. The agenda also boasts a handful of speakers from global organizations; Microsoft’s Corporate Vice President – Global Industry Marketing; SAP’s Chief Marketing & Solutions Officer; and the Founder and CEO of Fempire, the #1 global coaching brand for women business owners.

The Women|Future Conference sessions will be interactive, designed for attendees and speakers to share what’s working in their organizations, troubleshoot the challenges they collectively face, and make meaningful connections. Session topics include:

  • Entrepreneurship: Tips for new business owners to transition smoothly from employee to entrepreneur
  • Lessons in Branding: Marketing tools and techniques to create a strong brand, and how to remain consistent as the brand grows and trends change
  • Business Awards: How to write winning business award nominations and leverage those wins to build credibility and boost business reputation
  • Storytelling: Mastering the art of authentic business storytelling to create brand awareness and connect with a target audience
  • Small Business Funding: Insights on how to navigate the investment landscape for women and identify the right investors and business opportunities
  • Networking: Insights on how to build social capital and find a trustworthy network of mentors that lead to career success
  • Workplace Inclusivity: Candid conversations about the real challenges and strategies used by women to foster more inclusive work cultures, and issues affecting women’s inclusivity in the workplace

The Women|Future Conference Events Manager, Lindsey Brill, remarked on the evolution of the conference since the first event in 2018:

“Six years ago, the Women|Future Conference was created to complement the highly successful Stevie® Awards for Women in Business competition to give high-achieving, career-driven women a place to share ideas and network. The first two conferences before the pandemic were in-person.

We have since remained a virtual conference, as our attendees and speakers appreciate the flexibility of a virtual environment, the ability to tune in from anywhere in the world, and the on-demand features once the event is over.”

Below is a partial list of the 2023 Women|Future Conference sessions:

  • From Wages to Wealth: Making the Shift from Employee to Entrepreneur
  • Should I Enter the Stevie Awards? Learn How Leaders Leverage Awards to Boost their Business and build Credibility
  • Taking the Leap: How to Transfer Your Skills from One Role to the Next
  • Funding Female Futures: Navigating the Investment Landscape and Bootstrapping Success
  • Unveiling the Unspoken: Candid Conversation on Workplace Inclusivity Issues for Women in Business
  • From Idea to Empire – Lessons in Branding
  • The Must-Have Money-Marketing Marketing Tool…That Few Businesses Have but that Every Single One of Them Needs

To learn more about the Women|Future Conference speakers and view the full agenda, visit www.womenfutureconference.com.

Free Registration

In order to attend the conference and access the virtual event platform, all attendees must register in advance on the registration page.

For partnership, press, and media inquiries, contact Nina@stevieawards.com.

What Not to Do in an Interview
Careers
LinkedIn
woman shaking hands with hiring manager

By Neal Morrison, City Career Fair

This is one of the most asked questions by candidates during my years of producing the Annual Diversity Employment Day Career Fairs and Roundtables across the U.S. Few candidates have any idea of the potential field of land mines that await them in an interview.

So we surveyed for their input over 500 recruiters and staffing managers who are on the front lines of recruiting for major corporations, government agencies and non-profits.

Here are their top 10 should NOT’s for an interview.
 
 

  1. Be Late – Noted by 100% of the Recruiters

“Next!” that’s what you might hear when you finally turn up—late. If an unavoidable delay occurs, immediately let the employer know before your scheduled interview time.  This shows consideration and a level of professionalism.

  1. Lack Adequate Preparation – Noted by 98% of the Recruiters

Not knowing what the company does or details about the position you’re applying for indicates to the Recruiter that you’re unprepared and may not be the right person for the position. Asking relevant questions that allow you to engage with the recruiter indicates just the opposite.

  1. Inappropriate Attire – Noted by 93% of the Recruiters

If you don’t know the appropriate attire, just call and ask the company’s HR. Business suits are always your best bet.

  1. Complain About Your Current or Past Employer – Noted by 92% of the Recruiters

Don’t do it. You’ll be perceived as a complainer and possibly, someone who holds a grudge.

  1. Become Too Personal or Familiar – Noted by 90% of the Recruiters

Flirting is unacceptable and should be avoided. Telling personal stories and sharing intimate details during your interview is taboo and could put-off the interviewer.

  1. Lack Attentiveness and Expressed Interest – Noted by 88% of the Recruiters

Yawning, slouching, fidgeting, and clock watching send negative non-verbal cues to an experienced recruiter.

  1. Cursing or Use of Excessive Slang – Noted by 99% of the Recruiters

Not acceptable in the work place and will certainly eliminate you as a possible contender for the position. It could also draw question upon your emotional and psychological suitability for the position.

  1. Fail to Smile Appropriately and Make Eye Contact – Noted by 83% of the Recruiters

Appropriate and regular smiles along with eye contact provide the first line of successful engagement with the interviewer.

  1. Talk or Texting on Your Phone – Noted by 84% of the Recruiters

Talking and texting during an interview is disrespectful and will certainly eliminate you from further consideration.

  1. Forget to Ask the Interviewer Their First Impression of Your Qualifications – Noted by 75% of the Recruiters

Remember a golden and rare opportunity exists to gain valuable feedback from an experienced observer—the interviewer. Most are willing to share their observations and assessment of your qualifications and prospectus for getting the position, if asked.

Regardless of how you’ve done on interviews in the past, these insights when applied should build your confidence and thereby increase your success.

Neal Morrison is Diversity Outreach Director at City Career Fair (www.citycareerfair.com).

NMSDC: The Certification Every Minority-Owned Business Enterprise Needs
Business
LinkedIn
two women business owners

According to national surveys, basic financial literacy in the United States is generally low, and federal surveys reveal gaps among racial groups and ethnicities. Financial literacy and access to capital don’t impact all businesses equally. Unsurprisingly, there are significant disparities across racial and socioeconomic segments. According to the U.S. Small Business Administration less than 10% of all federal contracts went to minority-owned businesses in fiscal year 2020.

If your company wants to connect with America’s top publicly-owned, privately-owned, foreign-owned corporations, and other large purchasing organizations, National Minority Supplier Development Council (NMSDC)’s certification can be a real asset. The organization has an impressive list of corporate members that includes IBM, Microsoft, and Google. The council helps these companies connect with the more than 15,000 minority-owned suppliers in its database. Seventeen states and 25 cities also accept NMSDC certification for programs designed to help minorities win public-sector contracts.

Who is eligible: For-profit enterprises of any size that are in the United States and are owned, operated, and controlled by minority group members who are U.S. citizens.  For the purposes of NMSDC’s program, a minority group member is an individual who is a U.S. citizen with at least 25% Asian-Indian, Asian-Pacific, Black, Hispanic, or Native American heritage. Documentation to support the claim is required. Additionally, at least 51% of the business or the company’s stock must be owned by such individuals, and the management and operations must also be controlled by such individuals.

How to apply: Start by contacting one of the NMSDC’s regional councils close to your business. Your council will provide you with a standardized application and request documents to support your minority status claim through a combination of government documentation. You will also need to sign an affidavit or declaration, provide current financial statements, submit tax returns, a bank signature card and more. Unlike most minority-owned certification programs, the organization will make a virtual office visit to your company to verify the information on your application.

The process of obtaining, coordinating, and submitting all the requirements can be time-consuming, however, the good news is that once you have completed the work for your initial certification, the subsequent renewals are typically much more streamlined.

Business Benefits of Certification

Access to capital and capacity building: Certification is a door opener and potentially give minority business enterprises (MBEs) an edge over non-certified MBEs with whom you are competing for contracts. The great news is that the largest U.S. corporations purchase more than $100 billion in products, services and solutions supplied by MBEs. NMSDC facilitates business connections between corporate members and MBEs through Check—Mate®, which sets the foundation for future partnering and business opportunities. Furthermore, NMSDC has created capital access opportunities for MBEs throughout the life cycle of its partnership with the Business Consortium Fund, the Growth Initiative Program, Corporate Plus® Membership Program, and Capital Managers’ Program.

Unique networking opportunities: Networking is key to the success of any minority business enterprise. By getting NMSDC certification, you’ll join a network of powerful, influential leaders who are eager to share their wisdom and expertise. MBEs have exposure to over 15,000 other MBEs, through the MBE2MBE Search Tool, to engage in business opportunities and the ability to form partnering relationships, strategic alliances or joint ventures for success. Most importantly, NMSDC holds the largest U.S. conference focused on minority business development, where MBEs connect with hundreds of prospective buyers, government agencies, and procurement professionals.

Stand out from competitors: MBEs have to deal with a lot of competition, and it can be tough to cut through the clutter and noise. A minority owned business certification provides unique opportunities as many corporations seek out diverse-owned businesses to spend their money. Once you are certified, spread the word on all your marketing vehicles, including your website, brochures, email newsletters, social media channels and anywhere else you can. NMSDC certification helps communicate your minority business status, not only to prospective clients but also to vendors and the broader business community. It communicates that diversity is a core value of your enterprise, making you a more attractive business partner through values alignment.

If you’re a minority business owner, don’t wait longer and pursue the certification that will unlock new opportunities to grow and scale your business. For more information, visit https://nmsdc.org.

Resume Do’s and Don’ts
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By Rhonisha Ridgeway, Yahoo!Life.

While job hunting, be aware that employers come across thousands of resumes. According to Indeed, “On average, employers look at resumes for six to seven seconds. However, the amount of time that an employer spends looking at a resume varies from company to company.”

A well-written resume can significantly affect your chances of landing a job.

Conversely, you could miss out on an opportunity if your resume is filled with errors at first glance. We compiled a list of things to avoid and essential resume characteristics you’ll want to include when submitting for your next opportunity.

Do’s

  • Do ensure that your resume contains essential information. Include contact information, a summary statement, work experience, skills, education, and references according to worldwide standards. Resumes should be one page with brief and to-the-point information. A LinkedIn profile or any other professional platform is also necessary for your contact information. The summary statement on your resume should also complement your cover letter. A summary of your skills will increase your chances of being noticed by employers.
  • Do adapt your resume to each job application. Your resume should list the skills, accomplishments, and qualifications most relevant to the job. Often, companies examine resumes with software designed to look for keywords from the job posting that is relevant to your resume.
  • Do emphasize past accomplishments. Do more than copy and paste job descriptions when adding your work experience. Instead, take advantage of this opportunity to discuss your core responsibilities and accomplishments in that position.
  • Do include a summary statement. The summary statement should appear at the top of your resume and highlight your relevant qualifications and skills. It should be concise and contain no personally identifiable information.
  • Do add awards and special recognitions. If you have received any awards, be sure to include them. In addition, describe any volunteer service, workshops you’ve attended, certificates earned, or if you’re a part of any organizations. By listing these items, you will demonstrate your commitment to a cause while also giving them a glimpse of your values.

Don’ts

  • Don’t make your resume layout complex. At first glance, your resume should stand out. Make the page look manageable; bullets are always helpful when formatting outlines. Most companies use applicant tracking systems that only read words, so avoid designing with columns, boxes and tables, graphics, and icons.
  • You don’t need to give a reason for leaving your job. You should focus on your work while at your previous employers and not on why you left. But be sure to mention anything relevant and necessary for the position you are applying for.
  • Don’t include unrelated activities or topics. If you mention organizations or clubs you may belong to, be concise about whether your employer should know about them. When considering whether or not to include an organization or club on your resume, ensure that it relates to an important skill or responsibility in the job description.
  • Don’t forget to let your references know they can expect a call. Let your references know you will be in touch with them during this process before beginning the job search. It’s helpful to email your resume to your references. It also helps them gain a better understanding of your work experience and what you’ve been up to since then.
  • Don’t forget to proofread your resume. Check your writing several times to ensure there are no spelling or grammatical errors. Even if your resume looks great and you check every box for the job, spelling, and grammatical errors can make a huge difference.

    • You will surely gain an employer’s attention by following these dos and don’ts. Be concise, proofread everything, and avoid complex layouts.

    Continue here to read more from Yahoo!Life.

    Elena Reygadas, named world’s best female chef, cooks in rhythm with nature
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    Elena Reygadas smiling with a green floral background

    By Albinson Linares and Valeria León, Noticias Telemundo

    Elena Reygadas’ days start early, which explains why she laughs remembering that everything was “dark” when she found out she’d been named best female chef in the world in the The World’s 50 Best Restaurants 2023 awards.

    “I did not expect it and it has been a very nice surprise; it is very exciting to obtain recognition like this. I want to share it with my entire team; there are many of us in the kitchen and it is always a collective act,” Reygadas, 46, said in an interview with Noticias Telemundo at Rosetta, her first and signature restaurant, which she opened in 2010 in an old mansion in the Roma neighborhood of Mexico City.

    Over a decade later, the world-renowned restaurant is where Reygadas has dedicated herself to reconfiguring the vast culinary wealth of her country, menu by menu.

    “The menu is based on the timeline and the ingredients that nature gives us. Right now, for example, we have a dish with Manila mango that only lasts a little while. We are also using a lot of muscatel plum, which is a moment and when it’s over, it’s over,” said Reygadas, who was named Latin America’s best female chef in the 2014 awards. “It makes us sad because we became very attached to the ingredients, but that also allows us to continue our creativity and move into a new moment.”

    On Wednesday morning, before Rosetta opened to the public, the aromas of Mexican herbs and vegetables such as hoja santa, romeritos and avocados mingled with powerful hints of spices and, of course, chiles, which are at the heart of many of Reygadas’ signature dishes.

    hearty bowl of Tomatillo soup
    A dish at Rosetta has green tomatoes, eggplant, molasses and Ocosingo cheese.

    When asked the secret of Rosetta’s success, she credits that emphasis on “biodiversity.”

    “It’s a factor that also has its challenges, because sometimes people who visit us are already in love with a dish but, when they arrive, it is gone and they don’t like that,” Reygadas said. “So changing the menu to respect nature’s times is also a challenge at the diners’ level.”

    Vegetables play a leading role in many of Reygadas’ signature dishes, such as beetroot tartare al pastor, smoked cheese tortelloni with hoja santa — a Mexican herb — and the famous kale with pistachio pipián, or mole sauce, and romeritos (wild herbs) tacos.

    “I am convinced that the vegetable side of the kitchen and the ingredients of Mexico are wonderful; they are exceptional flavors and there are many to explore. That is why we are increasingly focusing more on the vegetable,” she said.

    Read the complete article originally posted on Telemundo here.

    Beyoncé to donate $2 million to students and small business owners during Renaissance tour
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    LinkedIn
    Beyonce 2023 grammys acceptance speech

    By Randi Richardson, today.com

    Beyoncé’s Renaissance World Tour is doubling as a philanthropic tour. Her charity foundation, BeyGood, announced on April 20 that it is donating $2 million to entrepreneurs and students while the most-Grammy-winning artist tours the country for her latest album “Renaissance.”

    Half of the donation will go to entrepreneurs. The day before Beyoncé’s scheduled concert in a city, BeyGOOD will host luncheons for entrepreneurs who have the chance to win a grant from the 100 allocated for each networking event. BeyGOOD plans to support a thousand small businesses with a total donation of $1 million.

    The foundation said it is prioritizing organizations that support or serve marginalized and under-resourced communities. Applications to apply for a spot are now open.

    The other half of the funds will establish the Renaissance Scholarship Fund. BeyGood will give $1 million to colleges and universities in 10 cities across the country with each institution receiving $100,000. The institution will then select student recipients.

    “We are keenly aware of the barriers to access, opportunity, and resources that disproportionately impact BIPOC communities,” McGregor said. “Our work is rooted in the belief that education, pathways for employment and support of entrepreneurship are vehicles that help drive sustainable outcomes.”

    Beyoncé founded BeyGood in 2013 during her Mrs. Carter Show World Tour. Since then, the charitable initiative has donated to educational efforts, disaster relief, food, water and housing security, mental health resources and career development in the US and abroad.

    “I am hugely proud of the work we have done over a decade at BeyGOOD, here in the US and around the world,” Beyoncé said in a statemetn. “From scholarships to the water crisis in Burundi, to helping families during Hurricane Harvey in my hometown, Houston, it has been beyond fulfilling to be of service.

    “Now, as a foundation, we will continue the work of engaging partners through innovative programs to impact even more people,” she continued.

    The Hottest Remote Jobs of 2023
    Careers
    LinkedIn
    smiling asian woman on her laptop seated at a desk

    Especially after the events of the COVID-19 pandemic, remote work is flourishing now more than ever. Whether you need to work from home for accessibility and comfort’s sake or you simply prefer to stay at home as opposed to going to an office, here are the top remote job opportunities you should consider:

    Copywriter

    If you have a knack for writing and marketing, then a career in copywriting may be for you. As a copywriter, you would be responsible for preparing advertisements to promote the sales of goods and services. Copywriters may work through agencies, in-house for a specific company, or through freelancing. They often work directly with a brand or company to develop company slogans, print advertisements, mailing services, social media posts, marketing communications, billboards, jingles and more.

    • Average Salary: $60,748
    • Education: Bachelor’s degree in writing, communication, marketing or a similar degree is recommended but not required. Most training can be done on the job and through experience.
    • Skillset: Writing, editing, organization, research, effective communication
    • Highest Paid Specialties: User Experience (UX) Copywriter, Travel Copywriter, Senior Pharmaceutical Copywriter, Fintech Copywriter

    Social Media Managers

    For those who have a knack for social media, you could be the perfect candidate for managing a business’s online presence. Social media managers are in charge of running their employers’ social media accounts and increasing their brand reputation. They create and post content, interact with the public as a brand representative, and ensure media posts are being discovered and interacted with.

    • Average Salary: $54,360
    • Education: Bachelor’s degree in public relations, communications, marketing or business is recommended.
    • Skillset: Knowledge of social media platforms, marketing, technology, public relations, creativity, communication
    • Highest Paid Specialties: Social Media Sr. Strategy Manager, Director of Social Media Strategy, Senior Social Media Analyst

    Business Development Managers

    Do you want to help a business to reach its full potential? Business development managers are in charge of enhancing a business’s success through client recruitment and relations. They are responsible for creating a business plan that a company can use to enhance its recruitment and retention methods and work in just about any industry.

    • Average Salary: $70,503
    • Education: Bachelor’s in business, communications or social sciences is recommended but not required. Master’s degrees may be preferable for higher-level positions.
    • Skillset: Business, customer relations, leadership, organization, collaboration
    • Highest Paid Specialties: VP/SVP of Sales and Business Development, International Business Development Manager, Technical Development Manager

    Front End Developer

    As a front-end developer, you would not only be a part of one of the fastest in-demand fields in the job circuit but in a position that is famous for its remote capabilities. As a front-end developer, you would be responsible for web development’s technical features and visual aspects. Front-end developers work to develop a website’s layout and graphics, convert files into HTML and JavaScript programs, and create website applications. Most of their work can be done remotely and in various fields.

    • Average Salary: $97,148
    • Education: Training in HTML and computer programming. A bachelor’s degree in programming or computer science can be preferable but is not required.
    • Skillset: Programming, multimedia tool knowledge, creativity, detail-oriented, communication
    • Highest Paid Specialties: Front End Architect, Front End Engineer

    Curriculum Designer

    Teaching the next generation is critical, and curriculum designers can ensure they receive a well-rounded education. Also known as instructional designers, curriculum designers are responsible for creating educational materials teachers and institutions use to teach students. They create the material and ensure it is implemented effectively, edited when necessary, and fulfills educational standards. They also write syllabi and create online learning course content.

    • Average Salary: $66,800
    • Education: Master’s degree in education or curriculum and instruction. Licensing may also be required depending on the workplace.
    • Skillset: Writing, educational background, communication, analytics, interpersonal skills
    • Highest Paid Specialties: Instructional Designer, Senior Service Designer, E&I Designer

    Sources: Flexjobs, ZipRecruiter, U.S. Bureau of Labor Statistics, Wikipedia

    5 Things To Remember About Being an Effective Leader
    CareersFinanceInclusion
    LinkedIn
    Belva Anakwenze wearing bright orange jacket sitting in large chair smiling

    By Belva Anakwenze

    Given the current state of life as we know it, finances are top of mind for everyone right now. The accounting industry, known for its quick burnout, is included in that conversation. My career started in corporate America, working long days and nights, to ensure the company’s months would fiscally close on time. In addition to the long hours as month-end neared, I felt like a cog in a wheel and undervalued.

    Before I decided to leave the corporate machine, I saw numerous peers promoted into leadership roles for reasons like length of service or technical skill. Obviously, technical skills are necessary in a role of leadership, but just as important is emotional intelligence. Very young in my career, it seemed insulting to report to individuals without the interpersonal soft skills to actually lead, inspire and guide human capital in an organization.

    As I began to envision my next chapter beyond the corporate machine, I vowed to honor that I was more than my work product or career choice. I approach everything in my personal and professional life by looking at the whole person. I support small businesses to lend to the growth of local entrepreneurs and communities. When I was looking at schools for my children, I wanted an environment that nurtured them socially and emotionally. I have carried this with me throughout my entrepreneurial career.

    My greatest test as a leader came in my years as an income tax franchisee. My partners and I operated five locations and dealt with a myriad of obstacles. Some of our challenges were high employee attrition due to seasonal employment, specialized skill set and more. In addition to the core staff, we also hired an array of positions that all needed to be filled at the same time; store managers, experienced tax preparers, outdoor sign wavers who danced and brought visibility to our stores.

    We struggled as business owners and leaders until we began to understand that our staff, regardless of role, were not a monolith. We began to lean into the interpersonal side of our staff members. We got to know our employees as the humans they were outside of work. We took the time to understand the personal needs of our high-performing employees. Taking the time to understand the motivators in our team members’ individual lives allowed us to meet them where they needed us.

    One person may have been motivated by money, while another would be looking for professional development, and another would be looking just to be seen as a member of the team. Others may have been looking for simple concessions that allowed them to start their shift 20 minutes later than normal one day a week or a host of small asks that could make the world of difference in their personal lives.

    Diversity is diverse in the true essence of the word. There was diversity in life experiences, thoughts, desires and more that all led to each person’s unique lens through which they approached life and their job. The diversity in the needs of staff allowed me to grasp the true diversity of a team. I began leading with care and affection, as a mother would.

    As leaders, we have to meet those who we lead where they are. That does not mean inserting our wishes or desired outcomes on them, but truly understanding what our team members want, how they show up as their best selves and more.

    Some of the key lessons I learned from my experience as a franchisee that I still use and follow to this day are:

    Understand what motivates each staff member and use that as a reward

    • Money
    • Professional Development
    • Work-Life Balance
    • Flexibility

    Our team members perform at their best and desire to exceed expectations when they are valued and rewarded in ways that matter to them.

    Give team members autonomy to create their own path

    Self-efficacy is the best way to have individuals perform up to their potential. When a team member truly believes in their ability and capacity it is easier to reach specific goals.

    Work in collaboration

    When developing workflow, especially during change and transition, a leader needs buy-in from the team. Give your team space to offer suggestions, feedback and improvements. They will be open about current bottlenecks and improve business efficiency.

    Make your team’s job as easy as possible

    Invest in technology, training and human capital to help your team. Duplicative work, inefficiencies or stagnation in workflow processes can be extremely frustrating and anxiety-inducing for your team; especially if they want to do well.

    Create a company culture where your team can show up authentically

    Be kind and nurturing to your team. Remember we all have lives outside of work that are consuming. Have a physiological safe space, so your staff can show up as themselves. The more accepted they are as individuals, the better they will be at work.

    A true leader understands the power of undergirding human capital. The most important thing to remember as a leader is that change is inevitable. It is important to handle changes with grace, dignity and humanity.

    Help Has Arrived: The Best Funding Resources for Women-Owned Business
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    Whether you’re looking to start a business for the first time or need additional funding for your current work, there are several places to turn to make sure your business is on the financial track to success.

    Here are some of the best funding opportunities you should utilize today:

    Become a Women-Owned Certified Business

    Becoming an official certified woman-owned business is one of the greatest things you can do for your business. Not only will you have access to special scholarships and funding programs, but a certification could open the door to potential partnerships and contracts with big-name companies that can increase your revenue. Certifications also provide opportunities for networking, training, mentoring, counseling and many other resources that can help grow your business. You may even qualify for other business certifications (minority-owned, disability-owned, veteran-owned, LGBTQ+-owned, etc.) that would grant you even more opportunities for growth and success. Look into organizations such as WBENC, NMSDC, NGLCC and Disability:IN to see if you qualify.

    The 8(a) Business Development Program

    The 8(a) program can be a valuable tool for experienced socially and economically disadvantaged small business owners, who have already been in business for at least two years or more, and are interested in expanding their footprint in the federal marketplace.

    Certified firms in the 8(a) program can:

    • Efficiently compete and receive set-aside and sole-source contracts.
    • Receive one-on-one business development assistance for their nine-year term from dedicated business opportunity specialists focused on helping firms grow and accomplish their business objectives.
    • Pursue opportunities for mentorship from experienced and technically capable firms through the Small Business Administration (SBA) Mentor-Protégé program.
    • Connect with procurement and compliance experts who understand regulations in the context of business growth, finance and government contracting.
    • Pursue joint ventures with established businesses to increase capacity.
    • Qualify to receive federal surplus property on a priority basis.
    • Receive free training from SBA’s 7(j) Management and Technical Assistance program.

    The 8(a) certification qualifies your business as eligible to compete for the program’s sole-source and competitive set-aside contracts. The government authorizes sole-source contracts to 8(a) participants for up to $7 million for acquisitions assigned manufacturing North American Industry Classification System (NAICS) codes and $4.5 million for all other acquisitions.

    The Women’s Business Center

    Women’s Business Centers (WBCs) are a part of a national network of entrepreneurship centers throughout the United States and its territories that are designed to assist women in starting and growing small businesses. WBCs seek to “level the playing field” for women entrepreneurs, who still face unique obstacles in the business world. Run by the SBA, the WBC provides resources in business training, counseling, federal contracts and access to credit and capital. There are multiple offices in just about every state across the country. Visit sba.gov to find your local WBC.

    Women-Owned Small Businesses (WOSB) Federal Contracting program

    To help provide a level playing field for women business owners, the government limits competition for certain contracts to businesses that participate in the WOSB Federal Contracting program. This program is specifically designed to fund WOSBs that are surveyed as underrepresented.

    There are a total of 759 businesses that fall under this category, and include industries such as:

    • Material specific production
    • Food specific production
    • Food specific farming
    • Energy specific production
    • Clothing specific production
    • Certain construction industries

    If you are accepted into the WOSB Federal Contracting program, your business will be eligible to compete for the 5% of federal contracts that are set aside for these businesses. To learn more and to become certified, visit wosb.certify.sba.gov.

    Grants.gov

    One of the most important resources you can utilize for your business funding needs is Grants.gov. The website showcases hundreds of grants that are available for entrepreneurs and how you can apply for them. Each grant lists detailed instructions on their specific eligibility requirements, application process and funding amounts. You can also filter your search to look for grants specifically for women-owned businesses.

    To search through this database, you must register for a Grants.gov Workspace account that will allow for you or other members of your team to begin filling out applications.

    Non-Federal Grants

    Federal resources aren’t the only way to receive grants. There are many corporations, programs and organizations that give out business grants of differing sizes every year specifically to support women-owned businesses.

    Some of the grants you may want to consider include:

    • Eileen Fisher Women-Owned Business Grant
    • Amber Grant
    • Cartier Women’s Initiative Award
    • The Women of Color Grant Program
    • The Halstead Grant

    For a more comprehensive list of non-federal grants, visit GrantsforWomen.org.

    Sources: Small Business Administration, Forbes, Grants.gov

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