NAWRB is excited to launch the first and only earning recognition program for Women-Owned Small Businesses (WOSB) within the housing ecosystem. As we celebrate these diverse sectors and merge industries into one list, we are raising awareness of leading women-owned small businesses and helping form profitable collaborations to propel women’s economic growth.
This is your opportunity to shine as a women-owned small business owner! You don’t have to be registered or certified as a WOSB; we want to show all that you can do as a women-owned business.
What is a women-owned company?
It is company that is 51% owned, operated and managed by a woman. If you are a sole woman owner, you qualify! If you have four owners, one being a man that owns 51% of the business and three women that own 49%, you aren’t eligible. On the other hand, if a man owns 49% and three women own 51%, you do qualify. The business you can additionally bid on as a women-owned company is growing.
Find out what your business revenue ceilings are to be qualified as a women-owned small business. It is most likely several million dollars. Get on board and unlock your business growth today!
The first place winner will receive a full page advertisement in NAWRB Magazine, our international publication; second place will get a half page ad; and third place a third page ad. Companies that surpassed the WOSB ceiling in their NAICS Code within the past year will also be recognized.
(ATLANTA, Georgia)-Rebecca Stewart was home one night watching “The Big Idea with Donny Deutsch,” a former CNBC show that highlighted American business success stories. This particular episode featured Pet Butler, which provided “poo-fessional” pet-waste cleanup and removal services to residential and commercial customers. “Why didn’t I think of that?” thought Stewart, who came from a family of entrepreneurs and was in need of a change from her job in Corporate America.
That was more than a decade ago and in 2008, Stewart did, indeed, become Pet Butler’s first franchisee in Georgia. In 2017, Spring-Green Enterprises (SGE) acquired the brand and it has been reinvesting in its marketing, technology and operational support systems, culminating in a modernized model designed to deliver a profitable, recurring-revenue business that caters to pets and their people.
Pet Butler is positioned for nationwide growth, especially in the Atlanta market, where Stewart serves clients in DeKalb and Fulton counties and Vinings in Cobb County. She has been one of Pet Butler’s top-performing franchisees ever since she left behind her 22-year career as a systems programmer analyst in 2006 before opening her Pet Butler franchise two years later. Working hard to build a new business was never an issue, given the history of entrepreneurism in the Stewart family and the skills and values learned growing up in a small town. “We work hard for ourselves and that’s earned us loyalty and respect in our community,” Stewart said. “I left IT because I wanted to be my own boss and create my own hours. In IT I was meticulous and that translated well to pet-waste removal. We are very attentive to the clients we serve and pride ourselves on our customer service.”
Pet Butler offers large, protected territories that foster scalable growth, which has helped make the brand No. 1 in the “No. 2” business for thousands of clients across North America. Roughly 85 million U.S. families, or 67 percent of households, own a pet, according to the 2019-2020 National Pet Owners Survey conducted by the American Pet Products Association (APPA). In the U.S., pets include 90 million dogs and 94 million cats. In 2018, pet services accounted for $72.56 billion spent and was estimated to grow to $75.38 billion in 2019.
Stewart’s team provides pet-waste cleanup services to private residences, parks and multi-family properties of all kinds. Pet Butler also offers cat litter box swaps/cleanouts, onsite empty-clean-refill or sift out-top off cleanouts, as well as installation and service of commercial pet-waste stations. Pet Butler follows preventive safety measures during the novel coronavirus pandemic that include wearing personal protective equipment, sanitizing vehicles between jobs and practicing social distancing. “Pet owners have become very aware of the services we provide and appreciate the convenience that Pet Butler provides,” Stewart said. “We are seen as more of a necessity than a luxury.”
About Pet Butler
Pet Butler Franchise was acquired in 2017 by Spring-Green Enterprises, the parent company of +43 years old Spring-Green Lawn Care and SGE Marketing Services. They currently have 30 franchisees located in 26 states with long term plans to open 60 more within the next 5 years. Pet Butler provides an opportunity for pet lovers to turn their passion for pets into a business. To learn more about how Pet Butler serves pets and their people, visit www.petbutler.com and connect on Facebook and LinkedIn. To inquire about a franchise call 844-777-8608 or go to www.petbutlerfranchise.com
When the COVID-19 pandemic first hit the United States, business owner Shontay Lundy refused to let her company suffer the economic devastations that could come.
Lundy owns a small sunscreen company called Black Girl Sunscreen, which is run by five people. Now, as businesses begin to open back up in the United States, Lundy has successfully secured a million-dollar investment from a private female funding source.
Lundy founded Black Girl Sunscreen in 2016 when she decided that the world needed a sunscreen that specifically catered to women of color. The sunscreen uses all-natural ingredients, avoids harmful chemicals and is made to apply without streaking. The company has accumulated much success since it opened in 2016, but Lundy knew the company had to improve their strategy in the face of a pandemic, as businesses owned by women of color are given very little funding.
The Black Girl Sunscreen team decided that the best way to keep business afloat was to boost the company’s social media presence and marketing strategy, working overtime to accomplish their goals. Since this improvement, Black Girl Sunscreen received a tremendous boost in online sales, persuading them to release a new product in the near future.
The sunscreen company’s marketing campaign for an inclusive sunscreen has also earned Black Girl Sunscreen a full-time spot on Target’s shelves in 200 locations, the only indie product to be carried at all times by the chain. The company currently sells an SPF 30 sunscreen and an SPF 50 sunscreen for children.
As the spread of coronavirus increases, bottles of hand sanitizer and other cleaning supplies have rapidly disappeared off the shelves of grocery stores and pharmacies in nearly every state. Thankfully, a local D.C. distillery has come up with an innovative solution to combat this problem. Certified LGBTBE® Republic Restoratives Distillery has begun making and packaging bottles of hand cleaner to be distributed for free to D.C. residents who purchase alcohol for delivery. This is the story of yet another innovative, compassionate Certified LGBTBE® using their expertise to help others in a time of need.
“We’re facing such an incredibly devastating time ahead that anything we can do to change the dynamic for us and for other members of the D.C. food and beverage community, we’re doing,” owner Pia Carusone told the Washingtonian.
Republic Restoratives is one of the only self-distributing distilleries in D.C., which certainly comes in handy during a time when social distancing is necessary for the health of the public. Now, each time your order is delivered to your doorstep by a Republic Restoratives team member, a bottle of their hand cleaner is included. You can place an order for alcohol delivery any day of the week on Republic Restoratives’ website.
Recently, Republic Restoratives was commissioned by the D.C. government to produce thousands of gallons of hand sanitizer that will be given directly to first responders and other essential workers that are most at risk. Here, D.C. is setting an important precedent by turning to small businesses in times of need.
Outlier Automation LLC is an industrial automation integrator in themanufacturing space which is in the process of obtaining its certification from NGLCC.
The company provides a variety of engineering services, including programming automated machines that fill pharmaceutical vials, irrigate farms, or run processes for creating plastics. Outlier Automation also works with industrial customers to add equipment to their facility that makes their workers safer while performing product assembly.
Now, the company is providing assistance during the COVID-19 pandemic by producing hand sanitizer.
“We’ve been proud to lend our skillset to produce such a large volume of hand sanitizer in a short amount of time and with a completely grassroots effort,” said Brooks-Zak.
Outlier Automation joined a group of engineers and business owners to produce hand sanitizer through a group called COVID-19 Response LLC. Sandymount, a colleague of theirs, owns a beer processing company that had the idea to use their facility to blend and supply hand sanitizer to help meet the sudden demand.
“He was looking for others to help out, and we at Outlier had been thinking of ways to help in this pandemic, so we were excited to join the effort,” Brooks-Zak said.
The team quickly realized that the volume of supplies needed was much greater than initially anticipated. Outlier Automation heard not only from grocery stores, but from hospitals, police departments, and other first responders who were in critical need of hand sanitizer.
“Our intention behind the project has always been to help our communities, so we agreed that when the pandemic dies down, we will dissolve the LLC and donate profits to charities involved in economic rebuilding efforts,” said Brooks-Zak.
If you’d like to work with Outlier Automation, reach out to email@example.com. If you are in need of hand sanitizer, following the FDA-approved recipe, the company can put you in touch with their distributor.
Ava DuVernay’s When They See Us educated many people on the story of the Exonerated Five, the young men wrongly convicted in the attack on a Central Park jogger in 1989.
Now, the award-winning director and writer is using the groundbreaking miniseries for a new online education initiative.
Via ARRAY, her multi platform media company and arts collective, DuVernay is launching ARRAY 101.
On May 28, the Oscar nominee revealed on Instagram, “Today, I’m so, so proud to launch a project that my comrades at @ARRAYNow and I have been working on for over a year. Today, we launch #ARRAY101: dynamic learning companions for all our film/TV projects.
This past weekend, the United States made history when Elon Musk’s SpaceX launched the Dragon Crew capsule into space, the first U.S. mission from U.S. soil since 2011. SpaceX is primarily associated with Musk, as he was the founder of the company, but many people don’t know about the company’s president and chief operating officer, Gwynne Shotwell.
Now responsible for SpaceX’s operations and growth, Shotwell has been working with SpaceX since the company was founded in 2002 and was immediately put on the board of directors. She earned her bachelor’s and master’s degree in Mechanical Engineering and Applied Mathematics from Northwestern University and previously worked with The Aerospace Corporation and Microcosm Inc. in El Segundo, California. Wanting to apply her skills in engineering in a hands-on environment, Shotwell worked with The Aerospace Corporation in military space research, technical work, spacecraft design and thermal analysis. She spent much of her time specifically studying small spacecraft design and how to navigate such a spacecraft in and out of the cosmos. She later went on to work Microcosm Inc, a rocket building company, where she oversaw business development.
Having both the skills and knowing the ins and outs of spacecraft and business, Shotwell’s expertise at SpaceX still stands. Under her supervision, SpaceX has launched five billion dollars’ worth of crafts with the Falcon vehicle family and has now become the first privately owned business to send astronauts into space. Additionally, Shotwell recently became a member on the board of directors for Polaris, an automotive vehicle manufacturing company, and serves in many STEM-related programs. Her work in these areas have earned her several awards, including a spot in the 2012 Women in Technology Hall of Fame and as one of Forbes’ Magazine’s Top 50 Women in Tech.
Through all of her successes, it seems as if Shotwell has more large-scale accomplishments to come. As part of a multi-billion dollar deal with NASA, SpaceX will continue to work on a transportation system to take the first humans to Mars.
Change does not occur on its own. For progress to be made, a changemaker must step forward and take action. That is precisely what Certified LGBT Business Enterprise® owner Andrea Ruiz-Hays has done throughout her career, both in the environmental sustainability space and now even more so in an effort to save lives during the COVID-19 pandemic.
Ruiz-Hays has two decades of executive leadership experience at Walt Disney World Resort, where she pioneered sustainability efforts. Following her departure, she realized that she still had more to give to those around her.
“I personally have been passionate about our environment since I was a young child,” she said. “I had that longing to want to help communities not only set targets but help them implement them in that space. Let’s do what’s good for your business and for the environment.”
Out of this longing grew Eco Strategies Group, a Certified LGBTBE® sustainability consulting firm. Through her firm, Ruiz-Hays consults for corporations, organizations, and entrepreneurs to help them virtually outline and implement sustainability strategies and plans.
In recent weeks, businesses across the nation like Ruiz-Hays’ have seen operations grind to a halt with the growing spread of COVID-19. Yet, she has found a significant way to continue to make change in the world – one that could save lives.
“I saw an interview online with the CFO of a hospital who was showing how to make cloth masks because they were admitting that they were low on supplies,” she explained. “I thought to myself, ‘My gosh, I could do this!’”
Before last year, Ruiz-Hays had not touched a sewing machine since she was in middle school. This past fall, she happened to see that her local library, the downtown Orlando branch of the Orange County Public Library, was offering a free class that promised to teach participants how to sew Harry Potter robes. Two completed robes later, she had armed herself with knowledge that is now proving to be extraordinarily valuable.
“I kept hearing about the lack of resources for common personal protective equipment materials and that our healthcare professionals didn’t have these,” Ruiz-Hays said. “Later on that night, I talked to my wife and I said, ‘I think I need to get the machine out tomorrow.’”
After studying up on recommended mask materials, Ruiz-Hays purchased as many mask supplies as she could from her local Joann Fabrics, including over 50 yards of a cotton-poly blend known for its breathability and effectiveness at filtering out microscopic particles. Some nurses are now providing Ruiz-Hays with polypropylene halyard, a material that is used to wrap sterile utensils in medical facilities. An anesthesiology team in Florida is also repurposing this material for masks.
“Nurses have been sending me pictures of used masks that have been doused in chemicals sitting in a plastic bag, hoping that they’ve been sanitized,” she explained. “So what I’m making and what other people are making is washable and dryable.”
Ruiz-Hays says that the material she purchased will make about 1,000 additional masks.
“The first few were a little fumbly,” she said. “Then it was taking 15 to 20 minutes per mask; now it’s taking me about 5 minutes per mask. I’m now making about 50 masks a day.”
Ruiz-Hays began posting her completed work online and received a massive response. She then had the idea to connect other individuals that wanted to sew masks with healthcare professionals medical facilities that were accepting them. From this notion sprung a Facebook group that now has over several hundred members from across the nation and has been growing rapidly each day. It’s called Million Mask Challenge – We NEED YOU! In it, group members have been posting sewing tutorials and their completed work, as well as maintaining a running log of hospitals, facilities, and healthcare professionals across the country that are accepting homemade masks.
“If you have a machine, get it out!” said Ruiz-Hays. “I’m willing to have video chats with people to show you how simple this is. I have non sewers that are helping with logistics – just because you can’t sew doesn’t mean you can’t help!”
This mindset carries over into Ruiz-Hays’ plan for her business going forward.
“The biggest area of opportunity is entrepreneurs, because they’re hit the hardest,” she explained. “It shouldn’t be just Fortune 100 and 500 companies getting the access to these answers and resources to implement sustainability practices.”
In this time of uncertainty, Ruiz-Hays wants to keep her focus local.
“If I can show local business owners how to save on their costs, be operationally efficient, and be good for the planet, that’s great,” she said. “How can they reopen their shop? What can I do?”
Join our speakers as we discuss how to ensure emotional, physical and mental self-care as we embark on the new normal for professional and home life.
Featured speaker Taraji P. Henson, Nic Cober Johnson, Author and Business Strategist; Jenniffer González-Colón, Congresswoman of Puerto Rico and Dr. Sherry Blake, Therapist and Mental Health Expert, discuss this important topic on June 3, 2020, 1-3pm EDT.
Transitioning from military life back into civilian life is a challenge for any veteran. While there are many different approaches in choosing a career, one U.S. Navy Veteran decided that she would approach her career choice by following her passions.
Always having a love for fashion, Brittney Nicole decided to open her own clothing business, Coco’s Wardrobe, upon her retirement from the U.S. Navy. The New Orleans based boutique designs, manufactures, and sells women’s clothing that is meant to look as good as they feel, blending comfort with style. All of the clothing in Nicole’s shop has a women’s desire to feel confident and comfortable at the forefront of everything that is produced.
In addition, Nicole has also began selling uniquely designed face masks in response to the COVID-19 pandemic.
In February, India’s Supreme Court ruled in favor of equal rights in the country’s armed forces, ordering the government to grant permanent commission and command positions to women officers in consistent practice with men.
This landmark judgment means that all women will now be eligible for the same promotions, ranks, benefits and pensions as their male counterparts. While the court’s ruling does not permit women to serve in army combat units, like the infantry or artillery corps, they are now eligible to command entire battalions or run the intelligence department.
This change will allow women to serve a full tenure and earn a higher rank, with greater salary and leadership potential. Women have been inducted into the army through short service commissions, which only permit them to serve for 10 to 14 years.
“This change will lift up women – not just in the army but all girls across the country and the world,” said Lt. Col. Seema Singh to reporters after the court ruling as reported by CNN.
In the judgment, the Supreme Court indicated that it was time for change in India’s armed forces.
“The time has come for a realization that women officers in the army are not adjuncts to a male dominated establishment whose presence must be ‘tolerated’ within narrow confines,” the court said.
Study after study confirms that the gender wage gap in this country persists. According to PayScale, women earned 79 cents for every dollar earned by men in 2019 (“The State of the Gender Pay Gap,” 2020). Decades earlier, The New York Times reported that in 1980 women earned 70 cents for every dollar earned by men (“Women’s Roles vs. Social Norms,” 1986).
In nearly 40 years, the wage gap has only decreased by 9 cents! Sadly, it could take another 40 years to reach pay parity. The good news is you can change your personal earning power now.
Let’s pull back the curtain to share these ten insights that can help you negotiate like a pro:
Your gender matters. Babcock and Laschever’s famous 2003 study of graduating master’s degree students found 57 percent of the men negotiated their first job offers while only 7 percent of the women did. Despite many collective gains, women often find salary negotiations challenging on a personal level. Generations of limiting gender norms have shaped you and can influence how you handle job offers. Will you be “agreeable” even if it means settling for less than you’re worth? Be aware of this insidious legacy so you won’t be limited by it.
Don’t accept…yet. What’s the first thing you feel when you receive a job offer? Typically, it’s gratitude. By the time you’ve interviewed and showcased your myriad talents for a potential employer, you’ve often adopted a “please, pick me” mindset. If you finally get to an offer, it’s easy to ride that momentum (and relief!) to a fast “Yes, I accept,” especially if you’ve interviewed for several jobs without receiving an offer. Whatever you do, don’t accept…yet. With an offer in hand, the power shifts in your favor slightly, so press pause and assess the offer’s merits.
Don’t overshare. When it comes to job offers, companies historically used a candidate’s most recent salary as a baseline and added approximately 10–30 percent to make an offer. This approach keeps people who have been underpaid in the past underpaid even as they move into new, more senior roles. California is one of 17 states (and counting) that has enacted protections to address this problem by prohibiting companies from requesting salary history; instead, companies place a value on a position’s responsibilities and set the budget accordingly. Instead, ask what the budget for the role is and decide if it aligns with your expectations.
Negotiating can bridge the gender gap. Another significant finding of Babcock and Laschever’s study was that the women who did negotiate were able to increase their salaries by approximately the same percentage as the men who negotiated. This means that failing to ask for a higher initial offer is a key factor in their lower starting salaries. But don’t let the historical collective figures discourage you. You have the power to bridge the gap. As with the adage Closed mouths don’t get fed, you can learn exactly what they’re willing to pay if you open your mouth and ASK.
The first offer is rarely the best offer. If you’ve ever been a hiring manager, you know there’s almost always wiggle room on an offer. In fact, we’re so used to being countered that we often factor that into our offers. We might propose $190,000 to our final candidate, so that when s/he suggests that $210,000 will seal the deal, we can all feel good about compromising in the middle at $200,000. Companies typically set a target range for a role, but exceptions are pretty common. The policies vary, but there’s usually some flexibility. Someone in the hiring hierarchy has the power to shuffle their budget to give you a little more.
Know your value. There’s power in understanding your value to the companies where you interview as well as to the specific business unit/hiring manager you’ll support, since that’s usually who has to go to bat for your bigger offer. Get clear about how the company makes or saves money and be able to directly articulate how your skills fit into those equations. Bonus points if you can share specific examples of successful past efforts that demonstrate your expertise and quantify the business impact (e.g. reduced supplier spend by $1.5M, increased employee retention by 40 percent). Use a salary tool like PayScale, Glassdoor, Salary.com, or Indeed to calculate your desired salary. Adjust up or down for significant factors like supply/demand of your skillset, cost of living, a terrible commute (or lack of one), company benefits, culture/values, lifestyle (frequent travel, long hours).
Toss any baggage. Examine and release any emotional baggage you may be carrying from prior interviewing or work experiences, such as insecurities about being laid off or resentment about feeling underappreciated. This isn’t about invalidating your feelings; it’s about sidelining them so you can be effective in salary negotiations. You can’t afford to convey any hint of resentment, entitlement, or desperation. Work through any lingering feelings, get grounded, and approach your negotiations with a clear, confident state of mind and well-researched data.
Be the key. Most for-profit companies are constantly assessing how to grow, which basically means saving money or unlocking new revenue. If your expertise addresses one of these objectives, then you become the key that unlocks the solution. Do some research beforehand so you can precisely target companies that most need and value your key. For example, you wouldn’t try to sell steak knives to vegans. One way to figure out who needs you is think about what keeps a company’s leaders up at night. When you can solve that company’s problems, focus your sights on them. That’s how you can command top dollar during negotiations.
Get creative. There are many elements to a job offer, and salary is only one facet. If a balanced lifestyle is what you seek, think about asking for a remote working schedule or unlimited PTO. Companies have a range of creative perks, some of which might add more value than cash. These fringe benefits are not to be overlooked; it can be fun, like ordering from a restaurant’s secret menu. You can get creative in your asks but consider the cost and possible upside. For example, asking to leave early on Wednesdays for three months so you can complete your MBA will benefit the company and make you look smart.
Practice poise. Especially if you’re not an experienced negotiator, this process can be awkward or downright panic-inducing. It’s nerve-wracking for most people, so now is not the time to wing it. Practice out loud with someone you trust and keep practicing until you can convey your salary request with clarity, supporting data, and confidence without ego, apology, or entitlement.
Now you’ve got some tools for getting into the right mindset and making a sound business case for your ask. Be bold and remember that negotiating works most of the time (89% according to Inc. Magazine)!
Le Anne Harper leads the Diversity & Inclusion practice at Katalyst Group, a talent advisory firm that finds unicorns and purple squirrels for industry-leading companies like The Gap, Samsung, Nike, and Sony. She is a talent consultant and diversity evangelist who has spent 20 years helping companies transform and thrive by recruiting and cultivating the world’s best talent.
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