This Latina Started A Studio With Her Family And Became One Of NYC’s Top Trainers In The Process
LinkedIn

Samantha Ortiz started a business before even realizing she started a business. A couple of times a week, her sister and her sister’s best friend would find themselves in the Ortiz family living room getting ready to be led in a workout by Samantha. Thanks to social media and personal referrals,what started with just the three of them slowly grew into more structured classes — and this was the beginning of Triple Threat Bootcamp, or the Ortiz family business.

“I outgrew my parents’ living room,” explained Samantha Ortiz. “I had to start running bootcamp classes in public parks and [eventually] I rented a small studio on the 3rd floor of a building, but [even that] still didn’t feel like home to me. I had this image in my head of having a fitness studio designed with monkey bars, a slam wall, a view overlooking Brooklyn, equipment all around the room and a place where my clients could call home. A few months after renting the small studio, my family and I were driving up Flatbush Avenue in Brooklyn and as we stopped at a light, I looked up and saw a “for rent” sign. We called and the rest is history.”

Samantha’s mother, Aileen Ortiz, who now serves as President and CEO of TTB, never doubted the why behind her daughter’s decision because she related to it herself.

“I was motivated by the vision of seeing the three of us using our talents and skills to bring a healthy lifestyle to others,” shared Aileen. “My interest in healthy living began 26 years ago and I instilled that in my girls from a young age.”

The duo is rounded out by Christine Ortiz, Samantha’s sister and the studio’s Operation Manager and co-owner.

“We have always believed in health and wellness,” shared Christine Ortiz. “Combining fitness and nutrition was a no brainer once Samantha became a trainer. We wanted to impact more people in our community and be pioneers of female fitness entrepreneurship.”

With their mother at the helm, the studio has grown to be a staple in their Brooklyn neighborhood and has provided a platform for others to experience Samantha’s training style. This year, for a second year in a row, Classpass (the flexible fitness membership app) recognized Samantha as one of its top fitness instructors in New York City.

The recognition serves to underscore how Samantha’s mission behind TTB has simply been amplified as its grown.

“I was inspired to open Triple Threat Bootcamp because motivating others to be the best versions of themselves has always been my passion,” says Samantha Ortiz. “I felt like it was my mission to bring fitness and health to my community.”

Below Samantha shares more insight on what it has been like running a business with her mom and sister, what advice she has for other Latinas, and what she would do differently.

Vivian Nunez: What advice do you have for any Latinas who are looking to break into fitness and the business world?

Samantha Ortiz:I love to remind my fellow Latinas that anything is possible. Being Latina in the fitness industry and owning a fitness studio with your family (mom and sister) isn’t normal by any means but that’s what I love about it. You don’t have to follow the crowd, you can create your own lane. Don’t be afraid to go after what fuels your soul. Even if you don’t know everything, you will learn along the way. Life is about taking chances and learning from every experience. Last piece of advice, network. Go to events, reach out to people who are in your field of work. There’s nothing like being surrounded by like minded people.

Continue onto Forbes to read the complete article.

Ready for Business
LinkedIn
Christine Keith's Headshot

For some, working in the time of the Coronavirus meant putting the brakes on a fast-paced schedule to follow stay-at-home health orders in an effort to slow the spread of the virus. For others, relocating from the office to working from home meant shifting into overdrive to keep pace with a new normal.

Transportation executive Christine Keith knows what it’s like to live in the fast lane 24/7 while keeping a successful business going and sheltering in place.

Keith is the president of Elite Auto Network Corporation, an auto brokerage firm serving individual clients, public agencies and corporations. Keith’s husband, Todd, founded Elite as a college student in 1987. Keith saw an opportunity to expand Elite’s clientele with a niche market that other auto brokers had overlooked – businesses in need of fleet vehicles. She developed Elite’s commercial division, which handles the fleet vehicle requirements of private, local and state government agencies. Her accounts include Los Angeles Metropolitan Transportation Authority (LA Metro), Southern California Gas and the nationwide chain of Davey Tree Expert Company.

Elite Auto Network wasn’t Keith’s first time growing a business through identifying an unfilled market demand. Her father operated a 12-room health clinic in the Boyle Heights community of Los Angeles. Keith frequently accompanied her father to his clinic and later became a physician. The community’s need for affordable healthcare led Keith to expand her family practice into a free clinic. Eventually, the Los Angeles Mission, which had been renting a few of their rooms, offered to lease the entire clinic. Keith agreed and took some time off to learn the operations of her husband’s auto brokerage business. That was 11 years ago.

In March, as schools closed and the quarantine forced most offices to shut their doors, Keith prepared for her staff to work remotely. She readied packets with essential work documents, such as forms and reference guides, for employees to take home. She also issued everyone a desktop computer and had an internet technology professional to secure the system.
“I did all the things we needed to do so we can keep on moving forward remotely,” said Keith.

The mother of two children, ages 13 and 8, now works 12 hours a day and is the primary caretaker for her 93-year-old father. It may be counterintuitive, but Keith says she gets more done each day working from home, now that she has blocks of uninterrupted time.

“I’ve accomplished a lot more because I’m not so distracted with office meetings and people coming in and out asking questions,” said Keith. “So, I’ve been able to focus on things that I’ve wanted to get done.”
Although Keith is one of the lucky ones whose business increased during the pandemic, there are a few key elements that she says put her business in a position to prosper.

The right attitude.

Keith said there are always plenty of things to complain about, but staying grateful is her biggest motivator. She always believed that there were still deals to be made. “I’m a very determined person and it’s just in me to be positive all the way through any situation,” said Keith. “I really believed that our business would flourish and it has.”

Network and education.

When Keith started the commercial fleet division of Elite Auto Network, she didn’t know anything about doing contract work. She certified the business as a Woman Minority Business Enterprise (WMBE), Small Business Enterprise (SBE), Disadvantage Business Enterprise (DBE) and a Local Business Enterprise (LBE). She began going to seminars, conventions, chamber of commerce events, and joined the Southern California Minority Business Development Council. “I said I was going to learn everything I could about contracting and I did,” said Keith.

The first contract she landed was with Davey Tree Expert Company, a large nationwide landscaping company. They have a huge fleet in California and Elite Auto Network provided a lot of their vehicles.

Following-up on bids.

After being awarded a contract with Davey Tree Expert Company, Keith continued submitting bids for work with the State of California and Los Angeles County. If she was not awarded the contract, she immediately followed-up to receive feedback on her proposal. She advises other companies that want to be awarded contracts to do the same.

“Always ask ‘why?’ If you lose a bid, you can’t just walk away, because there’s going to be another opportunity and you have to make sure you don’t make the same mistake again.”

Information gained from lost bids enabled Keith to learn how to prepare proposals, what customers are looking for and what was important to them.

Being prepared.

Keith said it is important for your business to look professional to attract the right clients.

“Your website has to look professional and your business card should match your website and your capabilities statement. All of these things are a reflection of the company you want to portray,” she said.

Keith recommends spending the extra money to work with a graphic designer to create a signature brand. A well-rehearsed elevator pitch is also an essential business tool.

“You have to build that image because that’s how you’re going to attract people to do business with you.”

What COVID-19 Is Teaching Us About Employee Engagement
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Roxanne Martinez's Headshot

By Roxanne Martinez, Chief Human Resources Officer for DentaQuest

COVID-19 has touched every U.S. industry, business and employee in multiple ways. Some are dealing with tragic losses. Many are experiencing significant financial consequences. Nearly all are coming up with new strategic plans to face an uncertain future. Through it all, business leaders are looking for new ways to keep employees connected and engaged.

As a purpose-driven leader in oral health, DentaQuest places a high premium on employee engagement. We take pride in how we communicate with our teams and regularly measure engagement and employee well-being. And we are serious about the plans we develop to drive improvements to our processes and systems. Like many organizations, our executive team started the year with a clear set of ideas about work we would do in 2020 to improve our employee experience. Then, in mid-March, everything changed. The pandemic hit, threatening the health and well-being of our communities and creating a completely different experience for the vast majority of our employees.

So, what has COVID-19 taught us about employee engagement?

Communication Is Key

Our movement of all but a few essential employees to remote work settings revealed some outdated communication practices and gaps in our ability to quickly reach employees with important messages. But we were quick to address and remedy these problems. In less than 48 hours, we implemented a new texting service for emergency updates and office opening and closing notifications. We changed the cadence of our internal e-newsletter from weekly to daily, providing shorter, more frequent updates. We introduced bi-weekly virtual CEO Connect meetings to enable two-way communication between our employees and leaders. We also created an internal site to serve as the go-to place for company-wide news, local and national COVID-19 updates, public health regulations and technical support guides. We all got a lot more comfortable with Microsoft Teams. And then we measured. Through a series of six pulse surveys, 91 percent of employees told us that our efforts were helping them stay engaged and informed.

Flexibility Is Critical

While many may yearn for a return to business as usual, we understand that our ‘new normal’ will require ongoing adjustment, adaptation and learning. And we’re using input from our employees to drive and enable those changes. Our review of hundreds of surveys showed that employees needed more support with work-life balance. In response, we accelerated our Employee Assistance Program services, including new stress management offerings, and enabled managers to support their teams with more flexible schedules and work arrangements. When employees said they needed work-related items left behind in our offices, we orchestrated collections days so they could safely retrieve essential tools and supplies and be more comfortable and productive working from home. And we introduced new benefits, including identity theft protection services, discount buying programs, and even began offering pet insurance to better support the whole employee. As we begin planning for a future return to offices, we will again survey each employee on their preferences and will use their input to drive decisions. This will ensure that employees have a strong voice in their future work environments.

Managers Drive Engagement

We already understood the important role managers play in driving and improving employee engagement, but the business challenges created by COVID-19 required us to take an even closer look at how we support our managers so that they can effectively support their teams. Following each management team meeting, we distribute a toolkit that includes a summary of key take-aways and next steps to help managers take an active role in their team’s overall well-being. This is by no means a ground-breaking practice. Bringing more rigor to the process and the timing of distributions, however, is helping managers understand what they can expect and when. And this helps them more effectively manage through some of the new and unpredictable issues they are currently facing as part of a new remote workforce. Longer-term, we’re working to build new leadership capabilities for the remote workforce of the future.

As we continue to live and work through the pandemic, each of us is on a different track and schedule. Companies that are willing to rethink what they know about employee engagement and apply the lessons they learned from COVID-19 will be in a stronger position post pandemic. And their employees will recognize and remember the way they were supported during a global health crisis.

Kristin Malek: Redefining Supplier Diversity at CDW
LinkedIn
A woman leading a business meeting

As the senior manager of Supplier Diversity at CDW, Kristin Malek drives CDW’s strategies to achieve supplier diversity objectives. She is responsible for CDW’s $2+ billion annual Supplier Diversity spend initiatives. Kristin is the architect of the CDW’s diverse supply chain, which today is defined as more than 1100+ suppliers that serve the needs and offers solutions to CDW and their customers.

She is a member of the National Minority Supplier Diversity Council (NMSDC), Board Member of the Chicago Minority Supplier Diversity Council, Women’s Business Enterprise National Council, National LGBT Chamber of Commerce, National Veteran-Owned Business Association (NaVOBA) and TIG (Technology Industry Group), sharing her voice and best practices on inclusive business strategies.

 Under Kristin’s leadership at CDW; the supplier diversity program at CDW has been named a finalist for Corporation of the Year with NMSDC in 2018 and 2019. In 2019, the supplier diversity program was named the Best of the Best Supplier Diversity Programs for veteran-owned businesses.

 Earlier this year, Kristin was named one of Top 25 Women in Power Impacting Diversity. Under Kristin’s leadership, CDW was inducted into the prestigious Billion Dollar Roundtable in October.

Professional WOMAN’s Magazine (PWM) spoke with Malek about her career.

PWM: Describe a moment you felt like a Wonder Woman and made a difference.

Malek: To describe a moment in which I felt like a Wonder Woman is hard to define, as every day I hold myself to high levels of accountability, being available to my family, teams, customers, and friends, and live with integrity. To find a day in which I perhaps elevated myself and pushed myself out of my comfort zone presented itself this spring when the world was sheltered in place. I found myself being tasked to support my third-grader with learning from home and getting her through fractions, having the responsibility to be a special education teacher for my fifth-grader who while in school received 1:1 paraprofessional support and lost that when distance learning presented itself while leading the Supplier Diversity program at CDW. Many days, I felt it was an overreach for me, but staying true to asking for help, staying honest with my capabilities and being able to set boundaries maybe made me Wonder Woman for the day – title or no title, it’s OK to ask for help.

PWM: What values do women bring to the workforce?

Malek: Competitiveness, leadership, empathy, solution thought leadership, and perspective, but I think men bring the same things; the more we separate skills by gender the farther we get away from inclusion.

PWM: What are your tips to keep growing professionally?

Malek: Take opportunity of changes; changes create needs, and needs create opportunities. Embrace Change. Second, compete with yourself only.

PWM: What are some things you think women can do to advocate change in the workplace?

Malek: Advocate from a place of respect, authentic gratitude and confidence in your abilities.

PWM: What lessons have you learned that you would like to share with our readers?

Malek: My lesson that has come to be reoccurring is that courage doesn’t always roar but can be the quiet voice that says I will try again tomorrow.

Rihanna: PWM’s Wonder Woman of the Year
LinkedIn
rihanna posing at the Fashion Awards

By Samar Khoury

It’s difficult to describe Robyn Rihanna Fenty—better known as Rihanna—in one phrase, but two words sum her up perfectly: Wonder Woman.

She has created a $600 million fortune.

She’s the world’s richest female musician.

She was the third highest-paid female singer of 2019.

And she holds various titles: businesswoman, activist, philanthropist, and actress, to name just a few. Plus, she’s been honored with countless accolades throughout her career.

But Rihanna is anything but complacent.

In fact, the musician is more active than ever, advocating for equality, showing enormous support for the Black Lives Matter movement, providing relief during the COVID-19 pandemic, and launching her new skincare line.

Rihanna has left a mark, and it’s only going to get greater.

 

The Face of Activism

Following the tragic death of George Floyd, Rihanna was one of the first celebrities to speak out. The business mogul closed her online Fenty beauty, fashion, and lingerie stores on June 2 in honor of #BlackoutTuesday. “This is not a day off,” Rihanna said through Fenty’s Twitter page, “this is a day to reflect and find ways to make real change, this is a day to #PullUp.”

“We are not staying silent and we are not standing by,” she continued. “The fight against racial inequality, injustice, and straight up racism doesn’t stop with financial donations and words of support.”

Rihanna on stage singing
The Barbadian singer Rihanna during the ANTI World Tour hosted in Milan. (Photo by Francesco CastaldoArchivio Francesco CastaldoMondadori via Getty Images)

Rihanna also pledged, through her charity organization the Clara Lionel Foundation (CLF), that she’d donate funds to Black Lives Matter Greater NY and The Bail Project.

What’s more, the fashion icon’s 2019 viral tie-dye dress made a special comeback to support Black Lives Matter. Fashion label A Sai Ta specifically created the dress for the 32-year-old singer, which made numerous headlines. “No one else has this dress apart from me and Riri,” a post on the label’s Instagram page read. “We will be producing this iconic dress EXCLUSIVELY for 3 charities. Finally, you can also have this dress!!”

Standing by the Black Lives Matter movement is only scratching the surface of Rihanna’s efforts to make change.

Amid the pandemic, Rihanna made it a mission to lend a hand to those in need. In addition to donating $5 million to COVID-19 relief efforts through CLF, she gave away personal protection equipment to New York, which used to hold the highest number of coronavirus cases in the country.

“Protecting our frontline health workers and marginalized communities around the world requires getting ahead of it FAST,” her foundation’s site read. “The time to act is now.”

Rihanna has made such a difference that the National Association for the Advancement of Colored People (NAACP) presented her with the President’s Award during its 51st Image Awards on February 22 in Pasadena, California.

“From her business achievements through Fenty, to her tremendous record as an activist and philanthropist, Rihanna epitomizes the type of character, grace, and devotion to justice that we seek to highlight in our President’s Award.”

Rihanna receives he Harvard University Humanitarian of the Year Award on stage
CAMBRIDGE, MA – Rihanna receives the Harvard University Humanitarian of the Year Award from Dr. S. Allen Counter at Harvard University’s Sanders Theatre (Photo by Paul Marotta/Getty Images)

And devoted she has been.

“If there’s anything I’ve learned,” Rihanna said while accepting her award, “it’s that we can only fix this world together. We can’t do it divided…We can’t let the de-sensitivity seep in. The ‘If it’s your problem, then it’s not mine.’ ‘It’s a woman’s problem.’ ‘It’s a black people problem.’ ‘It’s a poor people problem.’”

The Queen of Philanthropy

Rihanna constantly aims to make the world a better place. Growing up, she often came across poor and needy children, inspiring her to give back.

Her commitment to charity work earned her Harvard’s humanitarian of the year in 2017.

In 2012, she founded CLF (named after her grandparents), a nonprofit organization committed to aiding underserved communities through health care and education.

“I feel strongly that all children everywhere should be afforded the opportunity of a quality education,” she says.

Through her annual Diamond Ball gala, Rihanna has been able to raise millions for the foundation. The Clara Lionel Foundation has since funded programs, including Children’s Orthopedic Center and the Mark Taper-Johnny Mercer Artists Program.

But it doesn’t end there.

The philanthropist is also an ambassador of her hometown, Barbados; the Global Partnership for Education; and the Global Citizen Project. She dedicates much of her time traveling and raising money for these roles.

As an ambassador of the Global Partnership for Education, Rihanna advocates for education for girls, gender equality, and those affected by war-ridden countries.

In 2016, she met with Prince Harry to celebrate the 50-year anniversary of Barbadian independence and spread awareness about AIDS.

And her donations to many charities are endless.

“My money is not for me; it’s always the thought that I can help someone else,” Rihanna says.

The Road to Stardom

Although we admire Rihanna’s philanthropy and activism, we can’t forget

Rihanna on stage in Barbados at an HIV event with Prince Harry
BRIDGETOWN, BARBADOS – (2nd L-R) Rihanna, Prince Harry and councillor Ministry of Health HIV Program Susette Neblett-Straughn talk on stage at the ‘Man Aware’ event held by the Barbados National HIV/AIDS Commission.(Photo by Chris Jackson – Pool/Getty Images)

how we first fell in love with the Barbadian beauty—her chart-topping hits.

Rhi-Rhi, as fans like to call her, has become the youngest solo artist to score 14 No. 1 singles on the Billboard Hot 100, has sold more than 54 million albums and 210 million tracks worldwide, and holds nine Grammy Awards.

Her top hits include “Diamonds,” “Umbrella,” “Work,” and much, much more.

Rihanna’s road to musical stardom is an inspiring one.

While she was growing up in Saint Michael, Barbados, her parents’ marital problems and dad’s battle with drug and alcohol addictions began to take a toll on the star. To cope, Rihanna turned to music, leading her create a musical trio with two of her classmates.

Her big break came in 2003 at age 15 when Rihanna and her bandmates were introduced to record producer Evan Rogers, who was vacationing in Barbados with his wife.

Rogers was immediately in awe. “The minute Rihanna walked into the room, it was like the other two girls didn’t exist,” he said to Entertainment Weekly.

At age 16, Rihanna moved to the US with Rogers and his wife, later being signed by Jay-Z to Def Jam Records.

From there, her career took off instantly, and she debuted her first single, “Pon de Replay.” The catchy hit made the top five in 15 countries and became a major U.S. club hit.

The popular single was included in her debut album, Music of the Sun. A year later, she released her sophomore album, A Girl Like Me—featuring No. 1 singles “SOS” and “Unfaithful.”

The rest is all history.

Rihanna’s eighth and most recent album, Anti, released in 2016, saw major success: She achieved her second consecutive No. 1 album with 166,000 first week sales.

Rihanna kisses Chase Sullivan, a child of Harvard professors, after receiving the Harvard Humanitarian of the Year Award in Cambridge, MA.

Although fans are anxiously awaiting new music, Rihanna assures them it will be worth the wait. Currently, the entrepreneur has been focusing on her new skincare line.

“I am always working on music, and when I am ready to put it out in the way that I feel fit, it’s gonna come out. And you’re not going to be disappointed when it happens,” the singer told Entertainment Tonight.

 

Thriving Businesswoman

In addition to hit albums, world tours, and movie roles—such as Home, Annie, and Ocean’s 8— Rihanna has built a beauty and fashion empire.

Her new skincare line, Fenty Skin, made its debut on July 31. People of all skin tones and types can enjoy products from the singer’s new venture. Sales have already skyrocketed.

But Rihanna has been shining in business for years. Her businesses include makeup line Fenty Beauty; Fenty, a Paris-based fashion house she created in partnership with luxury fashion group LVMH (Rihanna was the first woman and black woman to be added to the LVMH group); intimates collection Savage X Fenty; and now her new skincare line. She has also released 11 fragrances throughout the years.

It should come as no surprise that when Fenty Beauty launched in 2017, it took the world by storm. According to Forbes, the brand reported $100 million in sales in its first six weeks, reaching more than $550 million in its first year.

Rihanna’s goal was to create an inclusive makeup collection catered to people of all skin types—not just white women. So, when Fenty Beauty launched, 40 shades of foundation came along with it. This move paved the way for the beauty industry. Rihanna’s “Fenty Effect” set the precedent for foundation ranges to come.

Like her singing career, Rihanna’s love for makeup started in Barbados. She was intrigued by her mother’s lipstick and when she tried makeup for the first time, she never looked back, making it her choice for self-expression.

“Makeup is there for you to have fun with,” Rihanna says. “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”

Shining Bright Like a Diamond
Rihanna has been living in London for the past three years, focusing on her music, leading the fight for change, and continuing to be the musician we know and love.

As Rihanna’s whopping 85 million+ Instagram followers and slew of fans can attest, she’s not going anywhere.

But we can’t help but wonder: What change will she spark next?

The one characteristic that will make you an all-star according to science
LinkedIn
Smiling young African American businesswoman leaning on a table in her office

By Amy Stanton

A few years ago, an interesting study came out of Harvard Business Review titled “The Business Case for Curiosity.”

In the study, HBR reported how an increase in employee curiosity led to a dramatic increase in company-wide creativity; how curiosity leads to empathy, which leads to reduced conflict among team members; and how “Google identifies naturally curious people through interview questions such as these: ‘Have you ever found yourself unable to stop learning something you’ve never encountered before? Why? What kept you persistent?’”

And then a few weeks ago, I came across a piece on Medium titled “The 2-Word Trick That Makes Small Talk Interesting.”

What are the two words?

“I’m curious…” before asking a question.

Whether we realize it or not, curiosity is one of the most appealing qualities . . . in a friend, an employee, a boss, or a leader. Curiosity leads to improved problem-solving—in just about every capacity (logistically, emotionally, financially, etc.).

As the HBR study goes on to explain, “To assess curiosity, employers can also ask candidates about their interests outside of work. Reading books unrelated to one’s own field and exploring questions just for the sake of knowing the answers are indications of curiosity.”

I didn’t realize it at the time, but when I was starting my company, originally focused exclusively on female athletes and women’s sports, a number of people told me, “There’s no money in women’s sports.” And the reason I pressed on regardless was that I was curious. “Is that true? If it is true, why? And shouldn’t we change that?” Those questions and my curiosity started the Stanton & Company journey (thank goodness!).

And then a few years ago, when I decided I wanted to write a book about femininity, I was curious about my behaviors, feelings, and ideas—was I experiencing something unique, or were my feelings and human responses part of a larger societal reality? (The answer turned out to be the latter.)

Continue on to Fast Company to read the complete article.

How to Stay Focused When Working at Home
LinkedIn
woman working from home with child and dog nearby

 By Jennifer Parris

Regardless of where you work, there can be distractions. In office environments, water cooler chats and nearby conversations can disrupt focus. On the flip side, working at home can present challenges with structure and discipline.

If working from home is temporary due to the pandemic or even if you’re a seasoned remote worker, there’s a chance you’re having some difficulty staying focused and productive during these uncertain times. Don’t fret. Here are some tips to stay laser-focused when working from home.

Know Thyself

Some of us are morning larks, and some of us prefer a late start to the day. Regardless of your preferences, take some time to figure when you’re at your best. Betsy Andrews, Career Coach at FlexJobs, advises everyone, no matter where they work, to “learn which time(s) of day you are most productive and schedule the tasks that take the most focus during those times. Prioritization of tasks can be key.”

So, if you know you do your best work between 9:00 a.m. and 11:00 a.m., schedule your most “important” tasks during that time, and save the less taxing tasks for later in the day when you’re feeling less productive or focused.

Make a List

Lists may seem a little old school. But, keeping track of all your to-do’s will help you stay focused while working from home and also provide you with a starting point at the beginning of each day. That list will serve as a daily reminder of what has to get done.

FlexJobs Career Coach Toni Frana advises workers to “write your to-do list right before you end work for the day. This helps in two big ways: It provides closure to the current workday, allowing for an easy transition from your home office to life at home. And the next day, you can begin your day with a laser focus because you’ve already identified your tasks and goals for that day.”

Create a Home Office

In most cases, working remotely allows you to work from anywhere. And while this freedom is typically one of the benefits of a flexible job, setting up a home office is still highly recommended.

If your work-from-home arrangements are temporary and a full-on office isn’t realistic, try to create a dedicated workspace that allows you to focus while working from home.

Structure Your Day

Start with the time you know you’re the most productive and focused then establish your work hours around those times. That means setting and sticking to boundaries. This is critical to staying focused while working from home.

Let well-meaning family members and friends know that even though you’re home, you don’t have time for unlimited socializing. Instead, chat with them briefly during one of your breaks for a quick boost. And stay on schedule by truly working the hours you’ve dedicated to your job. For more advice, read up on how to talk to your friends and family about boundaries when you’re working at home.

While you’re working from home during the pandemic, you might have kids at home, too. Unfortunately, kids aren’t the best at respecting boundaries, even in the best of times. An age-appropriate conversation is a good place to start (‘I have to work’; ‘You have school or other activities to do’).

Limit Media Consumption

This is good advice for any time. It’s easy to get distracted by the constant influx of breaking news notifications, even on a slow news day. These days, though, it seems like something new is happening every few minutes.

Checking out what’s happened every time your phone beeps can divide your attention, making you a less productive worker. However, during the pandemic, these constant checks can also make you anxious, which, in turn, can make you lose focus on your work. To avoid these pitfalls (and maintain your mental well-being), try these tricks.

Set a Timer on Your Phone

While you are sitting at your desk, it can be tempting to pick up your phone—especially when it’s constantly pushing alerts at you.

To stop you from being distracted, set the timer on your phone for 90 minutes, turn off push notifications, and then put it out of sight.

Not only does the timer help structure your time, it is also a reminder that you’re not supposed to be looking at your phone.

Block Time-Wasting Sites

Now that you’ve blocked your phone don’t forget to block your browser, too. It’s tempting (and easy) to fritter the day away on your computer. So, use browser extensions to block yourself from social media, news sites, and anything else that will tempt you.

Just like on your phone, set a timer to unblock them during your breaks or after hours. Then, have them “re-block” those sites when it’s time to get to work.

Create a Calendar

If you don’t know what to focus on, how can you stay focused? Post a calendar in your home office so you can see what tasks you need to work on. The more organized this calendar is, the better.

Prioritize daily what work needs to get done for you to hit your deadlines and then write it down. You could use a whiteboard, a planner, or an online calendar.

The objective is to have a visual of what you need to focus on so that when your mind starts to wander, you see the list, and you get back to work.

Take Scheduled Breaks Often

Some people believe that every 90 minutes we need a break from our work. Staying focused while working from home can be tough because we don’t always the mental references that in-office workers have, like people leaving for lunch, grabbing coffee, etc. These breaks are just like you walking to the break room or stopping by someone’s office to chat.

Before your day starts, plan when you can take breaks based on your meeting calendar, workload, and priorities.

Stay Active

Physical activity is important, even if it’s just a quick walk. Lack of movement is not only bad for your body but also your mind, as it can cause your brain to become sluggish.

Frana says, “Don’t be afraid to schedule in a workout or some sort of movement in your day. This not only keeps us physically well but also allows for a mental refresh so we can maintain focus throughout our workday. This is hard to achieve when we don’t allow ourselves to take breaks to move during the day.”

So, take a brisk walk in the morning or walk the dog on your lunch break. Bad weather by you? Stream a workout for a quick 10-minute fitness boost, or even do some stretching. Your thoughts will become clearer, and it will help you to be more productive for the rest of the day.

Don’t Graze All Day

Just like you want to stay focused with your work productivity, you’ll also want to create boundaries with food intake. That said, you still have to eat. And, the advantage of working at home is that you can create your own fresh and healthy meals without relying solely on the microwave. Check out some of these simple and easy work-from-home meal ideas that even the most inexperienced home cooks can master.

Stay Focused, Stay Productive

You will get distracted from time to time, and that’s OK. Be easy on yourself. Staying focused while working from home can be a challenge, but with a little restructuring—and a little persistence—you can become more productive and effective. Incorporate these tips a little at a time, and you’ll see how much more you can get done during the day.

Source: flexjobs.com

Avoid These 11 Things When Giving Feedback to Employees
LinkedIn
woman on zoom meeting giving employee feedback to group

By Gina DeLapa

As a manager, you have the opportunity to inspire your team and bring out their best. One of the most powerful tools you have for this purpose may also be the one for which you received the least formal training: how to give constructive feedback—or how to give feedback, period.

Thankfully, it’s never too late to strengthen this skill. The more you practice, the better and more confident you will become. And you won’t have to wait years for your employees to notice and appreciate your efforts.

The first step is to make peace with the word “feedback.” Notice how often it has a negative tone. I have this theory that if feedback were always pleasant or helpful, we wouldn’t have to soften it with the word “constructive”—as in “Hey, can I give you some constructive feedback?”

Most people will head for the hills.

And while employee engagement also depends in part on positive feedback, it is not the realm where most managers and employees clash. So, let’s focus for now on how to turn the dreaded constructive feedback into an opportunity instead.

It starts with avoiding these 11 common pitfalls:

Pitfall #1: Escalating the conflict. Examples of how this happens: patronizing, digging up the past, or launching into a tirade. In the words of Groucho Marx, “If you speak when angry, you’ll make the best speech you’ll ever regret.”

Pitfall #2: Tearing down the person. If you want the best chance of being heard and respected, stay focused on the issue—that means no criticizing the employee or generalizing the issue to their entire worth or existence.

It’s the difference between “Why are you so unreliable?” and “Help me understand the no-show to yesterday’s meeting.” Notice how the latter approach invites dialogue and communicates “We’re on the same team” (even if you’re not happy with the no-show at the meeting).

Pitfall #3: Overfocusing on the problem. Instead, move the conversation as quickly as possible to the desired solution. What is the conduct or performance standard you need to see instead? To put it more simply, “Don’t correct, redirect.” You’ll save time and let your employee save face.

Pitfall #4: Making it public. Show respect by taking the feedback behind closed doors. In fact, the more serious or sensitive the feedback, the more it helps to give the other person a say. Example: “Monique, I need to speak with you today for about 15 minutes. Would you prefer to meet right before lunch or right after?” Now you’ve shown Monique some respect and dignity by allowing her to choose her preferred time. It also ensures she’ll be in the best frame of mind.

And if the meeting is held in your office, make sure to silence your phone and remove any other distractions. (I once sat in my pastor’s office and watched the blobby, undulating screensaver on the computer screen behind his head. I don’t have words for how awkward that was.)

Pitfall #5: Ignoring context. Compassionate leaders know that the company holiday party, the team golf outing, or the employee’s birthday are not the time to get into sticky subjects.

Pitfall #6: Implicating the whole group. Example: One person on the team has a performance issue. Rather than issuing a group statement, hoping someone will take the hint, an astute leader takes it up with the individual.

Pitfall #7: Procrastination. The sooner you address someone’s performance, the sooner they can correct it—and the less damage it will do to the rest of the team.

Pitfall #8: Disregarding their own role. Courageous leaders ask questions like “Did I set out clear expectations?” and “Have I done my part to set the employee up for success?”

Pitfall #9: Ambushing the person receiving it. For example, everyone knows a performance review is not the place to bring up a new issue. Yet it happens all too often. The best leaders make sure their feedback is timely. They don’t simply “save up” and share it once a year.

Pitfall #10: Vagueness. Before you sit someone down to address an issue, get clear on the behavior you need to see instead. Make sure the other person is clear on what’s expected. Wherever possible, collaborate on a mutually agreeable outcome.

Pitfall #11: Ignoring consequences. Look for ways to build in accountability. What results are expected and by when? How will you know if the results have been achieved? What happens if they aren’t? (Shout-out to my mother who always lovingly enforced consequences with her four offspring.)

Finally, when you’ve done your part, promise yourself you won’t internalize your employee’s response. If they react poorly at first, let them simply have their reaction. What counts is what they do with the feedback after they’ve had a chance to take it in.

This is yet another way to show your strength and compassion as a manager. When you deliver constructive feedback with respect, you will be regarded not only as a leader, but a strong leader who expects the best from her team and gets it.

Gina DeLapa is the owner of Thriving Cultures LLC, which helps companies transform their culture so employees engage. Sign up for her tips on leadership and company culture by visiting GinaDeLapa.com.

Andrea Garcia: Breaking the Gender Barrier to Accounting Success
LinkedIn
Andrea Garcia's headshot

By Mary Marshall

The sun-drenched skies, sculpted rock formations and Saguaro cactus of the high desert are part of the landscape that Andrea Garcia calls home. Garcia, a native of Phoenix, Arizona, is proud of her Hispanic heritage and feels fortunate to be able to crossover the language barrier from English to Spanish and collaborate in two languages as a bilingual accountant.

“So many people within the Hispanic community appreciate someone who can speak Spanish in everyday business interactions,” said Garcia. “Especially when it comes to tax accounting. It truly makes everyone feel comfortable and at home when you can convey the message in their own language.”

Garcia, an entrepreneur and founder of her own accounting firm AG Tax and Accounting as well as an accountant with Nahrwold Associates in Phoenix, received a wealth of opportunity that opened many doors for her as a Hispanic woman in a male-dominated profession like accounting.


“I landed a part-time administrative job with Nahrwold Associates, a small accounting firm, while still in college,” reminisced Garcia, 27. “The owner, Allen Nahrwold, noted my interest in business and finance. He became my mentor in the field of tax accounting. Many employees were part-time college students, such as me, who left the firm and moved on to other jobs. I ultimately stayed and learned the accounting business from the ground up. I have never found that being a woman or Hispanic has been an issue – if anything it has been an asset since I speak Spanish as well as English. That is an area where many young Hispanic women could find themselves in a career, and truly excel rapidly by being able to speak both languages.”

Now into several months of being a business owner, Garcia has discovered the freedom of creating her own business identity while remaining a Nahrwold employee.

“This is the best of both worlds,” said Garcia, “being able to work for myself and Nahrwold. I am building a great network based off referrals and additional business contacts provided by Nahrwold. It is amazing how the clients and referrals come when people discover you are starting a new business.”

When contemplating college following high school graduation, Garcia’s exemplary grades led to a wealth of scholarship opportunities including several that she received from the Accounting and Financial Women’s Alliance (AFWA), an educational and professional association for women in the field of finance and accounting, headquartered in Lexington, Kentucky. Garcia has since completed a master’s degree in accounting and plans to complete the two phases of the CPA exam by the end of the year.

“The AFWA scholarships were so beneficial to my college success,” said Garcia. “The whole organization has been a wonderful education and networking experience. I joined our local AFWA chapter (East Mesa and Phoenix Chapters) shortly after finishing college. Now I am the president of East Mesa and enjoying every minute of it. It is a great way to network, make friends in your profession, create revenue streams, and get involved in the community. I have also served for several years on the national AFWA Board of Directors, and that has been a wonderful experience.”

Garcia’s advice to young women interested in pursuing a profession as an accountant or in the field finance includes becoming an intern for valuable experience and finding a mentor to guide you down the career path of choice. She also believes that it is important to join a professional organization while still attending college, like the AFWA, that offers a student membership and scholarship opportunities.

“Working as an intern in a position is a wonderful chance to discover if accounting or finance is the career path you want to follow,” said Garcia. “It is even more beneficial to find a mentor to help you learn the ropes and give you advice along the way, help develop skills, and create your business acumen. It is also important to join a professional organization, like the AFWA, to develop soft skills, networking, and leadership skills. Women are underrepresented in the field of finance and accounting. There are so many opportunities available it just takes making yourself aware, willing to step out of your comfort zone and into a role where you can learn, lead, excel and grow in your business and interpersonal skills.”Toggle panel: Yoast SEO

Laid off? Make the Most of This Time Professionally
LinkedIn
woman on laptop working from home

Have you been laid off or furloughed during the pandemic? While your employment circumstances may feel ambiguous at this time, a number of sectors are adding jobs and anticipate continuing to expand hiring. And although a layoff is a challenge and a setback, you can find ways to grow professionally during this time.

Whether you will return to your prior workplace with new knowledge, or impress at your next job interview, consider using some of this time to prepare for what’s next in your career.

Try some of these ideas:

  • Stay in touch with your employer. Many businesses only planned temporary layoffs and plan to re-open, or to re-open with adjusted business operations.
  • Refresh your resume and social media profiles. If you don’t have a profile on any social media source, create one—but take care to optimize for maximum effect. If you already have a profile, increase your visibility by sharing links, along with your comments, to relevant articles in your field or other sources.
  • Connect with people who lead in your field. Find a professional or industry association that leads in your sector. Reach out to join, attend virtual events, and qualify to access their job leads, if available. You can also establish connections through social media.
  • Get local help. Find resources and check out the online job search and other skill-building workshops and virtual job clubs sponsored by your local American Job Center.
  • Join job search meetups. Sponsored by an individual or organization, meetups often offer online or virtual opportunities to connect, network with other professionals, and learn about a topic. Find meetups in your area by entering the search term “Job search meetup” in your browser.
  • Develop personal marketing tools. Create an online portfolio or website that speaks to your competence and achievement in your field. This could include writing samples, presentations, curriculum, case studies, project plans, drawings, or other items that help tell your story.
  • Learn what’s new in your field. Read blogs and books in your field to build current knowledge, terminology, new techniques or skills, etc.
  • Write an article. If you have a topic you have some expertise in, now may be the perfect opportunity to take the time to write a blog or article for publication. You can try publishing on social media (for instance, learn how to publish articles on LinkedIn), in professional association publications, or in community newsletters, local media, or blogs.
  • Take online training. There is an abundance of free online training resources available, covering a wide variety of topics from basic math and software skills to foreign languages and philosophy.

If you need help finding the right training for you, or need assistance in paying for training, reach out to an American Job Center. They can help you figure out whether your training is eligible for a Pell grant or whether you are eligible for training assistance through a training and employment program like WIOA or another grant.

Source: blog.careeronestop.org

8 Proven Video Interview Tips to Help You Succeed
LinkedIn
woman on virtual job interview looking confident

If you landed yourself a video interview, congratulations! You’re almost there. Now it’s time to prepare for success and brush up on video interview tips so you can get closer to landing the job.

More companies are conducting online interviews these days. That’s because it can be really efficient, for both the candidate and the company.

Although it’s easy to write off an online interview as the same as an in-person interview, there are subtle differences in which to prepare.

Tips for a Successful Video Interview

Preparation

Having a video interview does not mean you shouldn’t take it seriously. Treat it as if you were interviewing in person. You should thoroughly research the company, its industry, its products, and its achievements so you’re prepared to discuss them during your interview. Additionally, the Internet has made it incredibly simple to familiarize yourself with your interviewer before you meet them virtually—HR professionals are generally very active on LinkedIn, and a quick Google search will shed some light on who you’re meeting. Also remember to prepare some questions to ask of the interviewer yourself when the time comes.

Punctuality

For an in-person interview, it’s courteous to show up approximately ten minutes early. This tip also applies to video interviews, except it’s for more than just showing that you’re a punctual person. You want to be early to your online interview because it may take you a while to log on. For example, if the company uses a video conferencing software you’ve never used, it might take some time to download the application. You’ll want to make sure you do all this beforehand so that you’re ready to go at your interview time. Being late for the interview, no matter what the reason, is not a good way to start a successful online interview.

Technology

It would be a letdown if you found out that your microphone or webcam didn’t work right before your interview. When preparing for your video interview, there are three main components to test:

  • Audio settings: Do your speakers and microphone work? Make sure you are coming across clear and loud with no static.
  • Camera settings: Is it too dark? Too light? Too distracting in the background? It’s best to sit in front of solid colored wall with plenty of light. This way, the interviewer will focus on you and not the decor behind you.
  • Internet connection: This is often overlooked, but it may be wise to ensure you’re plugged in with an Ethernet cable for a hard connection. Video conferencing may take up a lot of bandwidth and a spotty Wi-Fi connection may cause an overly lagged session.

You’ll also want to familiarize yourself with the software being used for the interview. Zoom, HireVue, GoToMeeting, Skype, and Google Hangouts are some common platforms. Consider signing up for a free trial, watch tutorial videos, or do whatever you have to do to familiarize yourself with the tool.

Environment/Setting

Choose your location very carefully. Be wary of places like coffee shops or coworking spaces, because you’ll want to avoid the sounds of coffee grinders and other people in the background. You also don’t want to interview in a place where there’s a lot of visual distractions, either. Try to find an area with a plain wall to use as your backdrop, and make sure that your lighting isn’t creating a glare or shadow.

The ideal setting for a video interview is a secluded room in which you can shut out any distractions. Avoid being near windows against busy streets, and make sure children and pets are out of the house or being supervised to be sure you’ll have a distraction-free environment.

Speak Slowly and Clearly

When using technology for a video interview, there can be delays or the microphone may not pick up your voice well. To prevent this from happening, take your time when speaking and enunciate your words. This will make sure that your interviewer can hear and understand you

Listen Carefully

Keep your mind from drifting off and focus on listening when the interviewer speaks. Pay close attention to what the interviewer is saying. Sometimes when you’re on a video job interview, it’s easy to accidentally cut someone off due to audio delays or from not paying attention to nonverbal cues. To avoid this, listen carefully to the interviewer and wait a few seconds before speaking to avoid cutting in.

Attire

Attire is one of the most frequently overlooked video interview tips. Even though an online interview usually means the interviewer won’t see anything from the waist down, it doesn’t mean you should only dress up the upper half of your body.

You may need to stand up to grab something in the middle of the interview, which would reveal your mismatched bottoms. Avoid this risk and wear interview clothes from head to toe. View yourself through your webcam to make sure your outfit looks professional on camera as well.

Body Language

Your body language in a video interview can convey a lot of things about who you are as a person. You can present a positive image by ensuring you’re sitting up straight with good posture. Place both feet on the ground, and avoid doing things like slouching or holding your head up with your hand. And always try to keep your hands in your lap to avoid distracting gesturing or fiddling.

It’s also important to pay attention to where you’re looking. Looking at the interviewer’s face on your computer screen means you’re not actually looking into the camera and making eye contact. Instead, look into the camera as often as possible, especially when you’re speaking. This will give your interviewer the sense that you’re engaged and not distracted by what’s happening on your screen.

While it may seem like a lot to remember, these video interview tips can help you adjust to the intricacies of interacting with a remote team. By following these tips for video interviewing, you can help ensure that you’re fully prepared and able to make the best impression possible.

This article was provided by FlexJobs, a job searching and career service that connects job seekers to flexible and remote work opportunities.

Upcoming Events

  1. 2020 NAWBO National Women’s Business Conference
    September 21, 2020 - September 23, 2020

Upcoming Events

  1. 2020 NAWBO National Women’s Business Conference
    September 21, 2020 - September 23, 2020