Gabrielle Union: A Journey to Fulfillment
By Jovane Marie
Gabrielle Union found her way into the mainstream and straight to our hearts at the start of the new millennium with her breakout performance as the leader of the East Compton Clovers in Bring It On.
In the nearly two decades since then, the actress’ life has evolved to encompass a multitude of additional roles across a personal and professional spectrum—outspoken activist, best-selling author, fashion-forward designer, dedicated wife and, most importantly, doting mother.
Actress to Activist
Union’s influence emanates far beyond her on-screen portrayals. Proudly raised by her parents to have a world perspective, she supports a multitude of causes, from racial justice to ending violence against women, voting rights to eradicating poverty, and diversity to health initiatives.
Her tenacity in standing up and speaking her mind was cultivated through education and life experiences, both positive and negative. As a young black girl growing up in a predominantly white neighborhood, Union admits she wanted nothing more than to completely assimilate, letting racially tinged jokes and perspectives roll off her shoulders to avoid being seen as “other.”
Exposure to African-American studies while attending UCLA had a huge influence on Union’s mindset, highlighting the importance of calling out injustice and oppression and opening her perspective to a treasure trove of change-makers.
“Learning about those brilliant Black activists and authors encouraged me to have pride in myself and in my voice,” she said. “I realized that assimilation can be a path to becoming invisible and complacent. I’d rather be ‘other.’”
With the strength of those lessons at her back, and following a sexual assault that threatened to marginalize her even further, she began speaking her mind fearlessly and unapologetically, raising awareness about the issues that mattered to her—a characteristic that has endured in her day-to-day life.
“My goal is to use my platform to provide a sense of connectedness
for those who suffer in silence,” said the activist, who was appointed to former President Obama’s National Advisory Committee for Violence Against Women in 2010. “It’s been a journey and an evolving consciousness—not an easy process, but definitely worthwhile.”
She’s a Boss
As she’s solidified her place in the film and television industry, the America’s Got Talent judge has lent her efforts to establishing and growing her commercial empire, calling upon her down-to-earth persona and relatable personal brand to connect with fans and consumers.
In 2004, she became a brand ambassador for Neutrogena, a successful partnership that lasted for more than a decade.
In 2012, she partnered with Napa Valley-based winery JaM Cellars to develop a full-bodied Chardonnay cheekily named Vanilla Puddin.
In 2014, she became the first celebrity ambassador—and creative advisor—for nail beauty company SensatioNail.
And in 2017, her entrepreneurial spirit erupted with both the launch of Flawless by Gabrielle Union—a hair care line created specifically with black women in mind—and the announcement of her partnership with major consumer fashion brand New York & Company, where she serves as the face of the brand’s 7th Avenue Design Studio and launched an acclaimed namesake collection.
The Flawless brand was born through Union’s experiences with trying to care for her natural hair while working in the industry. More often than not, she lamented, the stylists on set would have no idea how to manage her textured mane, leading to damage and dismay.
When the opportunity came along to create a line of products that catered specifically to her hair care needs, she jumped at the chance, working with a team, including former Macadamia Beauty CEO Vince Davis, to produce a range of catered shampoos, conditioners, repair masks, oil treatments, edge control, and more. A common thread throughout the brand’s offering is the use of a group of key ingredients proven to promote healthy hair, including argan, marula, macadamia, coconut, and avocado oils, as well as pea protein.
“My goal with our Flawless products is to help women with textured hair create ever-changing looks without compromising the health of their favorite accessory—their hair,” Union said of the collection, which is sold online, in JCPenney Salons and at ULTA. “I just want them to have great hair days. Period.”
Union’s collaboration with New York & Company’s 7th Avenue Design Studio materialized to the star’s admitted surprise—she never expected to be courted by the popular retail chain to serve as a brand ambassador. Operating as a sub-brand and inspired by her character on series Being Mary Jane, the line features chic dresses, modern suiting, and versatile separates that “embody the career woman who needs easy, effortless, styles that are polished and on trend.”
“Mary Jane’s style reflects power, leadership, and risk taking,” she explained. “She wears classic styles, but with a twist, which is why I think she’d definitely shop at New York & Company.”
Beyond her ambassadorship, which features Union modeling fashions on the company’s website, in print and digital advertisements, and on social media, the actress has ventured into a “whole new game” with the launch of her namesake collection, featuring a wide range of fashionable choices, all reminiscent of the style icon’s eclectic taste.
“I wanted to offer on-trend fashions at affordable prices that flatter all body types—that’s the bottom line,” said Union, who was given free rein to design whatever she chooses and prides herself on being fully hands-on with the creative process.
Two years into her venture, the designer recently pulled from a new source of inspiration to drive her latest launch—five-month-old daughter Kaavia James Union Wade. The adorable all-inclusive capsule collection, entitled Kaavi James by Gabrielle Union, features an array of stylish dresses, T-shirts, jumpers, and onesies (many of them unisex!) in sizes 0–24 months, all within a $15–$45 range. In addition to serving as fashion muse, Kaavia (whose parents recently trademarked her name for future projects) serves major face in the campaign’s advertisements, posing alongside her mom with her hilarious signature “Shady Baby” expression.
Family First
When it comes to priorities, the multi-hyphenate talent makes it clear—nothing is more important than her family. Just check her social media (which is plastered with their faces). She married NBA star Dwayne Wade in 2014, in the process becoming stepmother to his three boys, Zaire, Zion, and Xavier.
After struggling with infertility due to a form of endometriosis, the couple turned to surrogacy, welcoming Kaavia in November 2018.
The new mother has been open and honest about her fertility struggles, believing there is healing in the knowledge that many couples face similar challenges as they try to conceive.
Union’s life today may seem like a fairytale, but it has required blood, sweat, tears, self-love, introspection, and a dogged determination to succeed to transform her life from then to now.
A Pre-Destined Path
Union embarked on her acting journey in the mid-90s, performing in a guest role capacity or as a supporting character for a number of popular sitcoms, including Family Matters, Moesha, 7th Heaven, and Sister, Sister.
Interestingly enough, she hadn’t grown up with stars in her eyes, dreaming Hollywood dreams. The driving force behind her foray into the acting world, she admits, was money to help pay for college.
“You want to know when I became serious about being an actress?
When I made money! It really wasn’t for the love of it, in the beginning,” said the star, who graduated from UCLA with a BA in Sociology. “My plan back then was to eventually go to law school, but pretty quickly, I realized I could make a living doing this. So, I recalibrated—and never looked back.”
She hit a double whammy in 2000, appearing in Love & Basketball (as superficial high school mean girl Shawnee Easton) and co-starring with Kirsten Dunst in Bring It On (as captain of the East Compton Clovers, Isis), both of which were extremely popular and have since become cult classics.
Her role in Bring It On held a great significance for Union—she credits it as one of the biggest boosts of her career—as it not only addressed the real issue of appropriation but also served as a catalyst for her to be conscious of the roles and narratives she agreed to portray on screen.
“It’s interesting, because I had wanted a part in another cheerleading movie that came out around the same time, but they didn’t pursue Black women for any of the roles. I couldn’t even get an audition,” she revealed. “In this movie, the very premise was about cultural appropriation and how the hard work of African Americans has been repackaged with blond hair and blue eyes. The social justice of it appealed to me.”
The role directly led to her casting in the ground-breaking medical drama City of Angels, which held the distinction as network television’s first medical drama with a predominantly African-American cast. The show, which ran for two seasons on CBS, featured a who’s who of eventual Black Hollywood royalty, including Blair Underwood, Viola Davis, Maya Rudolph, and Vivica A. Fox.
It was her portrayal of successful TV news anchor Mary Jane Paul on
BET network’s Being Mary Jane, however, that truly solidified Union’s superstar status and staying power. The award-winning series, which ran from 2013 to spring 2019 over the course of four seasons, followed the personal and professional life happenings of the broadcast journalist as she searches for “the puzzle pieces that she, and society, insist are missing from her life as a single Black woman.”
The show was an absolute homerun for BET (debuting as its highest-rated show and quickly becoming the network’s signature series) and was praised across the board for its complex characters, captivating storylines, and willingness to tackle powerful issues. African-American women across the world hailed the series as they saw themselves and their families reflected on a weekly basis.
For Union, participation in the project was a labor of love and her greatest creative decision, offering an opportunity for her to take a role she cared about, while playing an imperfect, complicated, messy character.
“I didn’t want to play a perfect character that was a fully wholesome role model who had all the right answers,” she said. “I’d never been challenged like this—I could be required to show a bunch of different colors within one scene. In many ways, we shared similar struggles and triumphs, loves and losses, and especially the penchant for epic reads. This role was one of the most gratifying of my life.”
Producing for the Future
Building on years of experience in front of the camera, in 2014 Union added to her repertoire by stepping behind the camera to produce, starting with the Lifetime original film With This Ring. In the years since, she has served as an executive producer on a number of projects, including last year’s Breaking In (for which she was awarded Breakthrough Producer of the Year at the CinemaCon Big Screen Achievement Awards) and Spectrum Originals first major original series LA’s Finest (a Bad Boys spin-off co-starring Jessica Alba).
She also launched her own production company, I’ll Have Another (named as a nod to her best-selling book, We’re Going to Need More Wine), signing a first look deal with Sony Pictures TV last year to develop broadcast, cable, and digital projects.
It is a responsibility Union doesn’t take lightly, as she realizes that she is one of but a handful of Black women who head their own production companies.
“As I’ve taken on new projects, I’ve become more aware of the lack of diversity behind the camera,” she noted. “It’s been proven that real inclusion actually makes dollars and cents, and Hollywood is starting to change, but we still need to increase the diversity of directors, executive producers and studio heads.”
The Road Ahead
With her family by her side, her career expanding, her businesses and partnerships blossoming, and her voice for social justice reverberating, Union is living life unapologetically and striving daily to reach her full potential.
“I’m just trying to think limitlessly and not put a cap on my dreams,” she said. “When you’re open like that, the world will take you all sorts of places you could have never imagined.”
It’s obvious that for this multi-tasking mama, the best is yet to come.
