Today, Sally Beauty Holdings announced all four brands selected for the 2020 Cultivate Cohort have been granted distribution. Customers will be able to purchase Peculiar Roots, UniQurl, and Pattie Yankee Products at select Sally Beauty stores, and online at SallyBeauty.com and CosmoProfBeauty.com In addition, True + Pure Texture will continue to be available online at SallyBeauty.com and CosmoProfBeauty.com. The Sally Beauty Holdings Cultivate program is designed to empower female-founded beauty brands and help bring their visions and business plans to life.
In addition, True + Pure Texture will continue to be available online at SallyBeauty.com and CosmoProfBeauty.com. The Sally Beauty Holdings Cultivate program is designed to empower female-founded beauty brands and help bring their visions and business plans to life.
Sally Beauty has a long history of supporting and launching female-founded businesses. It was the first national beauty retailer to distribute popular women-owned hair care brands like Made Beautiful and Mielle Organics. Providing widespread distribution of these brands from their earliest days helped accelerate their businesses into becoming some of the most well-known and loved hair care brands sold today. Continuing this legacy, Sally Beauty Holdings launched Cultivate – For Women by Women in 2018 as a business accelerator program to help female beauty entrepreneurs grow their businesses.
“We have always recognized a need for female entrepreneurs to have a platform to effectively expand their businesses,” said JC Johnson, Group Vice President, Digital Strategy and Innovation, Sally Beauty Holdings. “We are proud of the four incredible brands and are excited to be part of their journey. We look forward to partnering with many more emerging brands and female entrepreneurs in the future!”
This year’s finalists consisted of an inspiring and accomplished group of female founders. As part of the retailer’s commitment to invest in emerging brands, Sally Beauty Holdings chose to support all four deserving female founders because their products are unique and each fills a current gap in the market. Sally Beauty Holdings rewarded the Cultivate Cohort brands with business grants worth a combined total of $60,000 and exclusive access to a virtual 4-week retail readiness boot camp that culminated with a pitch presentation. During the virtual presentation, each brand received valuable feedback from key leaders such as Chief Executive Officer Chris Brickman, Chief Merchandising Officer Pam Kohn, Sally Beauty President John Goss, and Cosmo Prof President Mark Spinks. In addition to distribution, Sally Beauty will be putting Marketing support against all of the brands through its social, digital, e-commerce, and in-store channels, where applicable.
- UniQurl – Formulated for kinky curls, Registered Nurse Alexis Stanley developed UniQurl’s hair care line to serve a hair type that has traditionally lacked options. Each product is designed to maintain and nourish naturally kinky hair to reveal its unique curl patterns with gentle cleansers, powerful moisturizers, and silkening conditioning agents like Aloe Vera, Mint, Coconut, and Almond. Infused with natural and organic ingredients, UniQurl products melt away stubborn tangles with minimal effort while improving elasticity and shine.
- Peculiar Roots — Driven by their passion to see consumers with locs and natural hair receive the pampering and care they deserve, Carl and Tara Darnley set out to create Peculiar Roots. The buildup-free hair care collection conditions, cleanses, and moisturizes the hair and scalp with a flake-free formula.
- Pattie Yankee Products — Celebrity nail artist Pattie Yankee, one of the most sought-after nail experts in the industry, is taking DIY nails to the next level with her line of quick nail extension solutions. Inspire Nails are easy to apply and just as easy to remove without damaging the natural nail. The clear and natural nail extensions serve as a blank canvas suitable for any nail polish, gel polish, or nail art. Featuring a super-hold adhesive that requires no glue.
- True + Pure Texture – Celebrity stylist, natural hair expert, and salon owner, Pekela Riley, was inspired to create a line of products made for women of color from diverse backgrounds. She created a luxury collection of natural-looking hair extensions specifically designed to blend in with multicultural hair. True + Pure Texture ponytail and clip-ins are meticulously crafted to develop beautiful, natural hair textures that blend kinks, coils, curls, and waves.
Click here to read the full article on CISION PR Newswire