The 21 hottest women-founded startups to watch in 2017
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African american businesswoman sitting in office

There has never been a better time to be a woman in the startup world.

There’s no denying we have a long way to go. After all, venture capital firms are made up of mostly men, and some continue to suggest that women aren’t cut out for the tech world at all. And way more VC money is offered to male founders than women.

But more and more women are building multimillion-dollar startups, and venture firms like Forerunner Ventures, BBG Ventures, and Female Founders Fund all focus on companies founded by women.

It’s paying off. 2016 saw female founders launch innovative companies and raise millions to help them grow, while startups in their second or third year of life began gaining ground.

And 2017 will likely be even bigger. Here are some of the most exciting women-run companies to keep an eye on in the coming year.

Parachute wants to make a comfy night’s sleep affordable.

What is it: Parachute is changing how you buy one thing you use every day: your sheets. It produces high-quality bedding from a factory in Italy and then sells it through its website and one store at its headquarters in Venice Beach, California. Parachute bedding has gained a bit of a cult following, and now co-living startups are even advertising that they have Parachute sheets.

Every time a customer buys a set of its Venice line, the company donates a mosquito net to help kids in Africa sleep safer.

Founded: 2014 by Ariel Kaye

Funding: $10.3 million from Upfront Ventures, Joanne Wilson, QueensBridge Venture Partners, and Structure Partners, among others.


Laurel & Wolf connects interior designers with people who want to give their homes an affordable makeover.

Laurel & Wolf connects interior designers with people who want to give their homes an affordable makeover.

What is it: Laurel & Wolf wants to take advantage of a Pinterest-obsessed generation and make it easy and affordable to design your dream home. People searching for a new look can take a survey about their style, upload pictures and information about the space, and post their project. Typically, three to five designers respond with their ideas, so you don’t have to settle on one from the start.

Founded: 2014 by Leura Fine and Brandon Kleinman

Funding: $26.6 million from Benchmark, Charles River Ventures, Tim Draper, and others.


Maven lets you video chat with doctors.

Maven lets you video chat with doctors.

What is it: Maven is a women’s health app that connects you with doctors via video chat, allowing you to ask questions, receive advice, and get prescriptions. Maven was founded by Kate Ryder, who came up with the idea for the app when she was working at a venture capital fund in London. Ryder noticed that her friends were getting pregnant and receiving a lot of misinformation or having trouble finding the right doctor.

Users can connect with doctors, nurse practitioners, and mental health experts through the app.

Founded: 2014 by Kate Ryder

Funding: $4.5 million from Female Founders Fund, Grand Central Tech, BoxGroup, and others.

Read the complete list of start ups on Business Insider.

Successful Pet Butler ‘Entre-manures’ Showcase Franchisor’s Strong Potential for Growth
LinkedIn
Rebecca Stewart stands outside in front of her Pet Butler work vehicle

(ATLANTA, Georgia)-Rebecca Stewart was home one night watching “The Big Idea with Donny Deutsch,” a former CNBC show that highlighted American business success stories. This particular episode featured Pet Butler, which provided “poo-fessional” pet-waste cleanup and removal services to residential and commercial customers. “Why didn’t I think of that?” thought Stewart, who came from a family of entrepreneurs and was in need of a change from her job in Corporate America.

            That was more than a decade ago and in 2008, Stewart did, indeed, become Pet Butler’s first franchisee in Georgia. In 2017, Spring-Green Enterprises (SGE) acquired the brand and it has been reinvesting in its marketing, technology and operational support systems, culminating in a modernized model designed to deliver a profitable, recurring-revenue business that caters to pets and their people.

Pet Butler is positioned for nationwide growth, especially in the Atlanta market, where Stewart serves clients in DeKalb and Fulton counties and Vinings in Cobb County. She has been one of Pet Butler’s top-performing franchisees ever since she left behind her 22-year career as a systems programmer analyst in 2006 before opening her Pet Butler franchise two years later. Working hard to build a new business was never an issue, given the history of entrepreneurism in the Stewart family and the skills and values learned growing up in a small town. “We work hard for ourselves and that’s earned us loyalty and respect in our community,” Stewart said. “I left IT because I wanted to be my own boss and create my own hours. In IT I was meticulous and that translated well to pet-waste removal. We are very attentive to the clients we serve and pride ourselves on our customer service.”

Pet Butler offers large, protected territories that foster scalable growth, which has helped make the brand No. 1 in the “No. 2” business for thousands of clients across North America. Roughly 85 million U.S. families, or 67 percent of households, own a pet, according to the 2019-2020 National Pet Owners Survey conducted by the American Pet Products Association (APPA). In the U.S., pets include 90 million dogs and 94 million cats. In 2018, pet services accounted for $72.56 billion spent and was estimated to grow to $75.38 billion in 2019.

Stewart’s team provides pet-waste cleanup services to private residences, parks and multi-family properties of all kinds. Pet Butler also offers cat litter box swaps/cleanouts, onsite empty-clean-refill or sift out-top off cleanouts, as well as installation and service of commercial pet-waste stations. Pet Butler follows preventive safety measures during the novel coronavirus pandemic that include wearing personal protective equipment, sanitizing vehicles between jobs and practicing social distancing. “Pet owners have become very aware of the services we provide and appreciate the convenience that Pet Butler provides,” Stewart said. “We are seen as more of a necessity than a luxury.”

About Pet Butler

Pet Butler Franchise was acquired in 2017 by Spring-Green Enterprises, the parent company of +43 years old Spring-Green Lawn Care and SGE Marketing Services. They currently have 30 franchisees located in 26 states with long term plans to open 60 more within the next 5 years. Pet Butler provides an opportunity for pet lovers to turn their passion for pets into a business. To learn more about how Pet Butler serves pets and their people, visit www.petbutler.com and connect on Facebook and LinkedIn. To inquire about a franchise call 844-777-8608 or go to www.petbutlerfranchise.com

Job Interviews are Going Virtual, Here’s What You Need to Know
LinkedIn
Young latin woman on a virtual job interview

As businesses prepare to open their doors again, the hiring process has begun. Nearly forty million Americans lost their jobs from the consequences of the COVID-19 pandemic, which means that many of those people will be searching for work and participating in job interviews.

But, as we are still adhering to some social distancing rules, many of these interviews are likely to occur via video call.

Interviewing virtually is an unfamiliar territory, but having a successful, meaningful virtual interview is definitely possible.

Here are the best tips for having the most successful interview on a virtual platform.

  • Presentation
  • As you would for an in-person interview, you want to look presentable. While this means wearing an interview-appropriate outfit, you want to make sure that your background and camera angle are also presentable. Make sure your background is clean, containing as little distractions as possible, and that your computer’s camera is catching the best angle of yourself. This will allow the interviewer to see the best version of yourself while bringing their full attention to what you are saying and not to what else is happening in your environment.

  • Make Eye Contact
  • As you would in a physical job interview, you want to make eye contact with the interviewer. It can be difficult not to look at your own reflection in the video call and worry about how you look to the other party, but remember to look into the computer’s camera to show the interviewer that you are paying attention to what they are saying and are really listening.

  • Remember the Lag
  • Unfortunately, video calls are known to lag and glitch. Neither party is at fault, but be aware of these inconveniences. Talking over the interviewer, accidentally interrupting, audio cutouts, and temporary freezes are bound to happen, so speak slowly and talk only when necessary to avoid these possible interview mishaps.

  • Use Your Resources
  • Virtual interviews allow for better access to virtual resources. Keeping interview notes on your screen and using screen share to give examples of your work will help you to remember your best selling points and show your interviewer what you are capable of.

This black-owned business defied the odds of COVID-19
LinkedIn

When the COVID-19 pandemic first hit the United States, business owner Shontay Lundy refused to let her company suffer the economic devastations that could come.

Lundy owns a small sunscreen company called Black Girl Sunscreen, which is run by five people. Now, as businesses begin to open back up in the United States, Lundy has successfully secured a million-dollar investment from a private female funding source.

Lundy founded Black Girl Sunscreen in 2016 when she decided that the world needed a sunscreen that specifically catered to women of color. The sunscreen uses all-natural ingredients, avoids harmful chemicals and is made to apply without streaking. The company has accumulated much success since it opened in 2016, but Lundy knew the company had to improve their strategy in the face of a pandemic, as businesses owned by women of color are given very little funding.

The Black Girl Sunscreen team decided that the best way to keep business afloat was to boost the company’s social media presence and marketing strategy, working overtime to accomplish their goals. Since this improvement, Black Girl Sunscreen received a tremendous boost in online sales, persuading them to release a new product in the near future.

The sunscreen company’s marketing campaign for an inclusive sunscreen has also earned Black Girl Sunscreen a full-time spot on Target’s shelves in 200 locations, the only indie product to be carried at all times by the chain. The company currently sells an SPF 30 sunscreen and an SPF 50 sunscreen for children.

LGBTBEs Pivot Their Business Models in a Time of Need
LinkedIn
Woman using antibacterial hand sanitizer, closeupn using antibacterial hand sanitizer, closeup

By Sarah Jester and Kaela Roeder

As the spread of coronavirus increases, bottles of hand sanitizer and other cleaning supplies have rapidly disappeared off the shelves of grocery stores and pharmacies in nearly every state. Thankfully, a local D.C. distillery has come up with an innovative solution to combat this problem. Certified LGBTBE® Republic Restoratives Distillery has begun making and packaging bottles of hand cleaner to be distributed for free to D.C. residents who purchase alcohol for delivery.  This is the story of yet another innovative, compassionate Certified LGBTBE® using their expertise to help others in a time of need.

“We’re facing such an incredibly devastating time ahead that anything we can do to change the dynamic for us and for other members of the D.C. food and beverage community, we’re doing,” owner Pia Carusone told the Washingtonian.

Republic Restoratives is one of the only self-distributing distilleries in D.C., which certainly comes in handy during a time when social distancing is necessary for the health of the public. Now, each time your order is delivered to your doorstep by a Republic Restoratives team member, a bottle of their hand cleaner is included. You can place an order for alcohol delivery any day of the week on Republic Restoratives’ website.

Recently, Republic Restoratives was commissioned by the D.C. government to produce thousands of gallons of hand sanitizer that will be given directly to first responders and other essential workers that are most at risk. Here, D.C. is setting an important precedent by turning to small businesses in times of need.

Outlier Automation LLC owners
Outlier Automation LLC owners

Outlier Automation LLC is an industrial automation integrator in themanufacturing space which is in the process of obtaining its certification from NGLCC.

The company provides a variety of engineering services, including programming automated machines that fill pharmaceutical vials, irrigate farms, or run processes for creating plastics. Outlier Automation also works with industrial customers to add equipment to their facility that makes their workers safer while performing product assembly.

Now, the company is providing assistance during the COVID-19 pandemic by producing hand sanitizer.

“We’ve been proud to lend our skillset to produce such a large volume of hand sanitizer in a short amount of time and with a completely grassroots effort,” said Brooks-Zak.

Outlier logoOutlier Automation joined a group of engineers and business owners to produce hand sanitizer through a group called COVID-19 Response LLC. Sandymount, a colleague of theirs, owns a beer processing company that had the idea to use their facility to blend and supply hand sanitizer to help meet the sudden demand.

“He was looking for others to help out, and we at Outlier had been thinking of ways to help in this pandemic, so we were excited to join the effort,” Brooks-Zak said.

The team quickly realized that the volume of supplies needed was much greater than initially anticipated. Outlier Automation heard not only from grocery stores, but from hospitals, police departments, and other first responders who were in critical need of hand sanitizer.

“Our intention behind the project has always been to help our communities, so we agreed that when the pandemic dies down, we will dissolve the LLC and donate profits to charities involved in economic rebuilding efforts,” said Brooks-Zak.

If you’d like to work with Outlier Automation, reach out to info@outlierautomation.org. If you are in need of hand sanitizer, following the FDA-approved recipe, the company can put you in touch with their distributor.

Meet the Woman Behind Space X, President and Engineer Gwynne Shotwell
LinkedIn
Gwynne Shotwell smiling for the camera

This past weekend, the United States made history when Elon Musk’s SpaceX launched the Dragon Crew capsule into space, the first U.S. mission from U.S. soil since 2011. SpaceX is primarily associated with Musk, as he was the founder of the company, but many people don’t know about the company’s president and chief operating officer, Gwynne Shotwell.

Now responsible for SpaceX’s operations and growth, Shotwell has been working with SpaceX since the company was founded in 2002 and was immediately put on the board of directors. She earned her bachelor’s and master’s degree in Mechanical Engineering and Applied Mathematics from Northwestern University and previously worked with The Aerospace Corporation and Microcosm Inc. in El Segundo, California. Wanting to apply her skills in engineering in a hands-on environment, Shotwell worked with The Aerospace Corporation in military space research, technical work, spacecraft design and thermal analysis. She spent much of her time specifically studying small spacecraft design and how to navigate such a spacecraft in and out of the cosmos. She later went on to work Microcosm Inc, a rocket building company, where she oversaw business development.

Having both the skills and knowing the ins and outs of spacecraft and business, Shotwell’s expertise at SpaceX still stands. Under her supervision, SpaceX has launched five billion dollars’ worth of crafts with the Falcon vehicle family and has now become the first privately owned business to send astronauts into space. Additionally, Shotwell recently became a member on the board of directors for Polaris, an automotive vehicle manufacturing company, and serves in many STEM-related programs. Her work in these areas have earned her several awards, including a spot in the 2012 Women in Technology Hall of Fame and as one of Forbes’ Magazine’s Top 50 Women in Tech.

Through all of her successes, it seems as if Shotwell has more large-scale accomplishments to come. As part of a multi-billion dollar deal with NASA, SpaceX will continue to work on a transportation system to take the first humans to Mars.

Million Mask Challenge: How a Certified LGBTBE Owner is Saving Lives
LinkedIn
two rows of blue COVID-19 precautionary masks

By Sarah Jester

Change does not occur on its own. For progress to be made, a changemaker must step forward and take action. That is precisely what Certified LGBT Business Enterprise® owner Andrea Ruiz-Hays has done throughout her career, both in the environmental sustainability space and now even more so in an effort to save lives during the COVID-19 pandemic.

Ruiz-Hays has two decades of executive leadership experience at Walt Disney World Resort, where she pioneered sustainability efforts. Following her departure, she realized that she still had more to give to those around her.

“I personally have been passionate about our environment since I was a young child,” she said. “I had that longing to want to help communities not only set targets but help them implement them in that space. Let’s do what’s good for your business and for the environment.”

Out of this longing grew Eco Strategies Group, a Certified LGBTBE® sustainability consulting firm. Through her firm, Ruiz-Hays consults for corporations, organizations, and entrepreneurs to help them virtually outline and implement sustainability strategies and plans.

In recent weeks, businesses across the nation like Ruiz-Hays’ have seen operations grind to a halt with the growing spread of COVID-19. Yet, she has found a significant way to continue to make change in the world – one that could save lives.

“I saw an interview online with the CFO of a hospital who was showing how to make cloth masks because they were admitting that they were low on supplies,” she explained. “I thought to myself, ‘My gosh, I could do this!’”

Before last year, Ruiz-Hays had not touched a sewing machine since she was in middle school. This past fall, she happened to see that her local library, the downtown Orlando branch of the Orange County Public Library, was offering a free class that promised to teach participants how to sew Harry Potter robes. Two completed robes later, she had armed herself with knowledge that is now proving to be extraordinarily valuable.

Andrea Ruiz-Hays headshot
Andrea Ruiz-Hays

“I kept hearing about the lack of resources for common personal protective equipment materials and that our healthcare professionals didn’t have these,” Ruiz-Hays said. “Later on that night, I talked to my wife and I said, ‘I think I need to get the machine out tomorrow.’”

After studying up on recommended mask materials, Ruiz-Hays purchased as many mask supplies as she could from her local Joann Fabrics, including over 50 yards of a cotton-poly blend known for its breathability and effectiveness at filtering out microscopic particles. Some nurses are now providing Ruiz-Hays with polypropylene halyard, a material that is used to wrap sterile utensils in medical facilities. An anesthesiology team in Florida is also repurposing this material for masks.

“Nurses have been sending me pictures of used masks that have been doused in chemicals sitting in a plastic bag, hoping that they’ve been sanitized,” she explained. “So what I’m making and what other people are making is washable and dryable.”

Ruiz-Hays says that the material she purchased will make about 1,000 additional masks.

“The first few were a little fumbly,” she said. “Then it was taking 15 to 20 minutes per mask; now it’s taking me about 5 minutes per mask. I’m now making about 50 masks a day.”

Ruiz-Hays began posting her completed work online and received a massive response. She then had the idea to connect other individuals that wanted to sew masks with healthcare professionals medical facilities that were accepting them. From this notion sprung a Facebook group that now has over several hundred members from across the nation and has been growing rapidly each day. It’s called Million Mask Challenge – We NEED YOU! In it, group members have been posting sewing tutorials and their completed work, as well as maintaining a running log of hospitals, facilities, and healthcare professionals across the country that are accepting homemade masks.

“If you have a machine, get it out!” said Ruiz-Hays. “I’m willing to have video chats with people to show you how simple this is. I have non sewers that are helping with logistics – just because you can’t sew doesn’t mean you can’t help!”

This mindset carries over into Ruiz-Hays’ plan for her business going forward.

“The biggest area of opportunity is entrepreneurs, because they’re hit the hardest,” she explained. “It shouldn’t be just Fortune 100 and 500 companies getting the access to these answers and resources to implement sustainability practices.”

In this time of uncertainty, Ruiz-Hays wants to keep her focus local.

“If I can show local business owners how to save on their costs, be operationally efficient, and be good for the planet, that’s great,” she said. “How can they reopen their shop? What can I do?”

What can YOU do? Check out the Million Mask Challenge to find out.  And for additional ways to help you, your business, and the LGBT community during this time, visit the NGLCC COVID-19 Resource Hub for the LGBT Business Community.

The Mental, Emotional, and Physical Comeback for Women in Business
LinkedIn
MBDA promo poster featuring Taraji P. Henson as the featured speaker

Join our speakers as we discuss how to ensure emotional, physical and mental self-care as we embark on the new normal for professional and home life.

Featured speaker Taraji P. Henson, Nic Cober Johnson, Author and Business Strategist; Jenniffer González-Colón, Congresswoman of Puerto Rico and Dr. Sherry Blake, Therapist and Mental Health Expert, discuss this important topic on June 3, 2020, 1-3pm EDT.

Get the details and how to register here.

Working from Home? Here Are Some Tips
LinkedIn
woman close up of hands on keyboard with cofeee and pen and paper on desk

Most advice about how to make working from home actually work focuses on the practical: The right office space. The right desk. The ergonomically perfect chair. The right software, the right messaging platform, the right apps…all the “stuff” you need to make remote work actually work.

Yet, ask most people who made the transition to working from home what they struggled with most – and continue to struggle with—and they will list things like staying motivated, managing their time wisely, avoiding distractions and staying on task—none of which has anything to do with “stuff.”

When I first started working from home, I instinctively replicated my old office environment. I bought a big desk. Nice credenza. Conference table. Large filing cabinet. Fancy chair. A cool land-line phone. To paraphrase the eminently quotable Chris Rock, that’s what I was accustomed to.

So, I assumed that’s what I needed.

But none of those things made me efficient, much less effective. I missed the “structure” of the workplace, the natural rhythm of a workday that, even though I was in charge, was still only partly under my control.

So, more often than I like to admit, I sometimes drifted. I was easily distracted. I was easily bored. I missed the structure. I missed the sense of urgency that the presence of other people helps foster.

Then I took a step back and thought about my most productive days. Not just the days I got a lot of things done, but the days I also got a lot of the right things done.

They all had one thing in common: A mission. An outcome, a deliverable—something tangible that created a real sense of purpose.

If you’re struggling to work as effectively from home—or if your employees are struggling to work as effectively from home—shift from focusing on tasks to focusing on outcomes. (Don’t worry; tasks are the foundation of outcomes.)

Before you end your workday, list what you need to get done tomorrow and determine the single most important thing you need to get done tomorrow.

Then, before you step away, set up your workspace (which, if like mine, is simply your computer desktop) so you can hit the ground running the next day. Have the reports you need open. Have the notes you need handy. Make sure the questions you need answered already have answers.

Then sit down and dive in.

And commit to completing everything you need to get done. Allowing yourself to give in to excuses, rationalizations, etc. is a slippery slope—and becomes a habit extremely hard to break.

But will be less of a problem when you get your most important task done right away. Starting your day with a productive bang naturally creates the momentum and motivation you need to move on to whatever is next on the day’s outcome list.

And the next. And the next.

Because completing a task is fine, but achieving an important outcome is satisfying, fulfilling, and motivating.

So never forget: What matters is what you accomplish from wherever you work. Success has nothing to do with your desk, or your chair, or your office space. (Today, my “office” is my backpack and my computer and wherever I feel like sitting.)

Success is all about what you achieve, and achievement always starts with knowing what you want to accomplish. And more importantly, why.

Jeff Haden is a keynote speaker, ghostwriter, LinkedIn Influencer, contributing editor to Inc., and the author of The Motivation Myth: How High Achievers Really Set Themselves Up to Win.

Source: Owl Labs

Meet Brittney Nicole: Navy Veteran Turned Fashion Entrepreneur
LinkedIn
A clothes rack with women's coats hanging on it

Transitioning from military life back into civilian life is a challenge for any veteran. While there are many different approaches in choosing a career, one U.S. Navy Veteran decided that she would approach her career choice by following her passions.

Always having a love for fashion, Brittney Nicole decided to open her own clothing business, Coco’s Wardrobe, upon her retirement from the U.S. Navy.  The New Orleans based boutique designs, manufactures, and sells women’s clothing that is meant to look as good as they feel, blending comfort with style. All of the clothing in Nicole’s shop has a women’s desire to feel confident and comfortable at the forefront of everything that is produced.

In addition, Nicole has also began selling uniquely designed face masks in response to the COVID-19 pandemic.

Negotiate Like a Pro
LinkedIn

By Le Anne Harper

Study after study confirms that the gender wage gap in this country persists. According to PayScale, women earned 79 cents for every dollar earned by men in 2019 (“The State of the Gender Pay Gap,” 2020). Decades earlier, The New York Times reported that in 1980 women earned 70 cents for every dollar earned by men (“Women’s Roles vs. Social Norms,” 1986).

In nearly 40 years, the wage gap has only decreased by 9 cents! Sadly, it could take another 40 years to reach pay parity. The good news is you can change your personal earning power now.

Let’s pull back the curtain to share these ten insights that can help you negotiate like a pro:

  1. Your gender matters. Babcock and Laschever’s famous 2003 study of graduating master’s degree students found 57 percent of the men negotiated their first job offers while only 7 percent of the women did. Despite many collective gains, women often find salary negotiations challenging on a personal level. Generations of limiting gender norms have shaped you and can influence how you handle job offers. Will you be “agreeable” even if it means settling for less than you’re worth? Be aware of this insidious legacy so you won’t be limited by it.
  1. Don’t accept…yet. What’s the first thing you feel when you receive a job offer? Typically, it’s gratitude. By the time you’ve interviewed and showcased your myriad talents for a potential employer, you’ve often adopted a “please, pick me” mindset. If you finally get to an offer, it’s easy to ride that momentum (and relief!) to a fast “Yes, I accept,” especially if you’ve interviewed for several jobs without receiving an offer. Whatever you do, don’t accept…yet. With an offer in hand, the power shifts in your favor slightly, so press pause and assess the offer’s merits.
  1. Don’t overshare. When it comes to job offers, companies historically used a candidate’s most recent salary as a baseline and added approximately 10–30 percent to make an offer. This approach keeps people who have been underpaid in the past underpaid even as they move into new, more senior roles. California is one of 17 states (and counting) that has enacted protections to address this problem by prohibiting companies from requesting salary history; instead, companies place a value on a position’s responsibilities and set the budget accordingly. Instead, ask what the budget for the role is and decide if it aligns with your expectations.
  1. Negotiating can bridge the gender gap. Another significant finding of Babcock and Laschever’s study was that the women who did negotiate were able to increase their salaries by approximately the same percentage as the men who negotiated. This means that failing to ask for a higher initial offer is a key factor in their lower starting salaries. But don’t let the historical collective figures discourage you. You have the power to bridge the gap. As with the adage Closed mouths don’t get fed, you can learn exactly what they’re willing to pay if you open your mouth and ASK.
  1. The first offer is rarely the best offer. If you’ve ever been a hiring manager, you know there’s almost always wiggle room on an offer. In fact, we’re so used to being countered that we often factor that into our offers. We might propose $190,000 to our final candidate, so that when s/he suggests that $210,000 will seal the deal, we can all feel good about compromising in the middle at $200,000. Companies typically set a target range for a role, but exceptions are pretty common. The policies vary, but there’s usually some flexibility. Someone in the hiring hierarchy has the power to shuffle their budget to give you a little more.
  1. Know your value. There’s power in understanding your value to the companies where you interview as well as to the specific business unit/hiring manager you’ll support, since that’s usually who has to go to bat for your bigger offer. Get clear about how the company makes or saves money and be able to directly articulate how your skills fit into those equations. Bonus points if you can share specific examples of successful past efforts that demonstrate your expertise and quantify the business impact (e.g. reduced supplier spend by $1.5M, increased employee retention by 40 percent). Use a salary tool like PayScale, Glassdoor, Salary.com, or Indeed to calculate your desired salary. Adjust up or down for significant factors like supply/demand of your skillset, cost of living, a terrible commute (or lack of one), company benefits, culture/values, lifestyle (frequent travel, long hours).
  1. Toss any baggage. Examine and release any emotional baggage you may be carrying from prior interviewing or work experiences, such as insecurities about being laid off or resentment about feeling underappreciated. This isn’t about invalidating your feelings; it’s about sidelining them so you can be effective in salary negotiations. You can’t afford to convey any hint of resentment, entitlement, or desperation. Work through any lingering feelings, get grounded, and approach your negotiations with a clear, confident state of mind and well-researched data.
  1. Be the key. Most for-profit companies are constantly assessing how to grow, which basically means saving money or unlocking new revenue. If your expertise addresses one of these objectives, then you become the key that unlocks the solution. Do some research beforehand so you can precisely target companies that most need and value your key. For example, you wouldn’t try to sell steak knives to vegans. One way to figure out who needs you is think about what keeps a company’s leaders up at night. When you can solve that company’s problems, focus your sights on them. That’s how you can command top dollar during negotiations.
  1. Get creative. There are many elements to a job offer, and salary is only one facet. If a balanced lifestyle is what you seek, think about asking for a remote working schedule or unlimited PTO. Companies have a range of creative perks, some of which might add more value than cash. These fringe benefits are not to be overlooked; it can be fun, like ordering from a restaurant’s secret menu. You can get creative in your asks but consider the cost and possible upside. For example, asking to leave early on Wednesdays for three months so you can complete your MBA will benefit the company and make you look smart.
  1. Practice poise. Especially if you’re not an experienced negotiator, this process can be awkward or downright panic-inducing. It’s nerve-wracking for most people, so now is not the time to wing it. Practice out loud with someone you trust and keep practicing until you can convey your salary request with clarity, supporting data, and confidence without ego, apology, or entitlement.

Now you’ve got some tools for getting into the right mindset and making a sound business case for your ask. Be bold and remember that negotiating works most of the time (89% according to Inc. Magazine)!

Le Anne Harper leads the Diversity & Inclusion practice at Katalyst Group, a talent advisory firm that finds unicorns and purple squirrels for industry-leading companies like The Gap, Samsung, Nike, and Sony. She is a talent consultant and diversity evangelist who has spent 20 years helping companies transform and thrive by recruiting and cultivating the world’s best talent.

 

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Upcoming Events

  1. Women in Federal Law Enforcement Leadership Training
    August 3, 2020 - August 6, 2020
  2. 2020 American Society for Health Care Human Resources Association Event
    August 22, 2020 - August 25, 2020
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    September 21, 2020 - September 23, 2020

Upcoming Events

  1. Women in Federal Law Enforcement Leadership Training
    August 3, 2020 - August 6, 2020
  2. 2020 American Society for Health Care Human Resources Association Event
    August 22, 2020 - August 25, 2020
  3. 2020 NAWBO National Women’s Business Conference
    September 21, 2020 - September 23, 2020