The Chronic-ness of Disorganization
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A woman's hands on a laptop, surrounded by clutter on a desk

By Regina F. Lark, Ph.D., CPO, NGLCC certified

Where are my keys? I don’t have time! Why am I always late? Is that due now?! Does this sound like you?

In the land of perfect order (wherever that land may be), keys are always nearby, our to do lists are completed daily, and we are always ahead of our busy schedules. Now, if this sounds like you, then you have probably ‘Marie-Kondoed’ your home or office to great effect (and admiration).

Here is a quick list of what we need to keep tidy: time; emotional, financial and management skills; the ability to plan, execute, and complete projects; prioritize easily; and not be susceptible to distractions or procrastination. An impossible dream list?!

In my eleven-year journey as a professional organizer, I’ve come to understand that many people have a hard time getting and staying organized. Most organizing books typically don’t ‘work’ for the people who need them the most. In fact, one of the first things we de-clutter when we start our work with a chronically disorganized (CD) client is her many books on how to get organized.

But if you’re the one asking the questions similar to those I posed above, I am going to bet that your workplace and homeplace contain clutter or at least feel disorganized, or both. And I imagine that clutter and chaos have been a part of your life for nearly the whole of your life. Being late or having clutter, or both, is likely having a negative impact on your life. No matter how hard you try, you can’t seem to maintain anything that looks like organized space. Hence, the chronic-ness of chronic disorganization.

My CD clients are particularly intellectual. They are successful, creative, talented, and people-oriented, with a broad range of knowledge and a wide range of interests. Many are fun and funny, compassionate, kind, considerate people. My chronically disorganized clients may have been diagnosed with ADHD, and/or depression, and/or other brain-based or neurological conditions. And they likely have a lousy sense of time. And honestly…I can’t think of a single book that will knock the chronic-ness out of their disorganization.

But I do have some ideas about thinking differently about the mess and clutter. First, if anything here resonates, become more curious about your brain and how you’re wired, starting with understanding your relationship with time. Google “time management for ADHD” even if you don’t have ADHD. The tips and strategies are useful to everyone. Second, if physical clutter is a problem, hire a professional organizer who is familiar with chronic disorganization. I’m not kidding. It’s a thing. De-clutter your entire house then schedule follow-up maintenance appointments until you start getting the hang of it. Third, look at your entire to-do list through the lens of delegation. What must come off of your plate and who else can do it?

Finally, and this is big, consider delegating the “emotional labor” parts of your life. Professional women are beginning to outsource a chunk of the physical labor required to manage a household (laundry and housecleaning services, grocery/meal delivery, etc.), but part of the territory of being a woman (professional or otherwise) has everything to do with the management of that which is not the physical labor of the household such as: grocery lists, pharmacy pick-ups, family birthdays, cupcakes, sympathy cards. The list is endless. Truly. For fun, ask your spouse or partner to list all the things they do around the house. You do the same. Now compare. What can you two agree on that will help even up the lists somewhat?

With some effort, concentration, and the support of a good professional organizer, habits and behaviors associated with CD actually do change. Best advice: focus on what you’re good at and/or what you enjoy, then delegate the rest. Your keys are calling!

 

She’s a U.S. Army Veteran and Minority Business Owner Who is Helping Clean up the Environment for You and Your Dog!
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Mary Lester Pet Butler owner in uniform in front of work vehicle

Admit it; no one likes cleaning the bathroom. Most of us would gladly pay someone else to do the dirty work – if you don’t already – because we all know bathrooms can get downright filthy if left untouched.

And, of course, we always want to keep things tidy for ourselves and our guests. Now, take that same premise and apply it to your yard if you have a dog.

You adore your furry friend, but you don’t necessarily want to clean up his business, even though you want to enjoy your beautiful yard. In fact, you would be willing to pay someone else to do your dirty work. If that’s the case, look no further than Pet Butler Tallahassee, which provides pet waste removal and other pet-related services to residential and commercial clients throughout Tallahassee, Crawfordsville, Woodville, Monticello and Lloyd.

“We’re all spending more time at home and I absolutely love helping my customers improve their outdoor living space,” said 53-year-old Mary Lester, a U.S. Army veteran and first-time franchise owner who launched her minority-owned small business in January. “Helping keep green spaces free of pet waste benefits us all.”

After a 32-year-year military career that included a stint in Afghanistan, Lester retired from the Missouri Army National Guard three years ago. The Tallahassee native, who also worked as a Public Affairs Specialist, returned to her hometown to turn her passion for pets into a business. However, Lester has learned that many pet owners in the Tallahassee area are unfamiliar with pet waste removal services. In using social media to advertise Pet Butler Tallahassee, Lester found that while many embraced the service, others needed to be educated on its benefits. “I quickly realized there’s a big misnomer about pet waste’s impact on our environment,” said Lester, who also had to cope with launching her business on the cusp of a shelter-in-place order. “A lawn mower and even Florida’s torrential downpours do not take pet waste away and there’s a greater community benefit to picking it up.”

Indeed, just like the dark corners of your bathroom, if you have a dog you never know what you might encounter with each unwary step through your backyard. So far, Pet Butler Tallahassee has removed more than 1,330 pounds (or more than two-thirds of a ton) of pet waste from residential and commercial properties. However, that’s a small fraction of the roughly 16 tons of dog poop (32,000 pounds) generated PER DAY by the estimated 43,500 dogs in Tallahassee according to TAPP (Think About Personal Pollution), a campaign by the City of Tallahassee’s Stormwater Management to help educate individuals on ways that small, personal changes in home and yard practices can keep local lakes and streams cleaner.

Dog waste has four to 10 times more bacteria than human waste because dogs can eat almost anything, and as a result, have a generous supply of intestinal bacteria. Pet Butler Tallahassee is on a mission to help raise awareness of the importance of proper collection and disposal of pet waste. “If we’re not scooping the poop and discarding of it properly, we are potentially contributing harmful contaminants to our local water,” said Lester. “Pet Butler has a civic mission that resonated with my desire to support my community through pet services and my interest in working with non-profit pet organizations and environmental organizations such as TAPP, with its clean-water initiatives.”

Pet Butler, Lester found a franchise brand with a modernized business model that offers large, protected territories that foster scalable growth and strong recurring revenue, which has helped make Pet Butler No 1 in the “No. 2” business for thousands of clients across North America. Roughly 85 million U.S. families, or 67 percent of households, own a pet, according to the 2019-2020 National Pet Owners Survey conducted by the American Pet Products Association (APPA). In the U.S., pets include 90 million dogs and 94 million cats. In 2018, pet services accounted for $72.56 billion spent and was estimated to grow to $75.38 billion in 2019.

Lester and her team of pooper scoopers service homes weekly, twice weekly and every other week and also offer a one-time accumulated waste pick-up service. Customers can also have their lawns treated with a yard odor eliminator and disinfectant. Pet Butler Tallahassee is offering a special introductory price for new customers – $5.99 per week (or about the cost for two of your barista-made morning coffees) for the first two months. There is an additional $10 discount offer for first responders on the front lines of the Coronavirus pandemic. The service is particularly well-suited for common areas within apartment and condominium complexes.

For those who are longing for someone else to do their dog’s dirty work for them, Lester said Pet Butler Tallahassee has been met with enthusiasm when they learn of it.

“Literally, people stopped at traffic lights have put down their windows and asked me if this is “really a thing,’” said Lester, whose truck serves as a mobile billboard highlighting Pet Butler’s slogan, “We Scoop Poop!” “I’m here to pick up after their dogs and dispose of the waste in a safe and environmentally sound way. And we also clean out litter boxes, as well.”

For information visit https://www.petbutler.com/locations/tallahassee-area-pooper-scooper or call 850-396-0783.

About Pet Butler Pet Butler Franchise was acquired in 2017 by Spring-Green Enterprises, the parent company of +43 years old Spring-Green Lawn Care and SGE Marketing Services. They currently have 30 franchisees located in 26 states with long term plans to open 60 more within the next 5 years. Pet Butler provides an opportunity for pet lovers to turn their passion for pets into a business. To learn more about how Pet Butler serves pets and their people, visit www.petbutler.com and connect on Facebook and LinkedIn. To inquire about a franchise call 844-777-8608 or go to petbutlerfranchise.com.
WBENCPitch Pivot
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WBENC PItch Pivot logo

As the nation’s largest certifier of women-owned businesses and a leading advocate for women business owners, the Women’s Business Enterprise National Council (WBENC) has been at the forefront of supporting women entrepreneurs during the COVID-19 crisis.

The non-profit organization recently presented its first virtual pitch competition of 2020 — WBENCPitch Pivot, presented in partnership with Allstate Insurance Company. This program was designed to highlight women entrepreneurs who have pivoted their businesses and stepped outside of the box to create or offer products, services, and solutions that fill supply chain gaps during the COVID-19 crisis

During the application period, WBENC asked their network of 16,000+ certified Women’s Business Enterprises (WBEs) to send their best 90-second video pitch demonstrating how they have transformed their business, started a new business line, partnered with a fellow WBE to create a new product or solution, or reinvented their business to stay afloat and fill a critical supply chain need.

The First Round of the competition officially began with a virtual showcase of pitch videos displaying more than 100 WBEs who have transformed their businesses during the COVID-19 crisis. Thousands of people across the WBENC network browsed the showcase and voted for the WBEs with the most innovative and powerful pivots.

The virtual showcase featured pitches representing four pivot categories:

  1. Collaborate & Innovate: Businesses who partnered with another WBE or reinvented their company to fill a critical supply chain need.
  2. Community Impact: Businesses who converted their current operations to support frontline workers or their local communities.
  3. Supporting the New Normal: Businesses who started a new product line or service to protect people, ensure safe spaces, and/or engage employees. 
  4. Survive & Thrive: Businesses who transformed their operations to stay afloat and adapt to a new environment.

The 13 WBEs who received the most votes advanced to the Final Round, where they presented a live three-minute pitch for a WBENC panel of judges. All finalists received various levels of grant funding to support their business, with three WBEs earning a grand prize of $10,000. 

Congratulations to all 13 WBENCPitch Pivot Finalists!

 

 

Together, these 13 finalists are truly representative of the hundreds of impressive WBEs who have successfully pivoted their operations as a result of the many challenges facing today’s business owners. These entrepreneurs are supporting the needs of corporations, other women-owned businesses, and their communities at large with innovative and critical solutions. From supporting health care and frontline workers by producing PPE, to delivering food to those in need, to creating solutions to support virtual work environments and working moms, the WBENCPitch Pivot finalists addressed the challenges of COVID-19 head-on. Their contributions demonstrate how nimble, innovative and successful the women entrepreneurs within the WBENC network truly are.

To discover more about the WBENCPitch program and learn more about the finalists, visit www.wbenc.org/wbencpitch

 

About WBENC

WBENC is the largest third-party certifier of businesses owned, controlled, and operated by women in the United States. WBENC partners with 14 Regional Partner Organizations (RPOs) to provide its world-class standard of certification to women-owned businesses throughout the country. WBENC is also the nation’s leading advocate of women-owned businesses and entrepreneurs. Throughout the year, WBENC provides business development opportunities for member corporations, government agencies and more than 16,000 certified women-owned businesses at events and other forums. Learn more about WBENC at www.wbenc.org

 

Using Your Voice as a Powerful Business Tool
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Angelica Nwandu headshot

By Angelica Nwandu

The power of voice is an often-underestimated tool within the business world. Countless entrepreneurs have harnessed the power of their voices to create strong online brands that people trust.

By putting your voice out there, you can establish yourself as a leader in the industry—translating into endless business opportunities. If you’re an up-and-coming entrepreneur, the number one way to grow your brand is by sharing your expertise across all mediums. You’ll see the ROI in no time!

Here’s how you can use your voice as a powerful business tool through content and other means:

Find Your Niche

The first step in using your voice as a business tool is to establish your expertise. You need to establish yourself as an expert within your niche. That is the only way your audience will take your words as an authoritative resource.

Dive into your skillset and find the area that you believe is your strongest field. What can you offer that no one else in your industry can?

Once you’ve found the place where you can set yourself apart from the rest, target in on that. Create useful and educational content surrounding your expertise. Write about things no one else besides you can write about, and find the questions no one has answered yet. By doing this, you will start to gain traction and attract a significant audience.

Have a Strong Social Presence

Social media is important for networking and discovering potential customers. Post consistently to LinkedIn and connect with prospects. Your connections will then see your expertise and hopefully consider you as a thought leader.

Always engage with your followers. Respond to comments and encourage conversation on your social profiles. Make sure every one of your social profiles is complete with a profile picture, bio, and more so that you come off as authentic and professional.

In addition to all this, feel free to join social groups on Facebook and more that you believe could bring a larger audience to your brand. Share your own personal articles and additional educational resources that would be of value to these groups.

Be Authentic

One crucial part of transforming your voice into a business tool is authenticity. In order to utilize your voice as a tool for business, you first need to establish trust. And trust only comes with authenticity.

When posting content or networking with potential clients, be sure to be authentic. If people trust you and your content, they’ll be more likely to do business with you. Post content in your personal tone and voice. Be a useful and reliable educational resource for your target audience.

Also, pass on the self-promotional content. Post and share content that your audience can truly benefit from as opposed to self-promotional advertisements.

Post Consistently

If you want to be taken seriously in your industry, you must post consistently. Posting consistently will establish you and your brand as a trusted voice in your niche. Post educational, compelling, and unique content that will help you reach your audience. Create a posting schedule that keeps you on track to share educational content. Overall, hold yourself accountable to posting regularly.

Also, make sure your tone and quality are both consistent. You want your content to be top-notch every time you share content.

Harness the Power of Video

Video is one of the most essential mediums today. It can convey vital information more effectively while also offering more opportunities for creativity. It will communicate your voice better and stronger.

Instead of writing post after post, consider a quick one or two-minute video. Speak about topical subjects, best practices, and more. This can make you stand out in your industry and garner trust from your audience.

Seek out Speaking Opportunities

One of the best ways to use your voice as a business tool offline is to seek out speaking opportunities. If your city is hosting a conference or convention within your industry, see if there’s any way you can contribute. Volunteer for a panel and showcase your expertise. Attendees will take note of your insight, and you may be able to turn them into customers.

Overall, your voice can be a powerful business tool to attract a broad audience. Choose your words wisely and utilize your expertise to find your target market. Authenticity, trust, and consistency can go a long way, so be sure always to put your best foot forward.

Your voice is the most powerful business tool you have. Start using it today!

Angelica Nwandu is the founder of The Shade Room, a site that covers celebrity news and celebrates black culture. She was named as one of Forbes “30 under 30” in 2016 and has created a media company that inspired Refinery 29 to dub Nwandu “the Oprah of our generation.”

With An Eye For Design, New Biz Owner Brings #1 Mobile Flooring Franchise To Customers’ Homes
LinkedIn
Emilia Navedo standing in front of her work vehicle

Looking to grow as a professional, Emilia Navedo didn’t waste time taking baby steps to her goal.

Instead, she took one giant leap and is relishing the opportunity. With a wonderful background in design and experience in managing a business already in Mexico City, the 39-year-old Navedo recently opened Floor Coverings International Roseville, California. She visits customers’ homes in a Mobile Flooring Showroom stocked with thousands of flooring samples from top manufacturers. Floor Coverings International Roseville services Roseville, Granite Bay, Rocklin, Loomis, Auburn, Lincoln, Penryn and Newcastle, in California.

Her advice to others wishing to own their own business in a field they love, “Don’t be afraid,” said the Roseville resident. “Trust in yourself. If you dream it, you can do it. ”Navedo’s father was an architect and she credits him for her skills and love of design. She also has a passion for photography. But all of her experiences came full circle when she had the opportunity to study fashion and style in Italy. “Photography allowed me to obtain a certain perspective on details and taste that bled into my work with interior design,” said Navedo. “After I studied in Italy, that ultimately led me to build a children’s furniture franchise and start my career as an interior designer. I’m not really leaving my previous career, but rather expanding because I want to grow as a professional.”

In Floor Coverings International, Navedo – who is being joined by her father in her new venture – found a company that has tripled in size since 2005 by putting a laser focus on consumer buying habits and expressed desires, its impressive operating model, growth ability, marketing, advertising and merchandising. Floor Coverings International further separates itself from the competition through its customer experience, made up of several simple and integrated steps that exceed customers’ expectations. “I chose Floor Coverings International because during my research I learned what a great company it is in so many aspects,” Navedo said. “They are like a big family. They give amazing support, know how to build leaders and provide the best quality products to our customers.”

ABOUT FLOOR COVERINGS INTERNATIONAL

Floor Coverings International is the #1 Mobile Flooring Franchise in North America. Utilizing a unique in-home experience, the mobile showroom comes directly to the customer’s door with more than 3,000 flooring choices. Floor Coverings International has 150-plus locations throughout the U.S. and Canada with plenty of opportunity for continued expansion in 2020. For franchise information, please visit www.flooring-franchise.com and to find your closest location, www.floorcoveringsinternational.com.

Create a Live Video Community (and Why You Would Want to)
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young black woman filming a video while playing guitar

There is a good chance that most people reading this have tuned into at least one live video over the last week. It’s something that is becoming increasingly popular, and is expected to continue to increase in popularity going forward. There are many good reasons why more influencers and businesses alike are turning to creating a live video community, and harnessing the power that it can offer. Now is the time to learn how to create a live video community and why it’s so important to do so.

“People are showing that they love live video and interacting with it in a big way,” explains Alexander Riesenkampff, the chief executive officer of GetVokl, a livestreaming platform. “We have helped many people build and grow their live video community, and know that as this field continues to grow, we will be helping many more.”

People tend to feel more urgency to watch a live video. Seeing that it’s live gets them interested. The area of live video offers a lot of potential for those who are brand influencers, businesses, or those who want to make a strong connection with their followers. Not only is viewing live video on the rise, but research shows that it tends to outperform recorded video.

Those interested in creating a live video community should spend a little time exploring how others have done it. GetVokl, for example, has many live communities that can be accessed, providing a good place to do a little homework and learn the ins and outs. Once you are ready to get started, GetVokl can help you create a larger community. They also make it easy to directly monetize the audience. The app allows each live video to be shown across multiple platforms at one time. This ensures that your video is live across all platforms, rather than being live on one and then having to post a recorded video to the others.

Here are 5 reasons why it’s a good idea to create a live video community:

  • Live video gives you the ability to increase engagement and interaction with your audience. It allows for immediate feedback and discussion. This helps to build authority, make a connection, and increase loyalty.
  • An effective marketing tool, creating a live video community can lead to an increase in sales and revenue. It gives all types of companies and influencers a way to increase their earnings.
  • Live video communities feel real and authentic. This is one of the reasons why people prefer it to recorded videos. Most recorded videos are heavily edited, yet people prefer the authenticity that comes with it being live.
  • There is a greater ability to make an impact when you engage in live video with your target audience. They can ask questions, provide immediate feedback, and get to know your personality more.
  • Audiences tend to watch for a longer period of time when the information is coming to them live, as opposed to in a recorded video. Keeping your target market watching longer makes for a more effective marketing experience.

“Creating a livestream community is something anyone can do,” added Riesenkampff. “Once you do it, you will see there are benefits. It’s like getting the chance to be with your people in the same room, even if they are thousands of miles away. Whether you hold Q&A sessions, offer how-to talks, host interviews, provide advice, or just offer fun looks into what you are doing, it leaves a powerful mark.”

GetVokl is an app that allows people to livestream across multiple platforms at one time. It’s free to use and ideal for podcasters, coaches, teachers, bloggers, reporters, or others who want their livestream to reach people on multiple platforms. It’s quick to set up and easy to use, requiring only minimal technical knowledge. GetVokl also features VCoin, which helps podcasters earn more money by letting people give tips or donations as the livestreaming takes place. To learn more about GetVokl or to download the app, visit the site: https://getvokl.com/.

 To learn more about how VCoin works, watch the video: https://www.youtube.com/watch?v=qroHqQY0IjY&feature=youtu.be.

About GetVokl:
GetVokl is a free livestreaming community platform built for podcasters, livestreamers, and hosts to unleash the potential of their audiences through interactive live shows that inspire and create vibrant communities. GetVokl allows a livestream to be broadcast over multiple social media platforms at one time. Join or create your live video community. To learn more about GetVokl, please visit https://about.getvokl.com.

Successful Pet Butler ‘Entre-manures’ Showcase Franchisor’s Strong Potential for Growth
LinkedIn
Rebecca Stewart stands outside in front of her Pet Butler work vehicle

(ATLANTA, Georgia)-Rebecca Stewart was home one night watching “The Big Idea with Donny Deutsch,” a former CNBC show that highlighted American business success stories. This particular episode featured Pet Butler, which provided “poo-fessional” pet-waste cleanup and removal services to residential and commercial customers. “Why didn’t I think of that?” thought Stewart, who came from a family of entrepreneurs and was in need of a change from her job in Corporate America.

            That was more than a decade ago and in 2008, Stewart did, indeed, become Pet Butler’s first franchisee in Georgia. In 2017, Spring-Green Enterprises (SGE) acquired the brand and it has been reinvesting in its marketing, technology and operational support systems, culminating in a modernized model designed to deliver a profitable, recurring-revenue business that caters to pets and their people.

Pet Butler is positioned for nationwide growth, especially in the Atlanta market, where Stewart serves clients in DeKalb and Fulton counties and Vinings in Cobb County. She has been one of Pet Butler’s top-performing franchisees ever since she left behind her 22-year career as a systems programmer analyst in 2006 before opening her Pet Butler franchise two years later. Working hard to build a new business was never an issue, given the history of entrepreneurism in the Stewart family and the skills and values learned growing up in a small town. “We work hard for ourselves and that’s earned us loyalty and respect in our community,” Stewart said. “I left IT because I wanted to be my own boss and create my own hours. In IT I was meticulous and that translated well to pet-waste removal. We are very attentive to the clients we serve and pride ourselves on our customer service.”

Pet Butler offers large, protected territories that foster scalable growth, which has helped make the brand No. 1 in the “No. 2” business for thousands of clients across North America. Roughly 85 million U.S. families, or 67 percent of households, own a pet, according to the 2019-2020 National Pet Owners Survey conducted by the American Pet Products Association (APPA). In the U.S., pets include 90 million dogs and 94 million cats. In 2018, pet services accounted for $72.56 billion spent and was estimated to grow to $75.38 billion in 2019.

Stewart’s team provides pet-waste cleanup services to private residences, parks and multi-family properties of all kinds. Pet Butler also offers cat litter box swaps/cleanouts, onsite empty-clean-refill or sift out-top off cleanouts, as well as installation and service of commercial pet-waste stations. Pet Butler follows preventive safety measures during the novel coronavirus pandemic that include wearing personal protective equipment, sanitizing vehicles between jobs and practicing social distancing. “Pet owners have become very aware of the services we provide and appreciate the convenience that Pet Butler provides,” Stewart said. “We are seen as more of a necessity than a luxury.”

About Pet Butler

Pet Butler Franchise was acquired in 2017 by Spring-Green Enterprises, the parent company of +43 years old Spring-Green Lawn Care and SGE Marketing Services. They currently have 30 franchisees located in 26 states with long term plans to open 60 more within the next 5 years. Pet Butler provides an opportunity for pet lovers to turn their passion for pets into a business. To learn more about how Pet Butler serves pets and their people, visit www.petbutler.com and connect on Facebook and LinkedIn. To inquire about a franchise call 844-777-8608 or go to www.petbutlerfranchise.com

This black-owned business defied the odds of COVID-19
LinkedIn

When the COVID-19 pandemic first hit the United States, business owner Shontay Lundy refused to let her company suffer the economic devastations that could come.

Lundy owns a small sunscreen company called Black Girl Sunscreen, which is run by five people. Now, as businesses begin to open back up in the United States, Lundy has successfully secured a million-dollar investment from a private female funding source.

Lundy founded Black Girl Sunscreen in 2016 when she decided that the world needed a sunscreen that specifically catered to women of color. The sunscreen uses all-natural ingredients, avoids harmful chemicals and is made to apply without streaking. The company has accumulated much success since it opened in 2016, but Lundy knew the company had to improve their strategy in the face of a pandemic, as businesses owned by women of color are given very little funding.

The Black Girl Sunscreen team decided that the best way to keep business afloat was to boost the company’s social media presence and marketing strategy, working overtime to accomplish their goals. Since this improvement, Black Girl Sunscreen received a tremendous boost in online sales, persuading them to release a new product in the near future.

The sunscreen company’s marketing campaign for an inclusive sunscreen has also earned Black Girl Sunscreen a full-time spot on Target’s shelves in 200 locations, the only indie product to be carried at all times by the chain. The company currently sells an SPF 30 sunscreen and an SPF 50 sunscreen for children.

LGBTBEs Pivot Their Business Models in a Time of Need
LinkedIn
Woman using antibacterial hand sanitizer, closeupn using antibacterial hand sanitizer, closeup

By Sarah Jester and Kaela Roeder

As the spread of coronavirus increases, bottles of hand sanitizer and other cleaning supplies have rapidly disappeared off the shelves of grocery stores and pharmacies in nearly every state. Thankfully, a local D.C. distillery has come up with an innovative solution to combat this problem. Certified LGBTBE® Republic Restoratives Distillery has begun making and packaging bottles of hand cleaner to be distributed for free to D.C. residents who purchase alcohol for delivery.  This is the story of yet another innovative, compassionate Certified LGBTBE® using their expertise to help others in a time of need.

“We’re facing such an incredibly devastating time ahead that anything we can do to change the dynamic for us and for other members of the D.C. food and beverage community, we’re doing,” owner Pia Carusone told the Washingtonian.

Republic Restoratives is one of the only self-distributing distilleries in D.C., which certainly comes in handy during a time when social distancing is necessary for the health of the public. Now, each time your order is delivered to your doorstep by a Republic Restoratives team member, a bottle of their hand cleaner is included. You can place an order for alcohol delivery any day of the week on Republic Restoratives’ website.

Recently, Republic Restoratives was commissioned by the D.C. government to produce thousands of gallons of hand sanitizer that will be given directly to first responders and other essential workers that are most at risk. Here, D.C. is setting an important precedent by turning to small businesses in times of need.

Outlier Automation LLC owners
Outlier Automation LLC owners

Outlier Automation LLC is an industrial automation integrator in themanufacturing space which is in the process of obtaining its certification from NGLCC.

The company provides a variety of engineering services, including programming automated machines that fill pharmaceutical vials, irrigate farms, or run processes for creating plastics. Outlier Automation also works with industrial customers to add equipment to their facility that makes their workers safer while performing product assembly.

Now, the company is providing assistance during the COVID-19 pandemic by producing hand sanitizer.

“We’ve been proud to lend our skillset to produce such a large volume of hand sanitizer in a short amount of time and with a completely grassroots effort,” said Brooks-Zak.

Outlier logoOutlier Automation joined a group of engineers and business owners to produce hand sanitizer through a group called COVID-19 Response LLC. Sandymount, a colleague of theirs, owns a beer processing company that had the idea to use their facility to blend and supply hand sanitizer to help meet the sudden demand.

“He was looking for others to help out, and we at Outlier had been thinking of ways to help in this pandemic, so we were excited to join the effort,” Brooks-Zak said.

The team quickly realized that the volume of supplies needed was much greater than initially anticipated. Outlier Automation heard not only from grocery stores, but from hospitals, police departments, and other first responders who were in critical need of hand sanitizer.

“Our intention behind the project has always been to help our communities, so we agreed that when the pandemic dies down, we will dissolve the LLC and donate profits to charities involved in economic rebuilding efforts,” said Brooks-Zak.

If you’d like to work with Outlier Automation, reach out to info@outlierautomation.org. If you are in need of hand sanitizer, following the FDA-approved recipe, the company can put you in touch with their distributor.

Meet the Woman Behind Space X, President and Engineer Gwynne Shotwell
LinkedIn
Gwynne Shotwell smiling for the camera

This past weekend, the United States made history when Elon Musk’s SpaceX launched the Dragon Crew capsule into space, the first U.S. mission from U.S. soil since 2011. SpaceX is primarily associated with Musk, as he was the founder of the company, but many people don’t know about the company’s president and chief operating officer, Gwynne Shotwell.

Now responsible for SpaceX’s operations and growth, Shotwell has been working with SpaceX since the company was founded in 2002 and was immediately put on the board of directors. She earned her bachelor’s and master’s degree in Mechanical Engineering and Applied Mathematics from Northwestern University and previously worked with The Aerospace Corporation and Microcosm Inc. in El Segundo, California. Wanting to apply her skills in engineering in a hands-on environment, Shotwell worked with The Aerospace Corporation in military space research, technical work, spacecraft design and thermal analysis. She spent much of her time specifically studying small spacecraft design and how to navigate such a spacecraft in and out of the cosmos. She later went on to work Microcosm Inc, a rocket building company, where she oversaw business development.

Having both the skills and knowing the ins and outs of spacecraft and business, Shotwell’s expertise at SpaceX still stands. Under her supervision, SpaceX has launched five billion dollars’ worth of crafts with the Falcon vehicle family and has now become the first privately owned business to send astronauts into space. Additionally, Shotwell recently became a member on the board of directors for Polaris, an automotive vehicle manufacturing company, and serves in many STEM-related programs. Her work in these areas have earned her several awards, including a spot in the 2012 Women in Technology Hall of Fame and as one of Forbes’ Magazine’s Top 50 Women in Tech.

Through all of her successes, it seems as if Shotwell has more large-scale accomplishments to come. As part of a multi-billion dollar deal with NASA, SpaceX will continue to work on a transportation system to take the first humans to Mars.

Virginia’s New Slogan should be “Virginia is for all Lovers”
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Virginia slogan being held by a hand on the side

On April 11, Virginia became the most progressive state in the southern United States in just two days. Virginia’s governor, Ralph Northam, signed the “Virginia Values Acts,” which will expand and clarify the protections of the LGBTQ+ community.

The Act specifically details the protections that the LGBTQ+ community has against employment, housing, and credit discrimination as well as protections of transgender students in the school system. Additionally, the act gives a non-binary option for driver’s licenses, expanded the definition of LGBTQ+ hate crimes, and makes the process of changing the gender on official documents an easier process.

The Virginia Acts Bill is only one of the many progressive bills that Governor Northam has passed this year. Along with about 16 other laws put in place to support the LGBTQ+ community, Governor Northam has also passed laws that protect reproductive rights and call for a stricter protocol on gun ownership.

The Virginia Values Act is set to take effect on July 1 and is widely supported by Virginia’s LGBTQ+ community. Northam is known by the community to be a longtime ally and vocal supporter of LGBTQ+ issues and legislation.

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Upcoming Events

  1. 2020 American Society for Health Care Human Resources Association Event
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Upcoming Events

  1. 2020 American Society for Health Care Human Resources Association Event
    August 22, 2020 - August 25, 2020
  2. 2020 NAWBO National Women’s Business Conference
    September 21, 2020 - September 23, 2020