Shattering the Status Quo
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Jenny Lee sitting on a panel at TechCrunch Disrupt in San Francisco

From a city’s youngest elected mayor to a country’s first billionaire, these Asian women don’t see obstacles—only opportunities

Otsu Mayor Aims to Use AI to Prevent Bullying

Naomi Koshi is the Mayor of the city of Otsu in the province of Shiga in Japan. She became the youngest woman elected mayor of a Japanese city. The city of Otsu announced plans earlier this year to use artificial intelligence to predict the potential consequences of suspected cases of bullying at schools. This would be the first such analysis by a municipality in the country. “Through an AI theoretical analysis of past data, we will be able to properly respond to cases without just relying on teachers’ past experiences,” Otsu Mayor Koshi told The Japan Times of the planned analysis, set to begin from the next fiscal year.

Source: The Japan Times

Vietjet Founder is Vietnam’s First Woman Billionaire

Vietnam’s Nguyen Thi Phuong Thao has made history as the only woman to start and run a major commercial airline, Vietjet Aviation. Her success has also made her very wealthy. She is Vietnam’s first self-made woman billionaire and the wealthiest self-made woman in Southeast Asia, with a net worth of $2.5 billion.

Source: forbes.com

GGV Capital’s Lee Ranks High on Forbes Midas

Jenny Lee is one of the highest-ranking women on the Forbes 2019 Midas list. Her portfolio at U.S. and China-based GGV Capital – where she is a managing partner – includes 11 unicorns, with some valued as high as $56 billion. A former fighter jet engineer with Singapore’s ST Aerospace, Lee has taken 11 of her portfolio companies public, including three IPOs in 2018. Her 2012 investment in Chinese social network operator, YY, netted GGV a 15-fold return.

Source: forbes.com

Grab App Co-Founder is Southeast Asia’s First Decacorn

Tan Hooi Ling is the co-founder of Southeast Asia’s first decacorn, super app Grab. The 35-year-old Harvard MBA graduate has led the company with cofounder Anthony Tan in raising over $9 billion dollars since launching in 2012. Nearly half of that sum came last March when the Singapore-based startup raised $4.5 billion in a funding round led by SoftBank’s Vision Fund, Alibaba, Microsoft and 26 other investors, valuing the company at $14 billion. This Series H round aims to raise another $2 billion before the end of the year.

Source: egradio.org

Awkwafina Makes Golden Globes History

The Farewell star Awkwafina is the first performer of Asian descent to win a Golden Globe Award in a lead actress film category. She’s only the sixth woman of Asian descent to be nominated in the lead actress in a musical or comedy category. Awkwafina joins a small group of performers of Asian lineage who have won Golden Globe awards since the show started. The Farewell, which features a predominantly Asian cast, tells the story of a young woman named Billi (Awkwafina) whose family decides to keep news of a terminal diagnosis from the family’s elder matriarch, Billi’s grandmother Nai Nai (Shuzhen Zhao).

Source: cnn.com

Johnson & Johnson Names Gu and Huang Among Women STEM Scholars

Johnson & Johnson’s WiSTEM2D (Women in Science, Technology, Engineering, Math, Manufacturing, and Design) Scholars Awards program, designed to increase the representation of women in these fields and support the development of women leaders, named Grace X. Gu and Shengxi Huang among its six recent Scholars Award winners. Grace X. Gu is an assistant professor of mechanical engineering at the University of California, Berkeley. Her research interests include composites, additive manufacturing, fracture mechanics, topology optimization, machine learning, finite element analysis, and bio-inspired materials. Her current project focuses on developing a more efficient 3D printer that can self-correct during a print job.

Shengxi Huang is an assistant professor of electrical engineering at Pennsylvania State University. Her research interests include biomedical devices and systems, electronic materials and devices, and optical materials, devices, and systems. Currently, she is developing a device to measure potential disease-causing biomolecules, such as cancer cells.

Source: wiareport.com

MiMi Aung Awaits Summer Launch of Helicopter on Mars 2020 Rover

Burmese-born MiMi Aung is very familiar with uncharted territory. She tackles it as part of her job: overseeing the building of a helicopter to fly on another planet. “What I find most rewarding and challenging about the work I do is the chance to develop never-been-done-before autonomous systems for space exploration,” the JPL project manager for the Mars Helicoper shared by email. The miniature 4-pound, solar-powered helicopter is designed to fly for up to 90 seconds and is scheduled to travel with the Mars 2020 rover. And when it attempts to fly on the Red Planet in 2021 (and hopefully succeeds) it will solidify Aung’s place in the history books.

Source: kcet.org

Ex-Chemistry Teacher Becomes Richest Self-Made Woman in Asia

Former chemistry teacher Zhong Huijuan has become the wealthiest self-made woman in Asia with a $10.5 billion fortune, according to the Bloomberg Billionaires Index. The bulk of her wealth comes from her stake in Hansoh Pharmaceutical Group, China’s largest maker of psychotropic drugs, which soared 37 percent during its first day of trading in Hong Kong. Zhong, who founded Hansoh in 1995, overtook Longfor Group’s Chairman Wu Yajun to claim the self-made title. Zhong is the second-richest woman in Asia, trailing only Yang Huiyan, co-chairman of Country Garden Holdings, who inherited her fortune.

Source: bloomberg.com

Photo: PHOTO BY STEVE JENNINGS/GETTY IMAGES FOR TECHCRUNCH

She’s a U.S. Army Veteran and Minority Business Owner Who is Helping Clean up the Environment for You and Your Dog!
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Mary Lester Pet Butler owner in uniform in front of work vehicle

Admit it; no one likes cleaning the bathroom. Most of us would gladly pay someone else to do the dirty work – if you don’t already – because we all know bathrooms can get downright filthy if left untouched.

And, of course, we always want to keep things tidy for ourselves and our guests. Now, take that same premise and apply it to your yard if you have a dog.

You adore your furry friend, but you don’t necessarily want to clean up his business, even though you want to enjoy your beautiful yard. In fact, you would be willing to pay someone else to do your dirty work. If that’s the case, look no further than Pet Butler Tallahassee, which provides pet waste removal and other pet-related services to residential and commercial clients throughout Tallahassee, Crawfordsville, Woodville, Monticello and Lloyd.

“We’re all spending more time at home and I absolutely love helping my customers improve their outdoor living space,” said 53-year-old Mary Lester, a U.S. Army veteran and first-time franchise owner who launched her minority-owned small business in January. “Helping keep green spaces free of pet waste benefits us all.”

After a 32-year-year military career that included a stint in Afghanistan, Lester retired from the Missouri Army National Guard three years ago. The Tallahassee native, who also worked as a Public Affairs Specialist, returned to her hometown to turn her passion for pets into a business. However, Lester has learned that many pet owners in the Tallahassee area are unfamiliar with pet waste removal services. In using social media to advertise Pet Butler Tallahassee, Lester found that while many embraced the service, others needed to be educated on its benefits. “I quickly realized there’s a big misnomer about pet waste’s impact on our environment,” said Lester, who also had to cope with launching her business on the cusp of a shelter-in-place order. “A lawn mower and even Florida’s torrential downpours do not take pet waste away and there’s a greater community benefit to picking it up.”

Indeed, just like the dark corners of your bathroom, if you have a dog you never know what you might encounter with each unwary step through your backyard. So far, Pet Butler Tallahassee has removed more than 1,330 pounds (or more than two-thirds of a ton) of pet waste from residential and commercial properties. However, that’s a small fraction of the roughly 16 tons of dog poop (32,000 pounds) generated PER DAY by the estimated 43,500 dogs in Tallahassee according to TAPP (Think About Personal Pollution), a campaign by the City of Tallahassee’s Stormwater Management to help educate individuals on ways that small, personal changes in home and yard practices can keep local lakes and streams cleaner.

Dog waste has four to 10 times more bacteria than human waste because dogs can eat almost anything, and as a result, have a generous supply of intestinal bacteria. Pet Butler Tallahassee is on a mission to help raise awareness of the importance of proper collection and disposal of pet waste. “If we’re not scooping the poop and discarding of it properly, we are potentially contributing harmful contaminants to our local water,” said Lester. “Pet Butler has a civic mission that resonated with my desire to support my community through pet services and my interest in working with non-profit pet organizations and environmental organizations such as TAPP, with its clean-water initiatives.”

Pet Butler, Lester found a franchise brand with a modernized business model that offers large, protected territories that foster scalable growth and strong recurring revenue, which has helped make Pet Butler No 1 in the “No. 2” business for thousands of clients across North America. Roughly 85 million U.S. families, or 67 percent of households, own a pet, according to the 2019-2020 National Pet Owners Survey conducted by the American Pet Products Association (APPA). In the U.S., pets include 90 million dogs and 94 million cats. In 2018, pet services accounted for $72.56 billion spent and was estimated to grow to $75.38 billion in 2019.

Lester and her team of pooper scoopers service homes weekly, twice weekly and every other week and also offer a one-time accumulated waste pick-up service. Customers can also have their lawns treated with a yard odor eliminator and disinfectant. Pet Butler Tallahassee is offering a special introductory price for new customers – $5.99 per week (or about the cost for two of your barista-made morning coffees) for the first two months. There is an additional $10 discount offer for first responders on the front lines of the Coronavirus pandemic. The service is particularly well-suited for common areas within apartment and condominium complexes.

For those who are longing for someone else to do their dog’s dirty work for them, Lester said Pet Butler Tallahassee has been met with enthusiasm when they learn of it.

“Literally, people stopped at traffic lights have put down their windows and asked me if this is “really a thing,’” said Lester, whose truck serves as a mobile billboard highlighting Pet Butler’s slogan, “We Scoop Poop!” “I’m here to pick up after their dogs and dispose of the waste in a safe and environmentally sound way. And we also clean out litter boxes, as well.”

For information visit https://www.petbutler.com/locations/tallahassee-area-pooper-scooper or call 850-396-0783.

About Pet Butler Pet Butler Franchise was acquired in 2017 by Spring-Green Enterprises, the parent company of +43 years old Spring-Green Lawn Care and SGE Marketing Services. They currently have 30 franchisees located in 26 states with long term plans to open 60 more within the next 5 years. Pet Butler provides an opportunity for pet lovers to turn their passion for pets into a business. To learn more about how Pet Butler serves pets and their people, visit www.petbutler.com and connect on Facebook and LinkedIn. To inquire about a franchise call 844-777-8608 or go to petbutlerfranchise.com.
WBENCPitch Pivot
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WBENC PItch Pivot logo

As the nation’s largest certifier of women-owned businesses and a leading advocate for women business owners, the Women’s Business Enterprise National Council (WBENC) has been at the forefront of supporting women entrepreneurs during the COVID-19 crisis.

The non-profit organization recently presented its first virtual pitch competition of 2020 — WBENCPitch Pivot, presented in partnership with Allstate Insurance Company. This program was designed to highlight women entrepreneurs who have pivoted their businesses and stepped outside of the box to create or offer products, services, and solutions that fill supply chain gaps during the COVID-19 crisis

During the application period, WBENC asked their network of 16,000+ certified Women’s Business Enterprises (WBEs) to send their best 90-second video pitch demonstrating how they have transformed their business, started a new business line, partnered with a fellow WBE to create a new product or solution, or reinvented their business to stay afloat and fill a critical supply chain need.

The First Round of the competition officially began with a virtual showcase of pitch videos displaying more than 100 WBEs who have transformed their businesses during the COVID-19 crisis. Thousands of people across the WBENC network browsed the showcase and voted for the WBEs with the most innovative and powerful pivots.

The virtual showcase featured pitches representing four pivot categories:

  1. Collaborate & Innovate: Businesses who partnered with another WBE or reinvented their company to fill a critical supply chain need.
  2. Community Impact: Businesses who converted their current operations to support frontline workers or their local communities.
  3. Supporting the New Normal: Businesses who started a new product line or service to protect people, ensure safe spaces, and/or engage employees. 
  4. Survive & Thrive: Businesses who transformed their operations to stay afloat and adapt to a new environment.

The 13 WBEs who received the most votes advanced to the Final Round, where they presented a live three-minute pitch for a WBENC panel of judges. All finalists received various levels of grant funding to support their business, with three WBEs earning a grand prize of $10,000. 

Congratulations to all 13 WBENCPitch Pivot Finalists!

 

 

Together, these 13 finalists are truly representative of the hundreds of impressive WBEs who have successfully pivoted their operations as a result of the many challenges facing today’s business owners. These entrepreneurs are supporting the needs of corporations, other women-owned businesses, and their communities at large with innovative and critical solutions. From supporting health care and frontline workers by producing PPE, to delivering food to those in need, to creating solutions to support virtual work environments and working moms, the WBENCPitch Pivot finalists addressed the challenges of COVID-19 head-on. Their contributions demonstrate how nimble, innovative and successful the women entrepreneurs within the WBENC network truly are.

To discover more about the WBENCPitch program and learn more about the finalists, visit www.wbenc.org/wbencpitch

 

About WBENC

WBENC is the largest third-party certifier of businesses owned, controlled, and operated by women in the United States. WBENC partners with 14 Regional Partner Organizations (RPOs) to provide its world-class standard of certification to women-owned businesses throughout the country. WBENC is also the nation’s leading advocate of women-owned businesses and entrepreneurs. Throughout the year, WBENC provides business development opportunities for member corporations, government agencies and more than 16,000 certified women-owned businesses at events and other forums. Learn more about WBENC at www.wbenc.org

 

Using Your Voice as a Powerful Business Tool
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Angelica Nwandu headshot

By Angelica Nwandu

The power of voice is an often-underestimated tool within the business world. Countless entrepreneurs have harnessed the power of their voices to create strong online brands that people trust.

By putting your voice out there, you can establish yourself as a leader in the industry—translating into endless business opportunities. If you’re an up-and-coming entrepreneur, the number one way to grow your brand is by sharing your expertise across all mediums. You’ll see the ROI in no time!

Here’s how you can use your voice as a powerful business tool through content and other means:

Find Your Niche

The first step in using your voice as a business tool is to establish your expertise. You need to establish yourself as an expert within your niche. That is the only way your audience will take your words as an authoritative resource.

Dive into your skillset and find the area that you believe is your strongest field. What can you offer that no one else in your industry can?

Once you’ve found the place where you can set yourself apart from the rest, target in on that. Create useful and educational content surrounding your expertise. Write about things no one else besides you can write about, and find the questions no one has answered yet. By doing this, you will start to gain traction and attract a significant audience.

Have a Strong Social Presence

Social media is important for networking and discovering potential customers. Post consistently to LinkedIn and connect with prospects. Your connections will then see your expertise and hopefully consider you as a thought leader.

Always engage with your followers. Respond to comments and encourage conversation on your social profiles. Make sure every one of your social profiles is complete with a profile picture, bio, and more so that you come off as authentic and professional.

In addition to all this, feel free to join social groups on Facebook and more that you believe could bring a larger audience to your brand. Share your own personal articles and additional educational resources that would be of value to these groups.

Be Authentic

One crucial part of transforming your voice into a business tool is authenticity. In order to utilize your voice as a tool for business, you first need to establish trust. And trust only comes with authenticity.

When posting content or networking with potential clients, be sure to be authentic. If people trust you and your content, they’ll be more likely to do business with you. Post content in your personal tone and voice. Be a useful and reliable educational resource for your target audience.

Also, pass on the self-promotional content. Post and share content that your audience can truly benefit from as opposed to self-promotional advertisements.

Post Consistently

If you want to be taken seriously in your industry, you must post consistently. Posting consistently will establish you and your brand as a trusted voice in your niche. Post educational, compelling, and unique content that will help you reach your audience. Create a posting schedule that keeps you on track to share educational content. Overall, hold yourself accountable to posting regularly.

Also, make sure your tone and quality are both consistent. You want your content to be top-notch every time you share content.

Harness the Power of Video

Video is one of the most essential mediums today. It can convey vital information more effectively while also offering more opportunities for creativity. It will communicate your voice better and stronger.

Instead of writing post after post, consider a quick one or two-minute video. Speak about topical subjects, best practices, and more. This can make you stand out in your industry and garner trust from your audience.

Seek out Speaking Opportunities

One of the best ways to use your voice as a business tool offline is to seek out speaking opportunities. If your city is hosting a conference or convention within your industry, see if there’s any way you can contribute. Volunteer for a panel and showcase your expertise. Attendees will take note of your insight, and you may be able to turn them into customers.

Overall, your voice can be a powerful business tool to attract a broad audience. Choose your words wisely and utilize your expertise to find your target market. Authenticity, trust, and consistency can go a long way, so be sure always to put your best foot forward.

Your voice is the most powerful business tool you have. Start using it today!

Angelica Nwandu is the founder of The Shade Room, a site that covers celebrity news and celebrates black culture. She was named as one of Forbes “30 under 30” in 2016 and has created a media company that inspired Refinery 29 to dub Nwandu “the Oprah of our generation.”

With An Eye For Design, New Biz Owner Brings #1 Mobile Flooring Franchise To Customers’ Homes
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Emilia Navedo standing in front of her work vehicle

Looking to grow as a professional, Emilia Navedo didn’t waste time taking baby steps to her goal.

Instead, she took one giant leap and is relishing the opportunity. With a wonderful background in design and experience in managing a business already in Mexico City, the 39-year-old Navedo recently opened Floor Coverings International Roseville, California. She visits customers’ homes in a Mobile Flooring Showroom stocked with thousands of flooring samples from top manufacturers. Floor Coverings International Roseville services Roseville, Granite Bay, Rocklin, Loomis, Auburn, Lincoln, Penryn and Newcastle, in California.

Her advice to others wishing to own their own business in a field they love, “Don’t be afraid,” said the Roseville resident. “Trust in yourself. If you dream it, you can do it. ”Navedo’s father was an architect and she credits him for her skills and love of design. She also has a passion for photography. But all of her experiences came full circle when she had the opportunity to study fashion and style in Italy. “Photography allowed me to obtain a certain perspective on details and taste that bled into my work with interior design,” said Navedo. “After I studied in Italy, that ultimately led me to build a children’s furniture franchise and start my career as an interior designer. I’m not really leaving my previous career, but rather expanding because I want to grow as a professional.”

In Floor Coverings International, Navedo – who is being joined by her father in her new venture – found a company that has tripled in size since 2005 by putting a laser focus on consumer buying habits and expressed desires, its impressive operating model, growth ability, marketing, advertising and merchandising. Floor Coverings International further separates itself from the competition through its customer experience, made up of several simple and integrated steps that exceed customers’ expectations. “I chose Floor Coverings International because during my research I learned what a great company it is in so many aspects,” Navedo said. “They are like a big family. They give amazing support, know how to build leaders and provide the best quality products to our customers.”

ABOUT FLOOR COVERINGS INTERNATIONAL

Floor Coverings International is the #1 Mobile Flooring Franchise in North America. Utilizing a unique in-home experience, the mobile showroom comes directly to the customer’s door with more than 3,000 flooring choices. Floor Coverings International has 150-plus locations throughout the U.S. and Canada with plenty of opportunity for continued expansion in 2020. For franchise information, please visit www.flooring-franchise.com and to find your closest location, www.floorcoveringsinternational.com.

Meet the first black women to earn a Ph.D. in nuclear engineering from their respective colleges
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three black women nuclear engineers seated at table on the grass outside office building

By Amanda Zrebiec

On most days, the corner conference room in Building 26 on the Johns Hopkins Applied Physics Laboratory’s Laurel, Maryland, campus is indistinguishable from the many quiet work spaces that surround it. But on a gray afternoon in mid-February, the voices, laughter and energy bounding from its occupants differentiate it from the rest.

As Jamie Porter, Mareena Robinson Snowden, and Ciara Sivels gather around the small table inside, the feeling of stumbling onto a gathering of old friends is difficult to shake. Their bonds, though, are forged less through time than their shared experience of being “the first.”

Each one—Porter, APL’s radiation effects lead for NASA’s Europa Clipper mission; Snowden, a senior engineer in the National Security Analysis Department; and Sivels, a nuclear engineer in the Air and Missile Defense Sector—was the first black woman to earn a Doctor of Philosophy in nuclear engineering from their respective colleges: University of Tennessee, 2012; Massachusetts Institute of Technology, 2018; and University of Michigan, 2018.

Now, Porter, Snowden and Sivels work in three different sectors at APL, dedicating their time and their brains to important challenges facing the nation. Here, they have created a community.

Path to the Ph.D.

“I used to hate physics,” Porter says with a laugh. “Lord, I don’t know how, but now I live in this world.”

Porter arrived in APL’s Space Exploration Sector in 2015. She focuses on radiation hardness assurance for all electric, electrical and electrochemical parts of missions, specifically NASA’s planned Europa Clipper mission to Jupiter’s icy moon. She also manages the sector’s Radiation Analysis and Test section.

Three years before she arrived at APL, Porter was the first black woman to earn a Ph.D. in nuclear engineering from the University of Tennessee. It’s likely, Porter said, that she was just the second black woman in the country to do so, after J’Tia Hart, who received hers from the University of Illinois and subsequently appeared on Season 28 of the CBS show Survivor.

After completing her undergraduate studies, Porter said her goal was to get a master’s. Her professor and graduate advisor, Lawrence Townsend, told her a Ph.D. was what she needed. Porter credited Townsend for pushing her—from undergraduate classes through her doctorate, and even a postdoctoral fellowship. “He told me, ‘You need to do this for yourself, and you need to do this for other people,’” Porter said.

It wasn’t until Porter was nearing her graduation that Tennessee discovered she’d be their first. They didn’t publicize it at the time—a decision reached through a conversation with Porter, where the school admitted embarrassment that it took until 2012 to reach the milestone. They later acknowledged regret at not celebrating it more publicly.

“I actually got to be the speaker at the hooding ceremony the year after I graduated, and it resonated with a lot of people,” Porter said.

When Snowden became the first black woman to earn a nuclear engineering Ph.D. from MIT in 2018, on the contrary, it was well publicized, particularly after her own Instagram post from graduation day went viral. That doesn’t mean her path to that moment was smooth. In retrospect, it wasn’t even a path she necessarily chose.

“People ask me, ‘How did you pick nuclear engineering?’ and I’m like, ‘Nuclear engineering picked me.’ You get a ticket, you get on the train,” she said.

Snowden credited her father, Bill Robinson, with guiding her into studying physics as an undergraduate at Florida A&M University, a historically black college in Tallahassee. It was a visit with a friend of a friend who worked at the school that started her trajectory.

The mantra of FAMU is they don’t expect you to be the best student on the way in, but you will be the best and most competitive student on the way out. That, Snowden said, was absolutely her experience.

It was acceptance into a summer research program at MIT after her freshman year that set Snowden on a firmer course. “It was the only application I sent out because I just knew I was going to be at FAMU doing research in the lab like normal,” she said. “But they messed around and accepted me. And we celebrated like I got into the Ph.D. program.”

A few years later, she did that, too.

Snowden, whose work at APL leverages her technical training in nuclear engineering on current and future national security challenges, applied to eight graduate schools. She got into one.

That’s where she met Sivels.

Sivels and Snowden first connected when the former was an undergraduate MIT student in nuclear engineering and the latter was working toward her Ph.D. That fact alone would knock a 16-year-old Sivels over with a feather.

Originally wanting to be a chef, Sivels’ chemistry teacher pushed her to explore her options—urging her to take his class (advanced placement chemistry) as a senior, recommending she look into chemical engineering schools, and turning her down time after time as she suggested potential colleges that might be a good fit.

“He kept saying, ‘This isn’t good enough, this isn’t good enough,’” Sivels recalled.

To boost her credentials for engineering school, Sivels enrolled in a local community college physics class that covered the history of the discipline. Fascinated by antimatter, she read about work at the California Institute of Technology. The Virginia native showed that school to her mom, who nixed the idea. But as she researched Caltech further, their rival, MIT, popped up.

“I didn’t know what MIT was, the prestige associated with it, anything,” said Sivels, whose work at APL focuses on how radiation interacts with and changes the properties of various types of materials. “It just came up in the sentence with Caltech, so I took it back to my teacher, Robert Harrell, and he was like, ‘Oh yeah, that’s the kind of school you need to be applying to.’”

Even after she was accepted, Sivels was certain she’d be attending Virginia Commonwealth University. It was a campus visit to MIT—coupled with the release of the movie 21—that helped convince her of the school’s esteemed reputation.

Her undergraduate studies were difficult. Sivels noted, among other setbacks, she failed a class and shed many a tear. She got through it, and knew she wanted to further her impact in the field. That’s when her advisors suggested moving on to Michigan for her graduate education.

And it wasn’t until she went searching for a mentor there—preferably another black woman who’d gone through the program—that Michigan noted she’d be the first.

 The Challenges of Being the First

In many ways, these women know they are the exception, not the rule. They were able to navigate turbulent waters and persevere through biases and other challenges.

It doesn’t mean, however, that just because they did it, black women trying to get nuclear engineering Ph.D.s are suddenly no longer the exception.

“I come from an HBCU [Historically Black Colleges and Universities], and so much of that culture and legacy is about that question of responsibility,” Snowden said. “FAMU was intentional about teaching us the context—about what it meant to be black in America and in professional spaces. I went into my Ph.D. process with that context, so when I came up against a challenge, or a person coming at me sideways, I could leverage that context to help me interpret the situation.”

“Both of my parents went to HBCUs, so I had that training, too,” Sivels added. “My parents didn’t want to jade me, but they knew I was smart, and they knew it was coming…When I used to cry to them at MIT, my parents were like, ‘You’ll get over it. Welcome to the world—something is finally hard for you.’”

Porter, who grew up in Tennessee with a white mother and a black father, said, “There are moments when I am like gosh, I do feel the pressure, because I have to deal with comments or expectations that my counterpart does not. Sometimes I will send out an e-mail that says, ‘This is a learning moment, please do not do this [thing you may not think is offensive, but is offensive],’ and I’ll put it out there because I feel like…”

As Porter trails off, Sivels jumps in. “If you don’t, who will?”

“That’s exactly right,” Porter said. “But it’s hard. You have to pick and choose your battles. You have to think, ‘How is this going to affect me if I react right now?’”

“I read a paper once that talked about that,” Snowden said. “They called it the tax. It’s the tax you have to pay of being ‘one of only’ of an identity. That extra calculation you have to do in your mind of ‘How am I going to be perceived in this environment? How do I respond to this stimulus?’ That’s a tax your counterparts from majority populations don’t have to pay.”

And that, the women noted emphatically, doesn’t even include bouts of impostor syndrome that often lurk just around the corner even as they continue their ascents.

Eyes on the Future

To listen to Porter, Snowden and Sivels, you’d think their trailblazing happened with a shrug of the shoulders—they just put their heads down and did what they thought they were supposed to do. It wasn’t nearly so simple.

They also know the rewards of their perseverance come with a duty to future generations.

“I definitely feel a responsibility,” Porter said. “I am the lead radiation engineer for a billion-dollar flagship NASA mission, and when I do reviews, most often I am the only black person in the room. So, I try really hard to bring people with me.”

They make an effort to mentor those behind them. They work on committees and in outreach programs, like the IF/THEN Ambassador program, of which Sivels is a part.

And they tell their stories. They talk about their journeys so that their shared experiences as “the first” are ultimately just a way to pave the road for those behind them.

“I look at the diversity and inclusion conversation as two sides to one coin,” Snowden said. “You have the recruitment piece, and the second, less-talked-about part, is the retention piece. Once they’ve gotten into these programs, and they’ve gotten their Ph.D.s and they’re STEM professionals, how do we get them to and through mid-career, promoted up to senior levels, given power so they can hire, and all of those types of things that will make an impact?

“Now, I think the mission is to preserve the recruitment momentum but create a new body of momentum on the retention piece, but it’s the harder challenge to me.”

In a way, what Porter, Snowden and Sivels would like is for their accomplishments as “the firsts” to fade. For them to be the firsts of many—and for that to extend through to professional life.

“I love outreach,” Porter said. “It’s telling your story. It’s letting a little girl see what’s possible. [Snowden and Sivels] saw each other [at MIT], but they didn’t really see it was possible until it happened. I didn’t see anybody and it was just like, ‘Well, this is happening.’

“But it all goes back to that responsibility and the fact that now we have that responsibility to put ourselves out there—so other girls can see it’s possible.”

Photo Caption: From left, Jamie Porter, Ciara Sivels, and Mareena Robinson Snowden, who all now work at the Johns Hopkins Applied Physics Laboratory in Laurel, Maryland, were each the first black woman to earn a Ph.D. from their respective colleges in nuclear engineering.

Credit: Johns Hopkins APL / Craig Weiman

This story is courtesy of the Johns Hopkins Applied Physics Laboratory. This is an abridged version. The Applied Physics Laboratory, a not-for-profit division of The Johns Hopkins University, meets critical national challenges through the innovative application of science and technology. For more information, or to read the unabridged story, please visit www.jhuapl.edu.

Successful Pet Butler ‘Entre-manures’ Showcase Franchisor’s Strong Potential for Growth
LinkedIn
Rebecca Stewart stands outside in front of her Pet Butler work vehicle

(ATLANTA, Georgia)-Rebecca Stewart was home one night watching “The Big Idea with Donny Deutsch,” a former CNBC show that highlighted American business success stories. This particular episode featured Pet Butler, which provided “poo-fessional” pet-waste cleanup and removal services to residential and commercial customers. “Why didn’t I think of that?” thought Stewart, who came from a family of entrepreneurs and was in need of a change from her job in Corporate America.

            That was more than a decade ago and in 2008, Stewart did, indeed, become Pet Butler’s first franchisee in Georgia. In 2017, Spring-Green Enterprises (SGE) acquired the brand and it has been reinvesting in its marketing, technology and operational support systems, culminating in a modernized model designed to deliver a profitable, recurring-revenue business that caters to pets and their people.

Pet Butler is positioned for nationwide growth, especially in the Atlanta market, where Stewart serves clients in DeKalb and Fulton counties and Vinings in Cobb County. She has been one of Pet Butler’s top-performing franchisees ever since she left behind her 22-year career as a systems programmer analyst in 2006 before opening her Pet Butler franchise two years later. Working hard to build a new business was never an issue, given the history of entrepreneurism in the Stewart family and the skills and values learned growing up in a small town. “We work hard for ourselves and that’s earned us loyalty and respect in our community,” Stewart said. “I left IT because I wanted to be my own boss and create my own hours. In IT I was meticulous and that translated well to pet-waste removal. We are very attentive to the clients we serve and pride ourselves on our customer service.”

Pet Butler offers large, protected territories that foster scalable growth, which has helped make the brand No. 1 in the “No. 2” business for thousands of clients across North America. Roughly 85 million U.S. families, or 67 percent of households, own a pet, according to the 2019-2020 National Pet Owners Survey conducted by the American Pet Products Association (APPA). In the U.S., pets include 90 million dogs and 94 million cats. In 2018, pet services accounted for $72.56 billion spent and was estimated to grow to $75.38 billion in 2019.

Stewart’s team provides pet-waste cleanup services to private residences, parks and multi-family properties of all kinds. Pet Butler also offers cat litter box swaps/cleanouts, onsite empty-clean-refill or sift out-top off cleanouts, as well as installation and service of commercial pet-waste stations. Pet Butler follows preventive safety measures during the novel coronavirus pandemic that include wearing personal protective equipment, sanitizing vehicles between jobs and practicing social distancing. “Pet owners have become very aware of the services we provide and appreciate the convenience that Pet Butler provides,” Stewart said. “We are seen as more of a necessity than a luxury.”

About Pet Butler

Pet Butler Franchise was acquired in 2017 by Spring-Green Enterprises, the parent company of +43 years old Spring-Green Lawn Care and SGE Marketing Services. They currently have 30 franchisees located in 26 states with long term plans to open 60 more within the next 5 years. Pet Butler provides an opportunity for pet lovers to turn their passion for pets into a business. To learn more about how Pet Butler serves pets and their people, visit www.petbutler.com and connect on Facebook and LinkedIn. To inquire about a franchise call 844-777-8608 or go to www.petbutlerfranchise.com

This black-owned business defied the odds of COVID-19
LinkedIn

When the COVID-19 pandemic first hit the United States, business owner Shontay Lundy refused to let her company suffer the economic devastations that could come.

Lundy owns a small sunscreen company called Black Girl Sunscreen, which is run by five people. Now, as businesses begin to open back up in the United States, Lundy has successfully secured a million-dollar investment from a private female funding source.

Lundy founded Black Girl Sunscreen in 2016 when she decided that the world needed a sunscreen that specifically catered to women of color. The sunscreen uses all-natural ingredients, avoids harmful chemicals and is made to apply without streaking. The company has accumulated much success since it opened in 2016, but Lundy knew the company had to improve their strategy in the face of a pandemic, as businesses owned by women of color are given very little funding.

The Black Girl Sunscreen team decided that the best way to keep business afloat was to boost the company’s social media presence and marketing strategy, working overtime to accomplish their goals. Since this improvement, Black Girl Sunscreen received a tremendous boost in online sales, persuading them to release a new product in the near future.

The sunscreen company’s marketing campaign for an inclusive sunscreen has also earned Black Girl Sunscreen a full-time spot on Target’s shelves in 200 locations, the only indie product to be carried at all times by the chain. The company currently sells an SPF 30 sunscreen and an SPF 50 sunscreen for children.

LGBTBEs Pivot Their Business Models in a Time of Need
LinkedIn
Woman using antibacterial hand sanitizer, closeupn using antibacterial hand sanitizer, closeup

By Sarah Jester and Kaela Roeder

As the spread of coronavirus increases, bottles of hand sanitizer and other cleaning supplies have rapidly disappeared off the shelves of grocery stores and pharmacies in nearly every state. Thankfully, a local D.C. distillery has come up with an innovative solution to combat this problem. Certified LGBTBE® Republic Restoratives Distillery has begun making and packaging bottles of hand cleaner to be distributed for free to D.C. residents who purchase alcohol for delivery.  This is the story of yet another innovative, compassionate Certified LGBTBE® using their expertise to help others in a time of need.

“We’re facing such an incredibly devastating time ahead that anything we can do to change the dynamic for us and for other members of the D.C. food and beverage community, we’re doing,” owner Pia Carusone told the Washingtonian.

Republic Restoratives is one of the only self-distributing distilleries in D.C., which certainly comes in handy during a time when social distancing is necessary for the health of the public. Now, each time your order is delivered to your doorstep by a Republic Restoratives team member, a bottle of their hand cleaner is included. You can place an order for alcohol delivery any day of the week on Republic Restoratives’ website.

Recently, Republic Restoratives was commissioned by the D.C. government to produce thousands of gallons of hand sanitizer that will be given directly to first responders and other essential workers that are most at risk. Here, D.C. is setting an important precedent by turning to small businesses in times of need.

Outlier Automation LLC owners
Outlier Automation LLC owners

Outlier Automation LLC is an industrial automation integrator in themanufacturing space which is in the process of obtaining its certification from NGLCC.

The company provides a variety of engineering services, including programming automated machines that fill pharmaceutical vials, irrigate farms, or run processes for creating plastics. Outlier Automation also works with industrial customers to add equipment to their facility that makes their workers safer while performing product assembly.

Now, the company is providing assistance during the COVID-19 pandemic by producing hand sanitizer.

“We’ve been proud to lend our skillset to produce such a large volume of hand sanitizer in a short amount of time and with a completely grassroots effort,” said Brooks-Zak.

Outlier logoOutlier Automation joined a group of engineers and business owners to produce hand sanitizer through a group called COVID-19 Response LLC. Sandymount, a colleague of theirs, owns a beer processing company that had the idea to use their facility to blend and supply hand sanitizer to help meet the sudden demand.

“He was looking for others to help out, and we at Outlier had been thinking of ways to help in this pandemic, so we were excited to join the effort,” Brooks-Zak said.

The team quickly realized that the volume of supplies needed was much greater than initially anticipated. Outlier Automation heard not only from grocery stores, but from hospitals, police departments, and other first responders who were in critical need of hand sanitizer.

“Our intention behind the project has always been to help our communities, so we agreed that when the pandemic dies down, we will dissolve the LLC and donate profits to charities involved in economic rebuilding efforts,” said Brooks-Zak.

If you’d like to work with Outlier Automation, reach out to info@outlierautomation.org. If you are in need of hand sanitizer, following the FDA-approved recipe, the company can put you in touch with their distributor.

Not a ‘Math Person’? —You may be better at learning to code than you think
LinkedIn
Close up of african american woman working on computer in electronics laboratory. Doing Development of Software and Hardware. She wearing a lab coat. Side view

Want to learn to code? Put down the math book. Practice those communication skills instead.

New research from the University of Washington finds that a natural aptitude for learning languages is a stronger predictor of learning to program than basic math knowledge, or numeracy. That’s because writing code also involves learning a second language, an ability to learn that language’s vocabulary and grammar, and how they work together to communicate ideas and intentions. Other cognitive functions tied to both areas, such as problem solving and the use of working memory, also play key roles.

“Many barriers to programming, from prerequisite courses to stereotypes of what a good programmer looks like, are centered around the idea that programming relies heavily on math abilities, and that idea is not born out in our data,” said lead author Chantel Prat, an associate professor of psychology at the UW and at the Institute for Learning & Brain Sciences. “Learning to program is hard but is increasingly important for obtaining skilled positions in the workforce. Information about what it takes to be good at programming is critically missing in a field that has been notoriously slow in closing the gender gap.”

Published online March 2 in Scientific Reports, an open-access journal from the Nature Publishing Group, the research examined the neurocognitive abilities of more than three dozen adults as they learned Python, a common programming language. Following a battery of tests to assess their executive function, language and math skills, participants completed a series of online lessons and quizzes in Python. Those who learned Python faster, and with greater accuracy, tended to have a mix of strong problem-solving and language abilities.

In today’s STEM-focused world, learning to code opens up a variety of possibilities for jobs and extended education. Coding is associated with math and engineering; college-level programming courses tend to require advanced math to enroll and they tend to be taught in computer science and engineering departments. Other research, namely from UW psychology professor Sapna Cheryan, has shown such requirements and perceptions of coding reinforce stereotypes about programming as a masculine field, potentially discouraging women from pursuing it.

But coding also has a foundation in human language: Programming involves creating meaning by stringing symbols together in rule-based ways.

Though a few studies have touched on the cognitive links between language learning and computer programming, some of the data is decades old, using languages like Pascal that are now out of date, and none of them used natural language aptitude measures to predict individual differences in learning to program.

So, Prat, who specializes in the neural and cognitive predictors of learning human languages, set out to explore the individual differences in how people learn Python. Python was a natural choice, Prat explained, because it resembles English structures, such as paragraph indentation, and uses many real words rather than symbols for functions.

To evaluate the neural and cognitive characteristics of “programming aptitude,” Prat studied a group of native English speakers between the ages of 18 and 35 who had never learned to code.

Before learning to code, participants took two completely different types of assessments. First, participants underwent a five-minute electroencephalography scan, which recorded the electrical activity of their brains as they relaxed with their eyes closed. In previous research, Prat showed that patterns of neural activity while the brain is at rest can predict up to 60 percent of the variability in the speed with which someone can learn a second language (in that case, French).

“Ultimately, these resting-state brain metrics might be used as culture-free measures of how someone learns,” Prat said.

Then the participants took eight different tests: one that specifically covered numeracy; one that measured language aptitude; and others that assessed attention, problem-solving and memory.

To learn Python, the participants were assigned ten 45-minute online instruction sessions using the Codeacademy educational tool. Each session focused on a coding concept, such as lists or if/then conditions, and concluded with a quiz that a user needed to pass to progress to the next session. For help, users could turn to a “hint” button, an informational blog from past users and a “solution” button, in that order.

From a shared mirror screen, a researcher followed along with each participant and was able to calculate their “learning rate,” or speed with which they mastered each lesson, as well as their quiz accuracy and the number of times they asked for help.

After completing the sessions, participants took a multiple-choice test on the purpose of functions (the vocabulary of Python) and the structure of coding (the grammar of Python). For their final task, they programmed a game—Rock, Paper, Scissors—considered an introductory project for a new Python coder. This helped assess their ability to write code using the information they had learned.

Ultimately, researchers found scores from the language aptitude test were the strongest predictors of participants’ learning rate in Python. Scores from tests in numeracy and fluid reasoning were also associated with Python learning rate, but each of these factors explained less variance than language aptitude did.

Presented another way, across learning outcomes, participants’ language aptitude, fluid reasoning and working memory, and resting-state brain activity were all greater predictors of Python learning than was numeracy, which explained an average of 2 percent of the differences between people. Importantly, Prat also found that the same characteristics of resting-state brain data that previously explained how quickly someone would learn to speak French, also explained how quickly they would learn to code in Python.

“This is the first study to link both the neural and cognitive predictors of natural language aptitude to individual differences in learning programming languages. We were able to explain over 70 percent of the variability in how quickly different people learn to program in Python, and only a small fraction of that amount was related to numeracy,” Prat said. Further research could examine the connections between language aptitude and programming instruction in a classroom setting, or with more complex languages, such as Java, or with more complicated tasks to demonstrate coding proficiency, Prat said.

Source: newswise.com

Meet the Woman Behind Space X, President and Engineer Gwynne Shotwell
LinkedIn
Gwynne Shotwell smiling for the camera

This past weekend, the United States made history when Elon Musk’s SpaceX launched the Dragon Crew capsule into space, the first U.S. mission from U.S. soil since 2011. SpaceX is primarily associated with Musk, as he was the founder of the company, but many people don’t know about the company’s president and chief operating officer, Gwynne Shotwell.

Now responsible for SpaceX’s operations and growth, Shotwell has been working with SpaceX since the company was founded in 2002 and was immediately put on the board of directors. She earned her bachelor’s and master’s degree in Mechanical Engineering and Applied Mathematics from Northwestern University and previously worked with The Aerospace Corporation and Microcosm Inc. in El Segundo, California. Wanting to apply her skills in engineering in a hands-on environment, Shotwell worked with The Aerospace Corporation in military space research, technical work, spacecraft design and thermal analysis. She spent much of her time specifically studying small spacecraft design and how to navigate such a spacecraft in and out of the cosmos. She later went on to work Microcosm Inc, a rocket building company, where she oversaw business development.

Having both the skills and knowing the ins and outs of spacecraft and business, Shotwell’s expertise at SpaceX still stands. Under her supervision, SpaceX has launched five billion dollars’ worth of crafts with the Falcon vehicle family and has now become the first privately owned business to send astronauts into space. Additionally, Shotwell recently became a member on the board of directors for Polaris, an automotive vehicle manufacturing company, and serves in many STEM-related programs. Her work in these areas have earned her several awards, including a spot in the 2012 Women in Technology Hall of Fame and as one of Forbes’ Magazine’s Top 50 Women in Tech.

Through all of her successes, it seems as if Shotwell has more large-scale accomplishments to come. As part of a multi-billion dollar deal with NASA, SpaceX will continue to work on a transportation system to take the first humans to Mars.

Verizon

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Upcoming Events

  1. 2020 American Society for Health Care Human Resources Association Event
    August 22, 2020 - August 25, 2020
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Upcoming Events

  1. 2020 American Society for Health Care Human Resources Association Event
    August 22, 2020 - August 25, 2020
  2. 2020 NAWBO National Women’s Business Conference
    September 21, 2020 - September 23, 2020