We Need More Women in Technology. Period.
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Emma Yang outdoors wearing a black and gold long sleeved sweater that says full schedule

Elon Musk, Steve Jobs, Bill Gates, Mark Zuckerberg – there are so many male leaders in tech. But what about Ada Lovelace, Grace Hopper, Susan Wojcicki, Sheryl Sandberg and the decades of further women technologists?

Women are making an impact in technology, but the statistics are still shocking. According to the Women and Technology Study conducted for PwC in 2017, only 3 percent of women say a career in technology is their first choice, 78 percent of students can’t name a famous woman working in technology, and only 5 percent of jobs in the technology industry are held by women.

Luckily, times are changing, and more women are being encouraged to join the ranks of innovators and creators driving remarkable technological innovations for our world.

Tech is a very cool industry for women to work

So why should women choose to work in technology?

Technology is a modern industry with a modern workplace culture. Think of all the perks at tech giant Google—free food, on-site massage therapists, dedicated volunteering time, and dog-friendly offices. But it’s not just about the physical benefits.

Emma Yang, CEO and founder of the mobile app Timeless

A career in technology means working with diverse people who are some of the brightest and most innovative minds in the world.

Working in the technology sector can mean working on some totally out-of-this-world, near-on futuristic projects that can help millions of people globally. Being part of something bigger and making a long-lasting and tangible difference to society is very appealing.

Of course, one of the biggest reasons why the technology sector can be so luring is its rapid rate of growth. With every new and exciting development comes many opportunities for women to get involved.

The technology sector is always hiring, and here are some of the key types of projects you could work on:

Robotic intelligence

Ever dreamed of a robot cooking you dinner? Time to wake up into this reality: robots are becoming more intelligent, more dexterous, and more adaptable to their environment.

Dactyl is a robot created by OpenAI – non-profit brainchild of tech leader Elon Musk – who can hold things with its fingers and learn to do tasks beyond its programming.

Brain-computer interface

Watching a series on the computer can even see the effort of reaching for the mouse to click the next episode an aspect of the past.

Development of a brain-computer interface is underway – a very futuristic but very possible technological development where thoughts can control the computer.

Another Elon Musk startup, Neuralink, has already developed a system where a monkey has successfully controlled a computer with its brain. The company has been considering rolling out the system for humans to help with brain and spinal cord injuries.

High-speed internet

Internet has become a staple part of many people’s lives, which means we’re expecting more and more from it. One frustration is slow internet, but innovators are solving that problem too with 5G. High-speed internet is great for individuals, and for the economy also via boosting businesses, increasing working efficiency, and making communication easier and more reliable – particularly for remote workers.

Driverless cars

So, it’s not quite the sci-fi utopia of flying cars, but technology companies are developing driverless cars powered by artificial intelligence.

It’s a mammoth task to take on – mimicking complex human actions and reactions, scaling the product to make it affordable to the mass-market – but many technology companies are determined to bring this to streets of the future.

Plant-based, meat-free food

Technology is often mainly associated with computers, devices and further hardware but technological progress can also be seen in other types of products – and can even impact of people’s lives, such as their diets. Thankfully, many people have become far more environmentally conscious and the technology industry is responding to this via a wide range of plant-based, meat-free options that are lab-grown or even 3D printed.

What’s more, plant-based meat-free alternatives can be very nutritionally optimized and personalized through technology so as to suit the health needs of individuals, and products can be mass-produced without a huge environmental impact – a big step towards alleviating the food crisis worldwide. Better for health, and better for the planet.

Personalized cancer vaccines

As well as food, technology can also revolutionize health. One incredible leap forward for human progress is custom cancer vaccines where treatment triggers someone’s immune system to find and destroy the cancer itself.

This is truly what working in technology is all about – developing new innovations that can save lives and change the world for the better.

Two women who are leading the way in creating these sorts of pioneering technological innovations are:

Stephanie Lampkin, founder and CEO of Blendoor, pictured in a red dress and black blazer
Stephanie Lampkin, founder
and CEO of Blendoor

Stephanie Lampkin, founder and CEO of Blendoor – a mobile job matching app that uses a blind recruiting strategy to overcome unconscious bias and diversify recruiting in tech companies. A 13-year career with technology companies like Lockheed, Microsoft, and TripAdvisor has familiarized Lampkin with the difficulties of ‘looking different.’ With the help of technology and data, her aim is to prove that diversifying the tech talent pipeline will add, rather than remove, value to the industry.

And Emma Yang, CEO and founder of Timeless, a mobile app that helps Alzheimer’s patients stay engaged and connected to loved ones. She is a keen coder and an advocate for women in STEM. Through her work, she wants to encourage further young women like her to pursue careers in the technology industry and use their talents to make the world a better place.

Making space for women in STEM

With such rising demand for new technology, there is a significant need for women to be better supported in pursuing a career in STEM. Educators, businesses and individual mindsets must be broadened if barriers are going to be broken, stereotypes challenged and obstacles overcome to regarding women’s participation in and contribution to innovation.

We need more coding clubs in schools. We need more female role models and mentors. We need to overcome gender bias in the workplace. Companies also need to provide a more flexible work environment for women, such as programs to support women returners or better maternity leave policies.

We need more women in technology. Period.

Source: internationalwomensday.com

We Asked, She Answered: Ashley Mehta, President & CEO, Nolij Consulting
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Businesswoman at desk checking phone with tech graphs in background

Professional Woman’s Magazine  recently spoke with Ashley Mehta, chairwoman, CEO and president of Nolij Consulting, a woman-owned, solutions-focused healthcare IT company that specializes in digital healthcare modernization for the military, public and commercial sectors.

Mehta founded the Northern Virginia-based Nolij Consulting in 2013, and since then, has scaled the company to be the leader in healthcare IT.

We asked the Ohio native more about Nolij, her challenges as a female business owner and her goals for the future: 

Professional Woman’s Magazine  (PWM): Tell us a little bit more about your background. Were you always interested in IT? 

Mehta: I am a graduate of the Ohio State University’s Max. M. Fisher College of Business. I have two children and am privileged to be in a position where I can create a positive, impactful work environment for my employees while giving back to the community and championing causes that I am passionate about, including veterans’ and women’s issues. I love working in IT because, whether it’s making systems more efficient, reducing client expenditure or producing better outcomes, technology is able to create a significant and real change in organizations and people’s lives. Yes, I’ve always been interested in technology as it increases business efficiencies and brings people together to solve the most pressing business problems.

PWM: What led you to create Nolij Consulting? 

Mehta: I was a former stay-at-home mom with two young children who found herself in a position where I needed to go back to work. I joined a large consulting firm and had the opportunity to learn the entire spectrum of the business – from compliance to proposals, business development, technology and everything in between. As the industry started shifting from large business opportunities to more small business opportunities, I recognized my chance to start my own company and make a real difference in the industry while having the work/life balance I wanted so I could juggle all of my responsibilities. From there, Nolij was born. Over the past 9 years, we have made great strides against considerable odds in establishing ourselves amid a crowded GovCon marketplace! Ironically enough, I have trained several previously stay at home moms in this business and they now work for Nolij.

PWM: What challenges, if any, have you experienced as a female founder and CEO in this space? 

Mehta: The biggest obstacle I’ve faced to date is the lack of prime IT opportunities specifically set aside for women-owned businesses. As Nolij has grown its footprint across the GovCon space, and is now expanding into the commercial sector, I’ve continued to focus on key areas, such as cybersecurity, RPA and AI, where we can expand our partnerships to create new opportunities for women-owned businesses. 

PWM: What would you say is your greatest accomplishment to-date?  

Mehta: Building a successful, thriving business and creating an outstanding consulting company with a great work environment for my employees while being a great mother is my greatest accomplishment so far. Our employees gave us a 4 on Glassdoor, which is no easy feat to achieve for an organization. Glassdoor is a website where current and former employees anonymously review companies. I am proud of employing leading talent across the industry and having the expertise to serve our clients and add to their success.

Nolij is proud to give back to various charities and support the less fortunate in our community. As a little girl, I’ve always dreamed of having extra money to give to those in need.

I’ve been able to do this while raising two beautiful children who have worked hard as well and have bright futures ahead of them. These successes inspire me every day to keep moving forward.

PWM: What advice would you give to another female entrepreneur?  

Mehta: I would say that leading by example, putting yourself in front of clients and marketing your company on social media is very important. It’s also critical to set yourself apart and create a differentiator for your company. Distinguish your company and invest heavily in training resources and certifications for your organization and your employees. To build a successful team, be sure you are offering the right benefits that will keep employees with you and give them the chance to grow professionally. It’s no longer expensive to provide the benefits and resources that larger companies do. It is important to create a strong foundation to make people feel valued and enjoy coming to work each day. And remember, once you have a strong service/product offering, no one will care if you are a man or a woman.

PWM: What are your goals for Nolij Consulting? What do you hope to achieve in the future?  

Mehta: We are focused on strategic growth in a number of areas going forward to make the company future-ready. We are also focused on strong partnerships and relationships to further strengthen our capabilities to meet our clients’ goals. We’ve created three new joint ventures (JV) focused on cybersecurity, artificial intelligence, emerging technologies and health IT services. These joint ventures are a combination of 8A, WOSB, Hubzone, and SDVOSB managed JVs. We also have a mentor protégé JV relationship with a large health IT company where we plan to win opportunities under relevant IT contract vehicles. We are currently working to win several contract vehicles that give us the ability to win task orders under those vehicles. We just recently won GSA 8A STARS III and Navy Seaport NxG. We are also strengthening our AI /ML solutions to establish a strong capability in software testing and Electronic Health Records (EHR). We just won an artificial intelligence sole source opportunity with Health and Human Services (HHS). We’ve established several emerging, next-generation technology product partnerships and are currently establishing a workforce that is well trained on delivering these products. Our goal is to achieve an even stronger health IT company focused on our employee’s wellbeing while providing excellent health IT services to our clients.

PWM: What is something colleagues would be surprised to know/learn about you? 

Ashley Metha
Ashley Mehta, chairwoman, CEO and president of Nolij Consulting

Mehta: I have a twin brother who is also in IT. He is more in the sales and software product side of the business. My son looks quite a bit like him. I also have an older brother who is in healthcare mergers and acquisitions. I grew up with my father owning his own consulting business around continuing education for CPAs. He did not have the luxury of the business conveniences that we have today. Due to the lack of technology, he had to educate CPAs in person, ship heavy training materials for his classes and had to conduct business over a phone hooked up to a wall. Today we can offer e-learning opportunities, send large documents over the internet, use our mobile phones to have Zoom or WebEx meetings with clients across the world. As a business owner and mother, I have a tremendous amount of respect for what my dad accomplished while raising kids without the technological advances we have today.

PWM: Anything else you would like to add that we missed? 

Mehta: If your company has predominately male leadership, if it’s not leaning more towards a healthy even split, then the next generation of women will consider your company yesterday’s product. A product not worth their investment and time; a place where innovation and creativity will be stifled by outdated norms.

I want to take a moment to recognize the bright daughters of my outstanding employees and all that they are accomplishing. It’s exciting to think about a future where their contributions will not only be recognized but will be sought-after. Ultimately, empowering women in the workplace ensures your company will be ready for whatever challenges lie ahead.

Stacey Abrams is Re-Releasing Three of Her Romance Novels
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Stacey Abrams standing in front of a microphone stand while smiling away from the camera.

By , Vulture

Get ready to swoon. Berkley, a Penguin Random House imprint, is rereleasing three Stacey Abrams romantic suspense novels that have been out of print for many years. Originally published under the pen name Selena Montgomery, Rules of Engagement, The Art of Desire, and Power of Persuasion will be out in hardcover and audio in 2022. According to a release, each of these novels, which were her first published books, features “international espionage, page-turning action, a core love story, Black heroines, and a diverse cast of characters.”

While the Democratic political leader and Team Spike fan has since written bestsellers on topics from voter suppression to leadership, she has never shied away from her romance-novelist roots. “As my first novels, they remain incredibly special to me,” Abrams said in a statement. “The characters and their adventures are what I’d wished to read as a young Black woman — stories that showcase women of color as nuanced, determined, and exciting. As Selena and as Stacey, I am proud to be a part of the romance-writing community and excited that Berkley is reintroducing these stories for new readers and faithful fans.”

Click here to read the full article on Vulture.

WITI Summit, June 22-24, VIRTUAL
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The WITI logo

 

The WITI Summit, June 22-24 in a VIRTUAL form, is the premier global event for women in technology. Executives, entrepreneurs and technology thought leaders from around the world convene online to build and expand strong connections in a welcoming environment and to foster women’s success in all technology related fields and organizations. 3,000+ attendees from 6 continents.

 

Use code CBPART21 for $100 discount off the prevailing cost of a full 3-day pass

Click Here

Joye Hummel, first woman hired to write Wonder Woman comics, dies at 97
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Joye Hummel at a comic-con convention speaking on a pannel.

By Harrison Smith

In March 1944, shortly before Joye Hummel graduated from the Katharine Gibbs secretarial school in Manhattan, she was invited to meet with one of her instructors, a charismatic psychologist who had been impressed by her essays on a take-home test.

Over tea at the Harvard Club, professor William Moulton Marston offered her a job — not in the classroom or psych lab, but in the office of his 43rd Street art studio. He wanted Ms. Hummel to help him write scripts for Wonder Woman, the Amazonian superhero he had created three years earlier and endowed with a magic lasso, indestructible bracelets, an eye-catching red bustier and a feminist sensibility.

PHOTO: Wikipedia

Ms. Hummel, then 19, had never read Wonder Woman; she had never even read a comic book. But Marston needed an assistant. His character, brought to life on the page by artist H.G. Peter, was appearing in four comic books and was about to star in a syndicated newspaper strip. He was looking for someone young who could write slang and who, perhaps most importantly, shared his philosophy and vision for the character.

“You understand that I want women to feel they have the right to go out, to study, to find something they love to do and get out in the world and do it,” Ms. Hummel recalled his saying. She was “astonished and delighted” by the job offer, according to historian Jill Lepore’s book, “The Secret History of Wonder Woman,” and soon began writing for the comic. “I always did have a big imagination,” she said.

Ms. Hummel worked as a Wonder Woman ghostwriter for the next three years, long before any woman was publicly credited as a writer for the series. As invisible to readers as Wonder Woman’s transparent jet plane, she was increasingly recognized after Lepore interviewed her in 2014. Four years later, she received the Bill Finger Award, given to overlooked or underappreciated comic book writers at the Eisner Awards.

Ms. Hummel, who was known in recent years by her married name, Joye Murchison Kelly, died April 5 at her home in Winter Haven, Fla., a day after turning 97. Her son Robb Murchison confirmed the death but did not know the precise cause.

“Joye was absolutely a pioneer in bringing her own voice into these stories,” Lepore said in a phone interview. “She was then pretty much entirely forgotten. … I sort of think that people hadn’t bothered to find her. I called her up and said, ‘Are you the Joye Hummel who wrote Wonder Woman in the 1940s?’ She nearly dropped the receiver — she was delighted but surprised. It was a story she had told her grandchildren, but they didn’t believe her.”

By the time Ms. Hummel started writing for Wonder Woman, the comics had an audience of 10 million readers. The character debuted in a 1941 issue of All-Star Comics, three years after Superman first lifted a car on the cover of Action Comics and two years after Batman leaped across the pages of Detective Comics.

Together, the three superheroes became linchpins of DC Comics, with Wonder Woman emerging as arguably the world’s most famous female superhero. She appeared on the cover of Ms. Magazine’s first issue (“Wonder Woman for President”), inspired a hit 1970s TV show starring Lynda Carter and was revitalized for the big screen beginning in 2016, played by Gal Gadot

The character was “created by a whole series of women” who were never publicly credited, Lepore said. Marston — whose psychological research contributed to the development of the lie-detector test — received help from his wife, Elizabeth Holloway Marston, as well as their partner, Olive Byrne, the daughter of radical feminist Ethel Byrne and niece of birth-control activist Margaret Sanger. Both women worked behind the scenes, forming a fruitful creative triad and secret domestic arrangement: one husband, two wives.

After Ms. Hummel became the first woman hired to write for Wonder Woman, Byrne gave her a copy of Sanger’s book “Woman and the New Race,” which advocated for legalized birth control, and told her it contained everything she needed to know about the character.

Ms. Hummel at first typed Marston’s scripts before writing more than 70 scripts of her own, with detailed instructions for the artists. She developed stories that were often more innocent than her boss’s, which showed Wonder Woman fighting fascism while also being bound, tied, lassoed or gagged. Years later, she recalled that when she brought her scripts to editor Sheldon Mayer, “He always OK’d mine faster because I didn’t make mine as sexy.”

All of the early comics were published under a pseudonym, Charles Moulton, invented by Marston. Individual writers were credited in later anthologies by DC, which revealed that Ms. Hummel was behind some of the series’ more fantastical stories, involving beautiful mermaids and winged maidens. “They’re like fairy tales,” said cartoonist and historian Trina Robbins, who later worked on Wonder Woman.

Ms. Hummel stopped writing the comics in late 1947, shortly after she married, deciding to stay home and raise her stepdaughter. Marston had died earlier that year, and the series passed to writers who did away with much of the comic’s feminist messaging, including a regular centerfold feature chronicling the lives of influential women.

The changes infuriated Ms. Hummel, who remained loyal to Marston’s original vision of Wonder Woman as an emblem of free and courageous womanhood. Decades later, she wrote in an email to Lepore: “Even if I had not left because of my new daughter, I would have resigned if I was told I had to make [Wonder Woman] a masculine thinking and acting superwoman.”

Joye Evelyn Hummel was born April 4, 1924, and grew up on Long Island. Her son said that she rarely spoke of her upbringing; at various times, both of her parents apparently managed a grocery store chain.

Read the full article at  The Washington Post.

A software developer built a simpler vaccine sign-up website in her state while on maternity leave
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woman sitting at dining table sewing on a sewing machine wearing a mask

Originally posted on CNN

After her mother-in-law had difficulty signing up for a Covid-19 vaccine, a Massachusetts woman created a website to make it easier for her — and she made it easier for everyone.

Olivia Adams built a website that pulls in vaccination appointments from across the state, including government sites as well as ones operated by private businesses. She called it macovidvaccines.com.

Photo Credit: CNN

The 28-year-old software developer from Arlington, Massachusetts, says she spent three weeks and about 40 hours building the website — and she did it while on maternity leave caring for her 2-month-old son, she told CNN’s Alisyn Camerota on Monday.

“I thought I’d take a look and I was surprised at how decentralized everything was and how there are a thousand different websites to go to,” Adams said. “I thought, ‘How can I put my software skills to use to make this better in my free time?'”

Free time usually happened when her newborn is sleeping, Adams said. She said her 2-year-old son is at day care, so she’s lucky not to be caring for both during the day.

The inspiration came after listening to her mother-in-law, who had a tough time signing up for an appointment. Her mother-in-law is a dental hygienist who qualified for the first phase of vaccinations, she said.

“She had a little trouble figuring out where to go and how to get signed up,” Adams said. “She was able to do it, but it took a little while and then she had the same problem when she was able to sign her father up when he became eligible at the beginning of our phase two.”

Her family isn’t alone in their vaccine sign-up struggles. People across the country, from senior citizens to others in the early vaccine phases, have faced with hours waiting on the phone and logging online to see no spots available.

Adams examined Massachusetts’ online vaccine portal and realized she could make it better for everyone.

She said she is used to making complicated software related to health care needs in her job as a lead member of the technical staff at Athenahealth, a health care technology company.

But, she’s never created a website quite like this.

“This was my first time making a complicated website myself,” she said. “The hardest part about it is that every website that has availability information I have to kind of tell my computer how to read that website like a human. That’s where all the man hours went in.”

The vaccine appointments are available at a number of sites, from those run by the state to those administered at grocery stores and pharmacies. Parsing all that information for each provider is where it got a bit time consuming, she said.

Adams has a script that runs every five minutes across about 20 different vaccine sites, she wrote in an email.

Massachusetts Gov. Charlie Baker was asked about Adams’ vaccine website at a press conference on Friday. “Send us her name, we’ll talk to her,” Baker said Friday.

Read the complete article here.

Cultural Brokers Build Bridges for African American Women in STEM
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by Danielle Ferguson, Ed.D., Researcher, American Institute for Research (AIR)

Dr. Danielle Ferguson, now a researcher at the American Institutes for Research (AIR), focused her dissertation on African American Women in STEM: Uncovering stories of persistence and resilience through an examination of social and cultural capital.

In this article, Dr. Ferguson shares some of what she learned from her research.  

There have been many calls from researchers to increase the diversity of the science, technology, engineering, and mathematics (STEM) field (Archer et al., 2015; McGee & Bentley, 2017), especially including the participation of more African American women. The lack of representation of African American women and other people from diverse backgrounds could be viewed through multiple lenses but diversity could only improve the global competitiveness of the United States. Furthermore, STEM careers provide economic benefits for individuals because they are amongst the fastest growing career path and provide higher salaries than other careers (Pew Research Center, 2018). 

Many teachers, professors, researchers, and others have answered this call to action by creating programs at the institutional level to increase the interest, participation, and retention of African American women in the STEM field, such as the Defense STEM Education Consortium program at Morgan State University. But what happens to African American women after they enter STEM careers? According to the eight successful African American women with a terminal degree in the STEM field, who were interviewed as part of Dr. Ferguson’s research, their experiences in their STEM careers are not what they expected. They feel undervalued, face both sexism and racism, and lack the guidance and support that they need to advance in the field. 

In order for African American women to be successful once they enter the STEM field, they need guidance and support. Glen Aikenhead (2001) argued that learning science is a cross-cultural event for non-white students, therefore success in the field requires a cultural broker. A cultural broker is someone who relates to an individual’s culture and the culture of science and can help individuals build a bridge between the two cultures. Cultural brokers offer individuals, including African American women, strategies for success in their field by providing them with specific feedback for how to advance in their field, introducing them to key people, and helping them navigate cultural borders by showing them how to leverage their cultural capital in the STEM fields. They encourage African Americans to bring their full selves to their careers while also assisting them in being successful in STEM. 

Cultural brokers spend time building relationships with African American women. They offer them authentic opportunities for professional growth. For example, instead of only suggesting that these women attend professional conferences, cultural brokers provide them opportunities to participate in projects that they can present at conferences. Additionally, cultural brokers help African American women understand the importance of attending professional conferences is networking with prominent researchers in the STEM fields and assist them in making important connections with these individuals. Cultural brokers assist African American women in getting articles published in peer-reviewed journals by modeling the process and connecting them with others with whom they can collaborate, since publications help individuals build prominence in STEM fields. Cultural brokers listen to African American women. They do not downplay the hardships that they face but work with them to find solutions to overcome the barriers. Furthermore, they advocate with and for African American women. In summary, the role of a cultural broker is to go beyond providing African American women with information but to assist these women in building bridges between their experiences and perspectives and the experiences that are valuable in STEM fields.

If we truly believe that increasing the diversity of STEM fields is beneficial to individuals and our nation, we cannot continue to encourage African American women to pursue STEM careers then leave them scrambling for opportunities once they arrive. We cannot continue to provide mentorship that requires these women to detach from their identities and culture. We have to become cultural brokers for these women to help them bridge the gap between their culture and the culture of science by providing genuine opportunities, support, and listening to these women. Trial by fire can no longer be a rite of passage in STEM, especially for African American women. 

References: 

Aikenhead, G. S. (2001). Integrating western and aboriginal sciences. Cross-cultural Science Teaching, 31, 337-355. 

Archer, L., DeWitt, J., Osborne, J., Dillion, J., Willis, B., & Wong, B. (2013). ‘Not girly, not sexy, not glamorous’: Primary school girls’ and parents’ constructions of science aspirations. Pedagogy, Culture & Society 21(1), 171-194. https://doi.org/10.1080/14681366.2012.748676

Ferguson, D.S. (2016). African American women in STEM: Uncovering stories of persistence and resilience through an examination of social and cultural capital (Accession No. 10158857). [Doctoral dissertation, Morgan State University, Baltimore]. ProQuest Dissertations Publishing.  

McGee, E. O., & Bentley, L. (2017). The troubled success of Black women in STEM, Cognition and Instruction, 35(4), 265-289.  http://dx.doi.org/10.1080/07370008.2017.1355211

Pew Research Center. (2018). “Women and Men in STEM Often at Odds Over Workplace Equity.” Retrieved from https://www.pewsocialtrends.org/2018/01/09/women-and-men-in-stem-often-at-odds-over-workplace-equity/

Free Zoom alternative: Microsoft Teams lets 300 users video chat for 24 hours
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Laptop webcam screen view multiethnic families contacting distantly by videoconference. Living abroad four diverse friends making video call enjoy communication, virtual interaction modern app concept

This year has been a huge year for Zoom, as families and friends around the world have turned to the video chat service to stay in touch during the COVID-19 pandemic.

Microsoft Teams just barreled into the room to make Zoom look a little silly by comparison.

According to The Verge, Microsoft’s primarily business-focused video call app is getting a free tier with a 24-hour time limit on calls just in time for the holidays.

As many as 300 people can jam into one room, with a gallery view that can display up to 49 of them on one screen. (Zoom has a max of 100 participants for Basic and Pro users.) There’s also a feature called Together Mode that will arrange everyone’s video feeds so it looks like they’re sitting together in a theater or coffee shop. If your family is that big, feel free to go nuts with Microsoft Teams — and good luck following the conversation.

Calls can be started and joined from a web browser so you don’t need to download an app. Whoever starts the call will need a Microsoft account, which you should have on hand if you’ve ever used Office or an Xbox but is pretty easy to set up if you haven’t. Crucially, folks who don’t have Microsoft accounts can join calls.

Continue on to Mashable to read the complete article.

Meet Three Female STEM Leaders Disrupting The Food & Beverage Industry
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three women STEM leaders pictured in collage portrait

The number of female executives in the food and beverage industry is shockingly low, especially when compared to other industries. Only 16 percent of executives in food and beverage manufacturing are female, as opposed to 21 percent across all industries.

SōRSE Technology–the leading cannabis and CBD emulsion supplier for CPGs and other food, beverage, and topical manufacturers–has bucked this unfortunate trend with a strong female leadership presence.

Three of these powerful and innovative female STEM leaders who are disrupting the food and beverage industry are:

Donna Wamsley, pictured bottom, Director of Research and Analytics and expert flavorist. Ever wonder who designs food and drink flavors to hit those taste cells in just the right way? None other than one of only a few hundred flavorists in the world. Donna brings over 12 years of experience in the food and beverage industry. She can discuss what it’s like being one of the world’s few hundred flavorists, the qualities she looks for when analyzing ingredients, and 2020’s most popular flavor trends.

Michelle Sundquist, pictured right, Director of Innovation Product Design. At SōRSE, Michelle uses cutting-edge ingredient emulsification to develop products never thought possible. With over 20 years of expertise in the psychology behind food and beverage marketing, Michelle can give an in-depth look at launching high-quality foods and beverages, along with the techniques that bars, restaurants, and stores can use to make their drinks stand out in a crowded market.

Maribeth O’Connor, pictured left, VP of Medical Application, Business and Product Development. Maribeth brings over 30 years of experience to SōRSE and has experience working in business development and marketing for the University of Washington School of Medicine.  She has also worked as a federal healthcare lobbyist for Group Health Cooperative. Maribeth is currently working in partnership with Pascal Biosciences and UW Sports Medicine in conducting research studies to validate proven cannabinoid therapies in cancer and osteoarthritis. She is also pursuing other research opportunities around the globe.

Donna, Michelle, and Maribeth are three of the amazing and hardworking women in their industry. They draw on their unique skillsets and experience from their colleagues at SōRSE and are breaking new ground in a nascent industry. They have, and continue to, contribute immensely to making the cannabis and CBD industry the success story that it is today and in the future. Finally, they are an inspiration to the women that will continue to populate the executive ranks.

Virtual Events Take Center Stage
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young woman on tablet outside

By Innovate Marketing Group

As the live events industry awaits COVID-19 regulations, guidelines, and phase rollouts; innovations and digital opportunities arise, virtual events take center stage, and the importance of an events agency and planner sustains.

Why go virtual? Virtual events have proven to be an effective and efficient way to convey content and engage attendees. Experts shared that future events will incorporate a digital aspect as a hybrid-type model as the events industry seeks to widen their audience and maintain contingency plans. Events will see more virtual aspects embedded into their programs moving forward.

Going virtual also brings market share and new opportunities.
“Some companies that were previously on hold to wait out COVID-19 have either pivoted to virtual or seriously considering since the recovery is so uncertain. Business still needs to go on. Leadership conferences, educational and training are still vital for companies,” said Amanda Ma, chief experience officer of Innovate Marketing Group.

All of the different elements of a virtual event need to be coordinated into one impactful and engaging experience. The event agency’s role includes helping guiding businesses to pivot to the new normal, advising and adjusting contract changes, applying event strategies to help meet goals, vendor coordination and recommendations, program management and managing multiple tracks, marketing and communication, incorporating sponsors and stakeholders and the guest experience.

Some of the many benefits of pivoting to virtual include:

  • Cost savings and lower cost per guest attending
  • Access to a wider audience and reach, and not limited by location
  • Replay capabilities and reusable on demand content
  • Lower carbon footprint and less impact on the environment
  • Attendee engagement
  • Opportunity to get creative and engage viewers in new ways
  • Metrics, instant data tracking and capture, and gaining new insights
  • Virtual events eliminate the need for a venue, catering, rentals, stage, décor, photographer, videographer, transportation, etc.
  • Taking action – calls to action link in right away; connect, survey, polling, Q&A and donate

Some challenges in comparison to a live event include emotion and energy, stimulations such as touch, taste and smell, memory and recall, networking, and viewer attention span.
Innovate Marketing Group also shares top best practices in going virtual, such as setting your goals on information, education, message, attendee and sponsor engagement, networking, etc.

Format: Determine your virtual event format – webinar, webcast, pre-recorded sessions, simu-live, live streaming, networking, exhibitors.

Registration: Reconsider the registration process, including number of users who will be accessing the website, personal data, payment processing safety, and customized questions per data you would like to collect.

Keep Your Audience Engaged: with tools such as live polling, question and answer sessions, networking opportunities, gamification, live leader boards, rewards and social media feeds. Maintain your event experience by making your guests feel involved and connected to your program. We are in the planning stages of a 3,000 people walk/run event, and one of the ideas is on the day of the event to have a virtual DJ play during the walk and the organization lowers the volume if messages need to be communicated. The music is based on what the organizers want. This way while people are walking, they can stay connected as part of the program.

Pre-Event Communication & Marketing: Communication and marketing are key. Unlike an in-person event where they must get dressed up, drive to the event, and spend more time to prepare for the event, a virtual event is simply a login to a platform. Therefore, it is very important to send out reminders and build up the anticipation of the event. In a recent virtual event, we advised the client to ask for the attendee’s cell phone number.

So, in addition to email reminders, the week of event and day of, a text notification was sent out to all attendees. We received great feedback for putting that in place. It reminded folks the virtual event is coming up and to tune in. Digital marketing, promotion, advertisement, and video content is still very important for a virtual event, before broadcasting on your event day.

Surprise and Delight Before the Event: Sending a swag bag prior to the event with items relevant to the event. For an upcoming conference, we are sending a box with a blue light blocking glasses, candle, custom door handle, notebook, T-shirt, and a coffee tumbler. We have a special note to go along with this kit to kick off the conference mindset. On the day of the conference, we asked everyone to wear the shirt provided. One less worry about what to wear on “top.”

Content is King: Offer educational, relevant, timely and meaningful content that people will want to hear. It is vital to create content that captivates guests, sparks their creativity and results in productivity.

Do Not Try to Replicate Your Live Event: Instead, look for new opportunities but stay true to purpose of your event. Keep principle of why your guests were coming together, and make it part of the equation.

Test, Test, and Test Again: Technical difficulties may occur, and it often distracts from your event. Have a run through with your speakers and moderator in advance and test the virtual release on your platforms.

Who Said Woman Was Not Meant to Fly?
LinkedIn
Bronwyn Morgan pictured smiling sitting at a table

By Laurie Dowling, National Utilities Diversity Council

What do you get when a serial innovator merges her vocation and her avocation? You get Bronwyn Morgan, founder of Xeo Air, an outsourced AI-based drone services and data analytics company, and Airversity Drone Academy & Consulting.

Founded in 2019, Xeo Air is the next step in a management and entrepreneurial journey that has taken Bronwyn from strategic visioning at Fortune 100 companies like Procter & Gamble and Coca-Cola, to media, academia and now aerospace futuring.

For those of us whose knowledge of unmanned aerial vehicles (UAV – drones) has mostly been garnered from adventure movies, it may come as a surprise that in the next two years the commercial drone industry in the US is expected to reach $100 billion. In the four years since the Federal Aviation Administration granted more operations exemptions and flight regulations for professional drone services, they have increasingly become a part of business and civilian life, even if we aren’t always aware of them. They do and will perform functions ranging from mapping and data collection to delivery, crop fertilizing and facility disinfecting.

Xeo Air focuses on business to business solutions with inspection and mapping services with high definition video, thermography, LIDAR and infrared, for industries including civil infrastructure, oil and gas, wind, solar, utilities, construction, telecommunications, disaster response and government. Xeo Air is a young startup with an administrative team of four and 20 FAA part 107 certified pilots, and Bronwyn and her backers see it poised for growth as companies continue to embrace this game-changing geospatial data collection tool that saves businesses time and money so they can make decisions more quickly.

Additionally, to serve the growing need in public safety and corporations that need in-house capacity in unmanned aerial vehicles, a year ago, Bronwyn created a training company – Airversity Drone Academy and Consulting – which fields a team of FAA 107 certified instructors (pilots) based around the US who provide FAA exam prep and flight training.

A few questions for Bronwyn:

Are there a lot of drone companies owned by women?

I am part of a small but growing segment of the industry owned by women. Less than 10 percent of drone companies are owned by women, but the numbers are increasing, and there are more women in senior positions in larger companies as well.

What is the biggest challenge you’ve faced with your company so far?

Scaling up. It takes resources and time to grow your client base and to source talent, and you must sharpen your business model as the environment changes in this young industry. We also have limitations based on regulations and equipment innovation, but that is changing rapidly.

Have you had to educate potential customers on drone services because of misperceptions?

Absolutely. What most people know of drones is primarily their military usage. Our UAVs are very different and our business is different. We have to educate our potential clients about how drones can help their businesses and how we can help them make decisions faster, safer and at a lower price point than traditional services. And when you put it together with machine learning and artificial intelligence, the data becomes more actualized. There are so many uses for our services. Example: We’re able to get up and down a tower for routine inspection within an hour and capture significant data critical to immediate maintenance requirements. We can also assess damage to critical infrastructure after disasters, which can mean life and death in emergency response. Additionally, our capabilities can provide streaming information that allows customers to see real time the status of any asset. The use cases are endless.

What do you think is your competitive advantage?

We’re building an end-to-end product. We can collect data; keep you informed digitally through the processes and analyze the information for immediate use. We’re able to take care of customers end to end. And we can do it securely, with a high level of customer service. We treat our clients’ business as if it were our own.

What is in your future?

I’m working on solutions with flying passenger vehicles, to be announced soon. This is the future of aeronautics. It’s a dream job. When I was in high school, I wanted to fly fighter planes, which they didn’t allow women to do. I think my job is better!

We agree. In fact, please forgive the pun, but we think Bronwyn is soaring.

By Laurie Dowling, National Utilities Diversity Council

What do you get when a serial innovator merges her vocation and her avocation? You get Bronwyn Morgan, founder of Xeo Air, an outsourced AI-based drone services and data analytics company, and Airversity Drone Academy & Consulting. Founded in 2019, Xeo Air is the next step in a management and entrepreneurial journey that has taken Bronwyn from strategic visioning at Fortune 100 companies like Procter & Gamble and Coca-Cola, to media, academia and now aerospace futuring.

For those of us whose knowledge of unmanned aerial vehicles (UAV – drones) has mostly been garnered from adventure movies, it may come as a surprise that in the next two years the commercial drone industry in the US is expected to reach $100 billion. In the four years since the Federal Aviation Administration granted more operations exemptions and flight regulations for professional drone services, they have increasingly become a part of business and civilian life, even if we aren’t always aware of them. They do and will perform functions ranging from mapping and data collection to delivery, crop fertilizing and facility disinfecting.

Xeo Air focuses on business to business solutions with inspection and mapping services with high definition video, thermography, LIDAR and infrared, for industries including civil infrastructure, oil and gas, wind, solar, utilities, construction, telecommunications, disaster response and government. Xeo Air is a young startup with an administrative team of four and 20 FAA part 107 certified pilots, and Bronwyn and her backers see it poised for growth as companies continue to embrace this game-changing geospatial data collection tool that saves businesses time and money so they can make decisions more quickly.

Additionally, to serve the growing need in public safety and corporations that need in-house capacity in unmanned aerial vehicles, a year ago, Bronwyn created a training company – Airversity Drone Academy and Consulting – which fields a team of FAA 107 certified instructors (pilots) based around the US who provide FAA exam prep and flight training.

A few questions for Bronwyn:

Are there a lot of drone companies owned by women?

I am part of a small but growing segment of the industry owned by women. Less than 10 percent of drone companies are owned by women, but the numbers are increasing, and there are more women in senior positions in larger companies as well.

What is the biggest challenge you’ve faced with your company so far?

Scaling up. It takes resources and time to grow your client base and to source talent, and you must sharpen your business model as the environment changes in this young industry. We also have limitations based on regulations and equipment innovation, but that is changing rapidly.

Have you had to educate potential customers on drone services because of misperceptions?

Absolutely. What most people know of drones is primarily their military usage. Our UAVs are very different and our business is different. We have to educate our potential clients about how drones can help their businesses and how we can help them make decisions faster, safer and at a lower price point than traditional services. And when you put it together with machine learning and artificial intelligence, the data becomes more actualized. There are so many uses for our services. Example: We’re able to get up and down a tower for routine inspection within an hour and capture significant data critical to immediate maintenance requirements. We can also assess damage to critical infrastructure after disasters, which can mean life and death in emergency response. Additionally, our capabilities can provide streaming information that allows customers to see real time the status of any asset. The use cases are endless.

What do you think is your competitive advantage?

We’re building an end-to-end product. We can collect data; keep you informed digitally through the processes and analyze the information for immediate use. We’re able to take care of customers end to end. And we can do it securely, with a high level of customer service. We treat our clients’ business as if it were our own.

What is in your future?

I’m working on solutions with flying passenger vehicles, to be announced soon. This is the future of aeronautics. It’s a dream job. When I was in high school, I wanted to fly fighter planes, which they didn’t allow women to do. I think my job is better!

We agree. In fact, please forgive the pun, but we think Bronwyn is soaring.

For more information on Xeo Air and Airversity, please visit their web pages: https://xeoair.com/ and www.airversity.com. For more information on NUDC and its free programs to advance diversity, please go to: https://nudc.com/

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Upcoming Events

  1. Wonder Women Tech
    October 26, 2021 - October 29, 2021
  2. LULAC 2021 National Women’s Conference
    November 12, 2021 - November 13, 2021
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    March 13, 2022 - March 18, 2022

Upcoming Events

  1. Wonder Women Tech
    October 26, 2021 - October 29, 2021
  2. LULAC 2021 National Women’s Conference
    November 12, 2021 - November 13, 2021
  3. CSUN Conference
    March 13, 2022 - March 18, 2022